Making a warm cold versus making a cold call could be all the difference when closing that sale. In this episode of Freight Broker Boot Camp, I describe the difference between cold and warm calling and how you can turn a cold call into a warm call.

 

Timestamps:

[00:00] What do you target on LinkedIn when warm calling?

[00:19] What’s the difference between cold calling and warm calling

[00:50] Gather sales intelligence

[01:47] Understand how long they have worked for the company

[02:32] Find industry news

[03:11] Convert a cold call into a warm call

[03:36] Subscribe, Rate & Review!

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