Purse Strings

Maria looks at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be 
Entering the workforce, having kids…  we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside.

Today on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before turning entrepreneur, Cortney served as executive at Vanity Fair Corporation, vice president at Sustainability Partners, professor of graduate studies for several Big Ten universities, and global associate for the renowned beCause Consortium. (She also moonlighted as a deli waitress, secretary, and everything in-between, as a way to put herself through school and life.) A graduate of the London School of Economics and a certified cultural mediator in multiple languages, Cortney also writes for a number of international publications, including She Owns It and HuffPost.  Together they talk about things like what tools are helpful to get focused on what we want and then get confident about pursuing your dreams, and what’s the first step people should make in this process.

10 Years of Marketing to Women with Social Media Part 2 as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We continue to look back at the evolution of social media when it comes to marketing to women in the past decade.

10 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We look back at the evolution of social media when it comes to marketing to women in the past decade.

Crafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. 
We learn about her new fiercely feminist podcast, Stuff Mom Never Told You. Plus, her ongoing work at BossedUp where she helps career women navigate career transition and prevent burnout and her new initiative with the United States of Women and the new Galvanize program to prepare women for leadership at work and in public service.  

Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both traditional and non-traditional avenues to increase awareness and participation in brands, events and more. Michelle created Bullet Proof Media Blog in 2009 as a way to share insights into outdoor TV world as she worked for Sportsman Channel. She has more than 10 years of experience in marketing, communications and PR. Her client list includes larger, well-known brands like Sportsman Channel and North American Media Group as well as working with television producers and non-profit organizations. They talk about How Maria feels marketers should be speaking to women who are participating in these sports. Also examples of some brands who are doing this well.

Maria discusses the FOX News harassment debacle. From Bill O'Reilly to Roger Ailes she gives you on the ins and outs of the entire situation. She speaks with Robin Donovan  and Kim Mickelson, of Bozell. Bozell is a company that offers creative marketing communications. Includes portfolio, case studies and map location.

Feminism Wave and the F-Bomb as Maria Reitan speaks with Julie Zeilinger, who manages the website theFBomb.org. Julie is also the author, ‘A Little F’d Up: Why Feminism Is Not a Dirty Word’. Julie Zeilinger is the founder and editor of WMC FBomb (http://www.thefbomb.org), a feminist blog and community for teens and young adults who care about their rights and want to be heard, which partnered with the Women’s Media Center in 2014. Julie has been named one of Newsweek’s “150 Women Who Shake The World,” one of the “Jezebel 25,” one of the “Eight most influential bloggers under 21” by Women’s Day Magazine, one of More Magazine’s “New Feminists You Need To Know,” and one of The Times of London’s “40 Bloggers Who Really Count.” She is currently the Deputy Editor of MTV Founders and her writing has been published on MTV, Mic, the Huffington Post, Forbes, and CNN amongst other publications. She is also the author of ‘College 101: A Girl’s Guide to Freshman Year’ (2014) and ‘A Little F’d Up: Why Feminism Is Not a Dirty Word’ (2012).

Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible positions in their organizations and what factors are pushing them to this awareness.

Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together people, brands, and charities. GoodPin effects how communities come together and how they give back by pushing the boundaries of responsible consumption to create individual impacts while developing corporate branding. By empowering consumers to interact with brands and causes through the GoodPin app and website they can discover stories, investigate brands, and really impact the world around them - whether it's local or global.