In this episode, I explore the rise of “Super-Plus” premium subscriptions in digital publishing.

Across Germany and internationally, more and more publishers are launching higher-priced subscription tiers above their regular digital plans — often bundled with features like family accounts, article gifting, exclusive content, games, or access to additional products.

I looked at how these offers are structured, what publishers charge for them, and whether the strategy actually works in practice.

One key takeaway:
For many publishers, these premium tiers seem to be becoming an increasingly effective way to increase reader revenue without simply raising the base subscription price.

00:00 Intro
01:02 the sample I've looked at
01:45 what do Super-Plus-Premiums subs offer?
02:52 do they work? (data from a real world example)
03:49 the takeaway

What is this about?