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The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies

What do the smallest mammals on earth have in common with the largest? What do these mammals have in common with cities? With economies? With companies? It may seem as if everything on Earth is a separate, unique, and diverse organism but author Geoffrey West has discovered an underlying simplicity that unites every living system, including our bodies, our cities, and our businesses. Fascinated with aging and mortality, West sought to answer the question of why we live as long as we do and no longer. In his research, he found some incredible results that changed science forever. Mammals, for example, no matter how diverse, are all scaled versions of one another. In other words, if you know the size of a mammal, you can use scaling laws to learn everything about that mammal, including how much food it eats per day, what its heart rate is, and its lifespan. West, however, didn’t stop there. He then applied his findings to the cities we live in and the businesses we work for. Using scaling laws, you can learn everything you need to know about the growth of a company or city, resulting in some powerful insights into why some businesses thrive and others fail. Even more, he’s using the same theories to predict the future sustainability of the planet. As you read, you’ll learn whether or not Superman and Godzilla can exist, what humans have in common with the blue whale, and how scaling laws can help us predict the future.

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Learn about the driving forces of your destiny.

As human beings, we constantly question the concept of fate. Does it exist? Is it intentional? Is it responsible for the directions of our lives? Fortunately for us, acclaimed scholar and thinker Robert Wright has pondered these same questions and embarked on an ambitious quest to answer life’s seemingly unanswerable questions. Nonzero (2001) is the fruit of his labor. Positing that human morality has evolved for the better and that we have learned to shape our own destinies, Nonzero is a holistic look back through history.

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Know More, Make More, Give More: Learn How to Make More Money and Transform Your Life.

Have you ever wished that you were truly financially independent? Or maybe you’ve simply wanted to use your money in the way you'd like or feel confident in your ability to take care of yourself and your family. Well, you aren’t alone. Many of us have the desire to accumulate more wealth and financial freedom; however, many of us also believe that it’s impossible. There are just too many bills to pay and not enough hours in the day. Right? Wrong. Acquiring money is all about how you play the game. That’s why you see lottery winners and those who inherit money lose it all. They never knew how to play the game. It’s time that you learn so you can begin accumulating the wealth you know you deserve. Throughout Money, multi-millionaire Rob Moore explains the rules of the game and shares simple tips and tricks for managing your money and making plans for your future. After all, to become a millionaire, you’ll have to learn how to think like one! As you read, you'll learn that there is enough wealth for everyone, you'll learn how to calculate how much your time is worth, and how to leverage your time and money.

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Learn about the science of happiness.

Happiness might be a feeling, but have you ever thought about what causes it? This accessible expose, pioneered by author and physician Loretta Graziano Breuning, unpacks the science of happiness and the chemicals which bring us joy. Follow along with Breuning’s research as she unpacks the four major “happy chemicals”: dopamine, endorphin, oxytocin, and serotonin.

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A guide to understanding how family trauma shapes our personalities

Have you ever wondered why you battle some of the mental health problems that wreak havoc in your life? Have you ever felt “crazy” or like there was something wrong with you? In this exploration of family history and inherited trauma, Mark Wolynn writes to provide psychological evidence that you’re not alone and it’s not your fault.

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Learn how your failures can actually help you get ahead.

Fail Fast, Fail Often is the textual companion to a Stanford University course of the same name. Crafted by two psychologists and career counselors, this book draws from the authors’ research on failure’s seemingly paradoxical impact on success-- whether that’s for better or for worse! By unpacking our fear of failure, the authors offer insight on what we can do to relinquish these fears and embrace our mistakes.

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The study of economics can be wilder than you think.

Have you ever wondered why we make the money mistakes that we do? With such a wealth of financial advice available, it seems stunning that we could make such bad investments or foolhardy purchases. Freakonomics uses the principles of economic analysis to unpack this concept for us and explain why we make the choices we do. And through Levitt and Dubner’s critical study, you’ll learn the surprising truth about how we can apply economics to every facet of our lives from dating to big purchases!

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The best way to create an artificial mind is to first understand how our own minds work. How it processes information, how it recognizes patterns. Ray Kurzweil is a renowned writer focusing on futurology, and the subject of artificial intelligence is especially important to him.

In How to Create a Mind he dissects the human mind, investigating how consciousness arises from a collection of neurons and electrical signals, in the hopes that we might better understand where we came from, and where we’re going.

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Renowned journalist, entrepreneur, educator, and mother of two Esther Wojcicki draws on her decades of professional and personal experience in her attempt to create a roadmap for raising children to be successful, independent, and compassionate.

Winner of numerous pedagogical awards such as the 2002 California Teacher of the Year by the California Commission on Teacher Credentialing, and the 2011 Charles O’Malley Award from Columbia Scholastic Press, Wojcicki, known affectionately as Woj by her friends, is also the mother of 3 exceptional and accomplished daughters. Her children; Anne (co-founder and CEO of 23andMe), Janet, a Fulbright-winning anthropologist, and Susan, YouTube’s CEO, are a testament to her wisdom as a parent.

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The way we perceive reality is governed by the input and interpretation of our senses; what we see, hear, smell, taste, and touch. But while dreaming the only inputs come from our own brains. Which is to say that when we dream, we create our reality. But can we control it? This is what Exploring The World of Lucid Dreaming aims to demonstrate. With practical explanations of techniques to induce lucid dreaming authors Stephen LaBerge and Howard Rheingold offer a guide map to building your own dream world.

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