Is it enough to just do a good job, and hope your reputation spreads? Or do you need to be building a personal brand through social media platforms like LinkedIn? 

Turns out, it's both - because a personal brand and platform could be the thing that finds your next job, or launches your side hustle. 

Michael Thompson speaks with Fear & Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business Working@It. She explains the four components of building a personal brand.

Fear & Greed Q+A: Join the Fear & Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our website, LinkedIn, Instagram or Facebook!

Find out more: https://fearandgreed.com.au/

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