Cloud Wars caught up with TJ Graven, Under Armour's Senior Vice President of Global IT, at SAP Sapphire Now 2019 in Orlando. As a long-term customer of Qualtrics and now of SAP, Under Armour is already gaining an enhanced understanding of their own customers through the combination of operational data and experience data: the Xs and Os that make up experience management.

TJ and Bob discuss how 21 years of innovation at Under Armour shapes how the company runs today. Plus, TJ shares his plans for increasing transparency throughout the organization, measuring success, and bringing on the right talent in a highly competitive environment.

Highlights:

▪️ "Understanding our business deeply allows us to really be thoughtful and anticipate where things are going."

▪️ "I don't have a separate technology strategy... Our success is all measured in the same way. It's making our consumers better, making our athletes better."

▪️ "Technology's impact on the way we work and the way we live and the way we transact our business is something that you can't expect a single person to see."

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