Purse Strings

Talking about the power of direct sales,  especially when it comes to marketing to women as Maria Reitan speaks with Karen Canton, the Distributor for Kangen Water.  Kangen Water is ionized water that is said to have multiple health benefits. Kangen is sold through distributors like Karen who leverage their relationship- building skills to drive sales.

Maria Reitan discusses Creating Family-Friendly Films with actress, singer, songwriter, filmmaker, veteran, nurse, mom and an all-around inspirational woman Mary Jean MJ Bentley from Little Faith Pictures, makers of Family and Faith-Based Films.  MJ also previews a soon to be released feature film starring Ernie Hudson of Ghostbusters fame, TVs, Hercules Kevin Sorbo, Gallows Road.

Launching a non-profit aimed at families is discussed as Maria Reitan welcomes Deanna Iniguez, the VP and Treasurer of WHY Ranch. WHY Ranch is a safe place for socially challenged children to experience personal healing and growth through horse therapy.

Reaching Real Women With Real Ads as Maria Reitan welcomesSara Mitzner, content director for Swimsuits for All where women sizes 8 and above can find flattering swimsuits to fit anyfigure. Swimsuits for All made waves with its print ad in the 2015 Sports Illustratedswimwear issue. They discusswomen, body image and the media.

Breaking Gender Barriers in Advertising is our topic and Maria Reitan discusses it with Janet Kestin, who co-founded SWIM and is the Author of Darling You Can’t Do Both. Swim is  a creative leadership training lab for advertising creatives and marketers.

Swaying Influencers as Maria Reitan welcomesTiffany Romero, thePresidentofInfluencer Management forThe Sway Group. Tiffany tells us about her work which includesrepresenting some of the most well-known and rising star publishers across multiple social media platforms.

Margit J Lund,Financial Associate fromThrivent Financial discussesWomen andFinances. Margit explains how she helps theirmembership organization of Christians, andwhy theirpurpose is to serve theirmembers and society byguiding both to be wise with money and live generously.

Wharton Professor Jonah Berger, author of Contagious:Why Things Catch On. Maria Reitan speaks to Jonah about the book, which offersthe secret sciencebehind word-of-mouth and social transmission and how the listedbasic principles drive all sorts of things to become contagious,from consumer products and policy initiatives to services and ideaswithin organizations.

On Today's show Host Maria Reitan talks with Jeffery Tobias Halter a consultant and gender strategist and the president of YWomen. Ywomen is a strategic consulting company focused on helping me and women to understand and unleash the power of women in organizations. Jeffery is the former director of diversity business development for Coke, and his clients and research includes GE, IMberly Clark, Deloitte, Walmart and others. Hes also the author if a brand new book, Why Women: The Leadership Imperative to Advancing Women and Engaging Men.

On this episode Veronika Miller of Modenus tells how she got into the market & how her eclectic background helped guide her success from McDonald's to her own design business. Join host Maria Reitan on this edition of Purse Strings!