What if the reason most AI projects fail has less to do with the technology and more to do with how the work itself is designed?

Recording live from Qlik Connect, I sat down with Nick Magnuson, Head of AI at Qlik, for a conversation about the gap between AI ambition and operational reality. Because while many organizations are still focused on models, tools, and the race to deploy new capabilities, the real challenge often sits somewhere much less glamorous. Workflow design, trusted data, and making sure AI fits the way a business actually runs.

Nick brings more than two decades of experience in machine learning and predictive analytics, and in this conversation, he shares why so many AI initiatives fail before they ever create value. His view is refreshingly direct. Most failures are not technology failures at all. They are workflow failures, where teams try to force AI into the business without first understanding the outcomes they are trying to achieve.

We also explore the rise of agentic AI and what it means when systems move from generating insights to taking action. Nick explains why governance becomes even more important in that world, how organizations can balance speed with control, and why trusted data has to move beyond being "good enough for reporting" to becoming reliable enough for decisions and automated execution.

There is also a strong discussion around openness, portability, and the growing risk of vendor lock-in. As enterprises build more complex AI ecosystems, flexibility is becoming a strategic advantage, especially for organizations trying to scale without creating expensive dependencies they will regret later.

For mid-market businesses with limited resources, Nick also shares a practical path to production. A reminder that operationalizing AI does not require massive teams or unlimited budgets, but it does require clarity, discipline, and a focus on the right problems first.

So as the next wave of enterprise AI moves from experimentation to execution, what will separate the organizations that scale successfully from those still stuck in pilot mode? And are we asking the wrong questions by focusing on more AI, instead of better AI?

Join me for a thoughtful conversation from the heart of Qlik Connect, and let me know your view. Is workflow design the missing piece in your AI strategy?