Purse Strings

Purse Strings

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Purse Strings episodes

  • Tourism for Good
    Today on Purse Strings Maria Reitan is joined by Carolyn Cauceglia Vice President of Strategic Sales andAccount Management for North America of Amadeus and MikeRea, CEO of Tourism Cares. They share a bit about Tourism Cares, and they explain how the results of their study Good Travels:The Philanthropic Profile of the American Traveler shows thatdoing good is good for business..
    40 min
  • Women and Automobiles with Jody DeVere
    Talking Women and Automobiles as Maria Reitan speaks with Jody DeVere,the CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency specializing inautomotive education towomen consumers, as well as training, ongoing marketing support andeducation, and certifications to car dealers, independent service locations,tire dealers, collision centers, and other automotive retailers.
    37 min
  • Life, Love and Hijacking
    Today on Purse Strings Maria Reitan is joined by Wendy Knecht, Pan Am flight attendant, author, inventor, on-air spokesperson, and a product entrepreneur. Wendy's book Life, Love, and a Hijacking: My Pan Am Memoir is a tribute to the glamorous days of air travel as well as one of the darkest day in air travel history.
    29 min
  • Holiday Shopping Outlook for Affluent Consumers
    Today on Purse Strings Maria Reitan is joined byBob Shullman,Founder and CEO of Shullman Research Center. The Shullman Research Center has surveyed this leading edge consumers every year for a long time in order to track trends. Maria and Bob discuss holiday sales includingwhat peopleare they seeking to purchase this year,their expectedbudget, and howthese insights compare with last year.
    29 min
  • Changes in Women's Buying Behaviors
    Today on Purse Strings Maria Reitan is joined bySamantha Skey , Chief Revenue Officer at SheKnowsMedia. Maria and Samantha discuss a recent study about how changes in women's buying behaviors are important for America. They also touch on theevolving trend where female consumers are less persuaded by celebrity endorsements and more drawn by everyday experts online.
    36 min
  • Women and Pinterest Study
    Maria Reitan speaks Raman Sehgal, VP of Marketing at Ahalogy official Pinterest marketing development partner. They discuss some interesting facts about people who are active on Pinterest. Pinterest has made some changes in the past year, listen in as Maria finds out more about how these changes will impact consumer growth.
    32 min
  • Impacting Disadvantaged Girls
    Maria Reitan speaks with Sara Holoubek, by day shes CEO of Luminary Labs, astrategy and innovation consultancy that works with leaders seeking totransform their organizations and industries.And she has a passion for giving disadvantaged girls a Step Up by way of being a board member of the Step Up. Step Up propels girls from under-resourced communities to fulfill their potential by empowering them tobecome confident, college-bound, career-focused,and ready to join the next generation of professional women.
    33 min
  • Marketing To Moms in 2015
    Liz Fongemie, SVP, Director of Mom’s Initiatives at PME Enterprises talks to Maria Reitan about one of the most exciting conferences in the country coming up in October, theMarketing to Moms Conference, this year held in New York.
    27 min
  • Michelle Gielan on The Science of Igniting and Sustaining Positive Change
    Maria Reitan talks with the author of Broadcasting Happiness:The Science of Igniting andSustaining Positive Change, Michelle Gielan.Michelle is an executive producer of The HappinessAdvantage with Shawn Achor on PBS. She formerlyserved as the anchor of two national newscasts at CBSNews, as well as a correspondent for The Early Show.

    Michelle offers her advice on how tohow to transform how you communicate with others to be more effective atthe office and feel more energized each day.
    32 min

About Purse Strings

From the publisher's feed

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the…