How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others?

Not all features are equal in the eyes of our customers. And not all features are value-added, either.

In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features.

You'll learn how to differentiate between essential and non-essential features, ensuring that your design truly resonates with your customers. This episode walks through the intricacies of the Kano Model's two-by-two matrix and the different satisfaction levels represented by various lines and curves.

Too complex? We break it down. Prioritize your features based on their impact to the customer using their voice. Then, consider how well you want to implement that in your design using the Kano Model.

Get ready for practical tips and proven strategies to enhance your product’s value while managing cost, time, and design trade-offs. This episode is an introduction to the Kano Model for design.

Visit the podcast blog for a Kano Model and examples to help you put it into practice.

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Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Our team is saying "No" to our co-work session.

We want to have a working meeting with them to get important information and make decisions. Since they declined, now we are missing an important viewpoint and source of design inputs! Plus, it could prove disastrous, later, when we have a pass/go decision on our concept designs.

In this week's episode we talk about ways to overcome this challenge, beyond typical schedule availability. Tune in as we uncover practical strategies that make co-working sessions truly valuable, which will help us in maximizing meeting value and participation.

Visit the podcast blog.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Can visualizing your data be the game-changer you've been missing?

Discover why plotting isn't just a step in data analysis, but a crucial practice that can reveal uniformity, natural variations, and even potential flaws in your test methods. Learn about the importance of recognizing multiple failure modes and how to avoid common pitfalls such as mishandling outliers and making incorrect assumptions. This episode is packed with actionable advice to enhance your decision-making process.

Visit the podcast blog for extra links.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Ready to transform your team meetings from chaotic to cohesive? Discover a method used by Six Sigma practitioners, continuous improvement teams, and design sprints to make your meetings more effective and efficient.

We’ll guide you through the phases of discovery, examination, and prioritization to streamline idea generation and ensure that every team member’s input is valued. You’ll learn techniques for individual brainstorming, anonymous idea sharing, and collective refinement, making your meetings not just productive but a crucial part of your design process.

But that's not all. We dive into the utilization of quality tools for superior team decision-making during design Failure Modes and Effects Analysis (FMEA). Explore how to categorize and evaluate potential failures, assign severity ratings, and use tools like tree diagrams and fishbone diagrams to organize complex discussions. By focusing on collaboration and consensus, you’ll be setting your team up for effective failure analysis. Join us to elevate your team meetings and turn them into a powerhouse of creativity and efficiency.

Visit the podcast blog for this episode.

Other episodes you might like:
Brainstorming within Design Sprints

Ways to Gather Ideas with a Team

Product Design with Brainstorming, with Emily Haidemenos (A Chat with Cross Functional Experts)

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Quality control, quality assurance, quality assistance, and Quality 4.0. We unravel these quality concepts and their impact on design.

Listen in to be guided through the historical context and evolution of these terms, offering insights into how they shape design decisions and team communications. You'll learn the roles of quality assurance and quality control, discover the origins and meaning of "quality assistance", and grasp the implications of Quality 4.0.

We’ll dig into official definitions and explore how these quality methodologies have transformed over time. Through practical examples, we’ll show you how to integrate these quality methods into your design processes, fostering collaboration within cross-functional teams.

Tune in to enhance your understanding of quality thinking and quality during design.

Visit the podcast blog for resources we reference.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Ever find yourself stuck trying to gauge the likelihood of an event?

What if you could transform your approach to probability assignments with just one simple trick?

On this episode of Quality During Design, we talk about simplifying probabilities for better decision making. We uncover a method to assign probabilities and occurrence ratings during preliminary assessments.

We share a technique that involves breaking down an event into smaller, more manageable parts, helping you understand and analyze it better. This method makes it easier to assign likelihoods because it provides better understanding of the event, clearer context, and consideration of what may drive things to happen.

Then, we relate these parts to conditional probabilities. We offer example explanations and practical applications to help you grasp conditional probabilities.

Plus, for those looking for additional resources, we have a cheat sheet that can further simplify these concepts for you. Not a subscriber yet? Visit qualityduringdesign.com to sign up and start receiving valuable insights directly in your inbox.

Join us to learn how these techniques can simplify probabilities, improve your assessments, and boost your team's decision-making.

Visit the podcast blog for more.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

What could Shuji Nakamura, the Nobel Prize-winning engineer behind the blue LED, teach you about teamwork and career growth? Discover how transitioning from an independent researcher to a collaborative leader can elevate your professional journey.

Join me, Dianna Deeney, as I share insights from a recent event co-hosted for the IEEE Philadelphia Professional Communication Society. We'll uncover valuable lessons from the books "Brilliant!" by Bob Johnstone and Dale Carnegie's classic "How to Win Friends and Influence People," both of which spotlight the transformative power of teamwork and communication.

Learn about Shuji Nakamura's career evolution and find out how his story parallels many of our own professional paths. I'll also dive into my personal shift from solitary work to embracing collaboration in quality engineering. By leveraging quality tools for better communication and idea sharing within cross-functional teams, you too can drive more successful engineering and design projects. This episode is packed with actionable advice and inspiring anecdotes to help you thrive in your professional life. Don’t miss out on knowing the baseline approach that can lead to collaboration success!

Visit the podcast blog for more links.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Anne Meixner, Dr. Vaneeta Kaur Grover, and Dianna Deeney join in a panel discussion about engineering and STEM. They met for an engineering book review to discuss the ideas that came from the books themselves and to link literature about engineering to current-day challenges.

Uncover the intricacies of engineering's past and present as we dissect To Engineer is Human and The Wright Brothers. Our collective expertise spans the gamut from semiconductor testing to biotechnology statistics, offering a rich tapestry of perspectives on these seminal works. This episode promises a journey through the shared trials and triumphs that shape our engineering landscape and a candid examination of the setbacks we seldom speak about.

The episode isn't complete without their review of the books that sparked this enriching dialogue. You'll hear why "The Wright Brothers" and "To Engineer is Human" scored high on our recommendation list for anyone keen on understanding the essence of engineering, from the glory of breakthroughs to the wisdom found in failures. Join us for this episode, where we bridge the divide between historical achievement and contemporary challenges in the ever-evolving world of STEM.

Topics Discussed
Visit the podcast blog to follow along with the discussion topics, prompts, and questions. Also access a bonus topic to consider for yourself or for your own book review/discussion.

Next Discussion
Want to participate in the next discussion? Join Dianna and others on May 28th. See this link for more info.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

We explore the history, philosophy, and methodology of Design for Six Sigma (DFSS). We dissect the acronyms DMAIC and DMADV, revealing how these methodologies are blueprints for achieving excellence.  From statistics to Motorola's legendary quality standards and other history of six sigma, you'll begin to see how DFSS may relate with your organization's current design development processes.

Quality during Design is not DFSS. It can be part of DFSS or any other product development process. Quality during Design is a philosophy that emphasizes the benefits of cross-functional team involvement and a methodology that uses quality tools to refine design concepts early on. Quality tools bridge the gap between team communication and innovative concept development. We review why skipping the crucial steps of questioning and investigating can lead to missed opportunities. 

As we navigate through the essential stages of product development, we invite you to join us on this enlightening path to creating impactful and high-quality solutions that stand the test of time—and the marketplace.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Unveil the hidden flaws of FMEA and risk matrices that could be skewing your analysis and decision-making. 

In the realm of risk assessment and management, traditional tools like Failure Mode and Effects Analysis (FMEA) and risk matrices have been widely accepted as the norm. However, beneath the surface of these established methods lie hidden flaws that can significantly impact the effectiveness of risk analysis and decision-making processes. The latest podcast episode takes a deep dive into these issues, offering listeners an exploration of the challenges posed by conventional risk assessment techniques.

We take our conversation a step further, emphasizing not just the identification of such critiques but the vital role understanding them plays in fortifying our decision-making frameworks. 

The episode emphasizes the importance of staying informed and adapting to new methods in the ever-evolving landscape of risk management. By doing so, professionals can ensure that they are not only equipped to handle current challenges but also prepared to meet the demands of the future.

And for those of you eager to translate this newfound knowledge into practice, we spotlight an exceptional resource: "FMEA in Practice from plan to risk-based decision making," an Udemy course that promises to elevate your risk-based decision-making abilities.

Visit the podcast blog for a list of resources and more links.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.