How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO.

Additionally we discuss the elephant in the room: can entrepreneurs afford SEO?

1. The SEO cost for new Shopify stores trying to establish their brand. 

•  SEO and advertising present financial challenges for small businesses.
• Businesses need SEO to capitalize on online search traffic. 
• Optimizing the company’s website and online presence increases visibility.

2. Your customer's journey tells you where to optimize your digital footprint.

• Customers can discover a business through various platforms. 
• Consistency is crucial:  an unknown brand must show up as the same business wherever people are looking it up.

3. Businesses need strategy and workflows in their SEO approach. 

• Both result in a more efficient and effective SEO implementation.
• Designate a budget for marketing initiatives. 

4. Alternatives to hiring a traditional SEO agency or a freelancer. 

• Understand how to optimize your website for the business you want to win.
• Optimize social media sites for visibility.
• Learn how to gain STRONG backlinks.

BECOME A FOUNDING MEMBER OF THE SEO SQUAD!

Unlock Secrets to SEO Success: For Small Business Owners! © 2023 by Crystal Waddell is licensed under CC BY-NC-ND 4.0 

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!