If there is one commonality between all of the guests I talk to, it’s that experimentation and constantly learning more is what makes a company grow and thrive. Andrew Goble, the co-founder and co-CEO of Jambys, preached that truth to me on this episode of Up Next in Commerce, and we were able to dissect some of his bigger experiments to draw out insights anyone could use. For example, how should you be thinking about inventory in turbulent times? What are some of the ways you could be utilizing TV ads? And why is it sometimes more important to lose a customer in the short term in order to build trust for the long term? Find out all of that and more on this episode.

Main Takeaways:

• What do you do to get over early company missteps, including communication, production, and launch issues?
• When it comes to your team, you have to be willing to do things as well as you can until you simply can’t anymore. Bringing on experts and helping hands will get you farther than trying to stay lean. And with customers, honesty is always the best policy. It’s better to be honest about delays and offer a refund now and hope they come back, than lose their trust forever.
• What platforms and channels should you get excited about?
• While it seems like every brand is going all-in on social platforms, it might be worth more to go the traditional route and lean into a channel like TV or streaming services. There, you can find more engaged audiences who will sit through a message rather than simply scroll past it.

For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.

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For a full transcript of this interview, click here.