Purse Strings

Purse Strings

By WMR.FMComedy
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Purse Strings episodes

  • Being Fab After 40 with Katerina Cozias
    Maria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk show LA40 - Life After 40, Katerina reminds audiences that contrary to popular societal messaging, life after 40 is not meant to be a time to give up, rather, it’s the time to get up. Her powerful message “don’t be afraid of change” motivates people to step into their light, regardless of what their age.
    35 min
  • Bunny Mellon and The Life of an American Style Legend
    Meryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who designed the White House Rose Garden for her friend JFK and served as a living witness to 20th Century American history, operating in the high-level arenas of politics, diplomacy, art and fashion.
    37 min
  • Evelina Galang on Lola's House: Filipino Women Living with War
    Maria Reitan talks to author Evelina Galang, author of  Lola's House: Filipino Women Living with War. Evelina shares stories from the women at Lolas’ House, a community center in Metro Manila, in the Phillippines which she focused on. She accompanies them to the sites of their abduction and protests with them at the gates of the Japanese embassy. Each woman gives her testimony, and even though the women relive their horror at each telling, they offer their stories so that no woman anywhere should suffer during wartime.
    37 min
  • The Adventures of Superhero Girl
    Today on Purse Strings we are joined by Faith Erin Hicks. Faith is a Canadian writer and artist. She worked in the animation industry for several years before transitioning into writing and drawing comics full time in 2008. She started making comics “for fun” and putting them on the web when she was in college. Her first published work was Zombies Calling in 2007. Since then, she has published a number of other graphic novels, including The War at Ellsmere, Brain Camp Friends with Boys, Nothing Can Possibly Go Wrong, The Adventures of Superhero Girl, The Last of Us: American Dreams, and the Bigfoot Boy series. She won an Eisner Award in 2014 for The Adventures of Superhero Girl.
    28 min
  • Women and the Digital Evolution Part 2
    Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital interaction between parents and their children and more.
    31 min
  • Women and The Digital Evolution 10 Years Later
    Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital interaction between parents and their children and more.
    35 min
  • Kids' TV Viewing Records Big Declines
    Today on Purse Strings our host talks about kids' TV viewing records big declines. Bernstein Research says “average audiences on kids' networks are literally half of what they were six years ago” — about 1.25 million average viewers, down from roughly 2.5 million in 2011, in Nielsen C3 ratings for 2-11 viewers on a total day basis. Since the fourth quarter of 2011, only two of 23 quarterly periods have shown growth — and 11 quarters in that six-year span have witnessed double-digit percentage declines. Her guest is  Maggie Fosdick, Vice President of Client Success at Engagement Labs, Maggie is dedicated to providing solutions for clients to better understand how social influence is impacting their businesses. Having studied marketing and advertising performance for the last 15 years, she is a strong believer that uncovering the patterns and triggers of consumer conversation is imperative to driving a brand’s success. As a former client of the company, she has brought a valuable perspective to the development of TotalSocial measurement and analytics tools, which provides brands with a 360-degree view of how audiences are talking about their brand, both online and offline.
    28 min
  • 10 Years of Purse Strings: Millennials and the Next Generation of Women Part 2
    Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be 
    Entering the workforce, having kids…  we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside.
    37 min
  • The Tide Of Boomer Marketing Continues to Turn
    Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the Chronicle for Higher Education‘s Vitae project, Women in Higher Education, Killing the Buddha, and Sacred Matters. She has also written for The New York Times, The Atlantic, Bearings, The Rumpus, The Manifest-Station, Religion Dispatches, Christian Century’s Then Now, Washington Post, and Brain, Child. Kelly is also the author of the award-winning book, Gospel According to the Klan: The KKK’s Appeal to Protestant America, 1915-1930, and The Zombies Are Coming!: The Realities of the Zombie Apocalypse in American Culture.
    40 min
  • Kelly Baker on Women in Higher Education
    Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the Chronicle for Higher Education‘s Vitae project, Women in Higher Education, Killing the Buddha, and Sacred Matters. She has also written for The New York Times, The Atlantic, Bearings, The Rumpus, The Manifest-Station, Religion Dispatches, Christian Century’s Then Now, Washington Post, and Brain, Child. Kelly is also the author of the award-winning book, Gospel According to the Klan: The KKK’s Appeal to Protestant America, 1915-1930, and The Zombies Are Coming!: The Realities of the Zombie Apocalypse in American Culture.
    40 min

About Purse Strings

From the publisher's feed

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the…