Dianna Deeney interviews Fred Schenkelberg about getting information for product design, focusing on reliability engineering in new products.

This episode is part 2 of 2.

This interview is part of our series, “A Chat with Cross Functional Experts". Our focus is speaking with people that are typically part of a cross-functional team within engineering projects. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates.

About Fred
Fred is a Reliability Engineering and Management Consultant and founder of Accendo Reliability.  Fred’s expertise is program development, accelerated life test design & analysis, reliability statistics, risk assessment, test planning, and training. He is a graduate course lecturer with the University of Maryland, the initial Producer of the ASQ Reliability Division Webinar program, and a regular speaker at the Reliability and Maintainability Symposium (RAMS®). He also founded and maintains accendoreliability.com, a reliability engineering professional development hub. 

Fred and Dianna talk about

• the realities of internal team dynamics and the delicate dance between innovation and issue resolution
• advantages of initiating reliability conversations early in the design process
• practical advice on how design teams can triage problems by applying the right tools, thus ensuring a more robust product design process

Fred's tales from the trenches offer a unique lens into the challenges and triumphs of creating products that not only work but last.

Visit the podcast blog for links to Fred's recommendations.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Dianna Deeney interviews Fred Schenkelberg about getting information for product design, focusing on reliability engineering in new products.

This episode is part 1 of 2.

This interview is part of our series, “A Chat with Cross Functional Experts". Our focus is speaking with people that are typically part of a cross-functional team within engineering projects. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates.

About Fred
Fred is a Reliability Engineering and Management Consultant and founder of Accendo Reliability.  Fred’s expertise is program development, accelerated life test design & analysis, reliability statistics, risk assessment, test planning, and training. He is a graduate course lecturer with the University of Maryland, the initial Producer of the ASQ Reliability Division Webinar program, and a regular speaker at the Reliability and Maintainability Symposium (RAMS®). He also founded and maintains accendoreliability.com, a reliability engineering professional development hub. 

Fred and Dianna talk about

• the realities of internal team dynamics and the delicate dance between innovation and issue resolution
• advantages of initiating reliability conversations early in the design process
• practical advice on how design teams can triage problems by applying the right tools, thus ensuring a more robust product design process

Fred's tales from the trenches offer a unique lens into the challenges and triumphs of creating products that not only work but last.

Visit the podcast blog for links to Fred's recommendations.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Navigating the common roadblocks of team consensus on severity ratings during FMEA or hazard analysis can be challenging. But with the right strategies, your team can capture uncertainty and avoid the pitfall of too many conservative estimates that skew prioritization. Learn how a probability mass function can revolutionize your risk assessment, ensuring a smoother, more accurate process for all stakeholders involved.

Your voice matters to us, and it's your feedback that fuels the journey of 'Quality During Design'. Share your thoughts on PodChaser or your podcast player of choice. Your reviews do more than just support us—they help others discover the insights we offer and contribute to our collective success. Tune in, engage, and be a part of something bigger with Quality during Design, where every listener's perspective is valued and every episode is a step towards mastering the art of using quality during product design.

Other episodes you might like:
Use FMEA to Choose Critical Design Features

Reliability Engineering during Design, with Adam Bahret (A Chat with Cross-Functional Experts)

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Ever find yourself at the tail end of a project, swamped with unfinished tasks, and wondering where things went awry? Are there important recommended actions that the team was excited about that just didn't get done? These are the conundrums we tackle in this episode of Quality During Design, with a special nod to Arnold Schwarzenegger's "Be Useful" for his proactive approach to work. 

We dissect the all-too-familiar scenario of projects saddled with incomplete actions, despite our best-laid plans. We don't just commiserate—we arm you with a strategy to ensure that things are seen through to the end.

We pull lessons from Schwarzenegger's tenure as California's governor and his hands-on approach during crises. We dissect the significance of staying involved and the vital role of follow-up and follow-through in implementing recommended actions from customer studies to FMEAs.  Join us as we cast a critical eye on why management systems sometimes fail in practice and what to do to help ensure success. This isn't just about weathering audits or ticking boxes; it's about a commitment to excellence in product and service design.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Quality during Design isn't just an add-on; it's a fundamental aspect that drives innovation, efficiency, and customer satisfaction!

Welcome back from our brief hiatus!

One of the highlights of this episode is the introduction of an upcoming FMEA course on Udemy, with The Manufacturing Academy. FMEA, or Failure Modes and Effects Analysis, is a systematic method for evaluating our offerings to identify where and how they might fail and to assess the relative impact of different failures.  Dianna's approach to FMEA is not only about adhering to traditional methods but also about addressing the criticisms and limitations often associated with them. This course promises to be a fresh take on risk-based decision-making. You'll hear more about it when it is released!

Moreover, the episode touches upon the 'Quality During Design Fast Track' program, which is currently in the works and open to listener feedback. The initiative aims to harness quality tools in novel ways, even before a design concept is fully fleshed out. It emphasizes the importance of early input from cross-functional teams to gather requirements and user needs, thereby making the design process more effective and efficient. This program is system-based and affects how products and services are developed, leading to more thoughtful, user-centric designs.

Listeners are invited: please take brief survey to help Dianna with aspects of these upcoming courses and more.  www.qualityduringdesign.com/survey

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Blink and you'll miss it, Quality During Design is taking a short, well-deserved break. We’ve journeyed together through a whopping 136 episodes over the last two years and eight months, and now it's time for us to recharge, refocus, and return with a bang in a few weeks. While we are not releasing new episodes during this period, we're excited to stay connected with you through our weekly email newsletters, loaded with the same quality content, professional wisdom, and valuable tips that you've come to expect from us.

Is there a particular topic you'd love us to tackle in future episodes? Now is the perfect time to share your thoughts! We’re eager to hear from you, so reach out via email or social media with your questions, feedback, or suggestions. Let's continue to build this community together during our short hiatus. 

I want to thank you for your support and participation.  We're already excited to return to your favorite podcast platforms soon with a fresh perspective, exciting guests, and a renewed commitment to bringing you the best insights into quality and reliability in design. Until then, stay inspired, curious, and in touch!

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Dianna Deeney interviews Jeffrey Lewis about new product development: how timing the right activities can lead to product success.

This interview is part of our series, “A Chat with Cross Functional Experts". Our focus is speaking with people that are typically part of a cross-functional team within engineering projects. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates.

About Jeffrey

Jeff is a senior director of corporate quality at Globus Medical. He's a quality, reliability, risk management and product development professional. He is experienced at building quality into products, manufacturing processes and all business processes. Jeff is an accomplished executive with experience directing design and development and quality staff to meet company goals and objectives.

Jeffrey and Dianna talk about:

• The delicate balance between knowing what you know and discovering what you don't.
• Incorporating reliability tools like Design FMEA (failure mode and effects analysis) and TAFT (test-analyze-fix-test) into the design process to improve designs and make products more reliable and manufacturable.
• Signs that a product development process needs improvement.
• How, by fostering a collaborative environment, product designers can balance the pressures of completing a project within a given timeframe and still ensure the quality and reliability of their work.

Jeff's wealth of experience and insights provide a roadmap for quality and reliability in product design, making it a must-listen for all in product development and design.

So, join us for this interview to gain a different perspective of incorporating quality and reliability into your work.

Visit the podcast blog for more information.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

What if you could shift your approach in product design to focus on what really matters, and thereby create products that truly resonate with your customers?

We've been discovering the importance of considering a variety of inputs early in the design process. Now, we navigate the challenge of prioritizing these inputs to make the crucial trade-off decisions that can make or break your product.

We journey through the world of early concept development, discussing how setting priorities can ensure we deliver what's truly important. We look at how these priorities can guide the product development process and how they can be adjusted when new information arises. From surprising test failures to unexpected customer issues, we explore how to reassess our priorities based on these fresh insights.

Along the way, I'll be sharing more tools and techniques from previous episodes to help you prioritize your ideas effectively. Get ready to enhance your approach to product design and development and create products that your customers will love!

Visit the podcast blog for more.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

Gain insights into working effectively with cross-functional teams, collecting invaluable design inputs without succumbing to the overwhelming flow of information.

We'll discuss the magic behind the 'concept space', an efficient approach to dissect potential customer experiences, streamlining concept development at the start.

What about after that high-level concept development, when we begin our engineering design?

Early engineering diagrams can prove instrumental in evaluating modularity, layout, and interactions in product design with a team. Dianna guides us through part of a Quality During Design course lesson, shedding light on how these diagrams can be used. Each function has a different reason to look at these three aspects of product design, and it's worth asking to help us achieve Design for Excellence.

Learn how the collective wisdom of these teams can influence design choices, ensuring that the final product appeases both the internal and external customers. So, buckle up for this enlightening episode as we demystify product design and stress the crucial role of a synchronized team effort.

Visit the podcast blog for more.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.

As a product designer, you need design inputs. Many of us have communication problems with our cross-functional teams about product ideas which then morph into product development problems later.

In this episode, we unravel the importance of communication and self-advocacy in the realm of product design. In our chat, we share how to take the lead in working meetings with cross-functional teams to get design inputs. Learn the art of preparation, involvement, maintaining an open mind, and making the most of the knowledge gained.

Let's dig into the power of active communication and how it can not only resolve issues but also enhance outcomes for all parties involved. This episode is a unique blend of design engineering, self-advocacy, and quality during the design process. Tune in, absorb, and apply these insights to your professional journey. You won't regret it!

Visit the podcast blog for additional links and information. 

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

Connect with me: I'm most active on LinkedIn. 

Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.