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Put That Coffee Down
Put That Coffee Down episodes
- You own your marketing budget, your marketing budget doesn’t own you
Kevin welcomes FreightWaves own Sr. Digital Marketing Executive, Joe Hendrix, on this episode to talk about marketing trends for 2023. They talk about what marketing costs are and what falls more into the operational budget. Plus, we all know marketing drives sales, so why is marketing the first line item cut even before a downturn hits.
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44 min - Why shippers limit their provider mix?
Kevin welcomes Omar Singh, founder and president, of Surge Transportation back on the show to examine why shippers limit the number of freight brokers they work with. While there’s no reason to add every freight broker that calls, it does make sense to pick based on strengths.
You can learn more about Tia TMS here, www.tai-software.com.
#sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar
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25 min - The philosophy behind a 13 hour lead time no fail freight brokerage
Kevin sits down with Andy Shiels, President & Co-Founder, of SiLo to discuss using data and tech to power a no fail service type of freight brokerage. They also talk about the open deck spot and contract markets along with how project based freight is some of the best in the industry. From there it’s on to the problems with double brokering and an outlook on the freight market in 2023.
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39 min - How to Think Like a CFO
Brad Blomstron, CFO, Emerge
You can learn more about TriumphPay here, www.TriumphPay.com.
#sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar
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26 min - The legal side of sales
Kevin sits down with Matthew Leffler, The Armchair Attorney, to discuss some of the hot legal issues facing logistics and transportation. The conversation starts off with non-competes, then slides over to AB5, then on to freight broker liability, before closing out on the importance of limiting your liability with corporate structures if you are an independent contractor.
You can learn more about Matthew at his website here, https://armchairattorney.com.
#Freightsales #transportation #logistics
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40 min - Agent Model 90 for 90
Kevin welcomes Adam Mersch and Garrett Hughes at First Star Logistics on the show to discuss how to become a freight agent. We’ll take a look at First Star’s agent model and how freight brokers should evaluate their options when considering striking out on their own.
You can learn more about TriumphPay here, www.TriumphPay.com.
#sales #PutThatCoffeeDown #marketing #freightsales d#freightwaves #sonar
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26 min - Building a collaborative sales culture
Kevin is live on location at Ryder's offices in Ft. Worth where he sits down with Senior Director of Brokerage, David Stone. They talk about how to build a sales floor and what's in store for peak season.
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26 min - 5 simple steps to follow when solving problems
Kevin welcomes the co-founder of Togo Logistics, Michael Fullam, to the show today to discuss the challenges of starting your logistics business. We’ll examine all of the hurdles through the lens of using five simple steps A. J. Jacobs lays out in his new book, The Puzzler: One Man’s Quest to Solve the Most Baffling Puzzles Ever, from Crosswords to Jigsaws to the Meaning of Life.
You can learn more about TriumphPay here, www.TriumphPay.com.
#sales #PutThatCoffeeDown #marketing #freightsales d#freightwaves #sonar
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26 min - ‘Trust but verify’ is the key to long-term carrier relationships
Kevin welcomes the CEO of Highway, Jordan Graft, on the show to discuss the importance of verifying who is (and maybe who isn’t) hauling your customers' loads. Carrier relationships are built on trust, but verification remains key to the process. With bad actors seemingly everywhere in trucking, keeping track of a carrier’s identity is the difference between keeping or losing your top accounts. You can learn more here, www.gohighway.com.
You can learn more about TriumphPay here, www.TriumphPay.com.
#sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar
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27 min - A simple solution to asking for the business 100% of the time
Kevin welcomes the CEO of TAI, Walter Mitchell “Mitch” on the show to discuss how technology and automation can help you capture a larger percentage of freight from each of your shipper customers.
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26 min
About Put That Coffee Down
From the publisher's feed
Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.