Quiet Revenue

Stacey Brown Randall is the award winning author of the book Generating Business Referrals without Asking, host of the podcast Roadmap To Grow Your Own Business, and group coaching expert for business owners looking to create a sustainable flow of referrals.

In This Episode
Stacey and I are diving into the 18 strategies she uses to teach how to build a referrable business.  It all starts with looking at where the gaps are, and identifying 1 of the 3 Foundational Strategies you need to start with.

Foundational Strategies
Stacey encourages all entrepreneurs to take a deep dive into their existing and potential referral sources first.  Those are the low hanging fruit and the building blocks you need to crush before moving on and layering more pieces into your strategies.  She has proven scripts for these strategies to help her clients close the deals and curate higher rates of referrals.
The 3rd foundational strategy is building a Referable Client Experience. 

Situational Strategies
Once you're cruising through the foundational strategies like a boss, Stacey teaches you to layer on Situational Strategies to enhance the overall process.  She calls this 'strategy stacking'  (a process where you focus on adding in ONE layer before the next in order to avoid overwhelm).

Next Level Strategies
The final step in your mastering the referral process is to layer on next level strategies.  These are things like referral relationship transfer (a FABULOUS technique for team owners to learn!). 

Since we're discussing referrals, I'm going to ask a favor of YOU my friend.  Will you take 2 seconds and send this podcast episode to a friend?  By referring The B-Word to others, you'll help grow my business, and I in turn can help your friends grow theirs. 
How fabulous is THAT?!! 

Links Mentioned in the Episode:
Stacey's flowchart  (download here or go to our shownotes to see it)
Real Boss Women Free 2 Minute Quiz to Assess Your Level Of Growing Your Business
2nd Annual Focus Conference in Nashville TN

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Trigger Warning! 
This episode isn't like any other I've ever done.  I'm diving in and getting very real, and very vulnerable with you.

And I'm sharing some hard truths about my journey along the way.  If you get triggered by trauma, or have children in the car this is NOT the episode to listen to!

We all have traumas in our lives.  I call them big "T" traumas and little "T" traumas.  But they are what make us who we are and shape everything about us. 

From how we react to situations, to how we deal with our colleagues and friends.  You carry your traumas with you at all times. 

For me-a big "T" trauma occurred in my late 20's, when I was abducted from my Real Estate office by a potential buyer.  It's that 1 in a million horrible thing that can happen to an agent....and it did. 

Spoiler alert.  No the abductor did not kill me.  (Seriously you'd be shocked at how many people automatically think the very worst and duh.  I'm the one telling the story so whew!  I survived!)

Today I'm opening up and sharing a portion of the story.  I'm keeping it short because most people need it in small doses.  But stick around until the end because the best truth of all is right there waiting for you to hear. 

If you know someone who needs to hear this story, please share the episode.  I'd love to meet them and have them follow along on my journey!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Can you believe it's been a year?  I remember sitting down in front of the podcast mic last year with no expectations of what I wanted out of the podcast other than a fun place to give a voice to my biz.

I never expected it to take on a life of it's own and become the main portion of my business.  But that's what it's done.  In fact the biggest suprise of my past year is that this podcast, The B-Word is the main pillar to my business!  That's part of the fun of being an entrepreneur though isn't it?  Learning and growing your biz and evolving it along the way.

Regardless of what industry you're in, I looked back over the last year and realized that the lessons I've learned are applicable to everyone.  Because really, running a podcast is a business in and of itself isn't it?  Today I'm spilling the beans on some of my biggest lessons, aha moments, and insider info you need to know if you every considered podcasting as part of your journey.

Links mentioned in this episode:
My podcast platform, Buzzsprout.  Try them out by using my link and if you end up grabbing a plan with them (and omg it's cheap.  Like $12 a month cheap) they'll send you a $20 Amazon Giftcard.  How fun is that?

The Real Boss Women Facebook Community is waiting for you!  Hop on in!

You know what would mean the world for me?  As my 1 year pod-iversary gift 🎁 I'd love for you to rate and review The B-Word so that we can reach other women just like you.  It's free to do so and oh so valuable to me!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

I came out of college with high expectations of what the working world would look like.  I'll admit it...I somewhat thought it would be all sparkly and filled with exciting work trips, amazing high heeled shoes and outfits to wear, and happy hours filled with co-workers and cosmopolitans.  Until my manager at the consulting firm sincerely got upset with me over taking a day off work to attend a funeral for someone who wasn't an immediate family member.  

I remember thinking "you've got to be kidding me here.  I have personal days off but I'm not really expected to take them?

When I did finally quit that role, I remember being on the plane back to Atlanta from Denver Colorado (where my last consultant project was based) dreaming of being my own boss.  In my head the working world was now more like Carrie's world from the original "Sex in the City" HBO series.  Days filled with a few hours of work, even better shopping sprees because the clothes didn't need to be 'corporate professional' and my shoes no longer needed to be the closed toed grandma shoes that the corporate world required at the time. 

I honestly went into Real Estate beacuse3 I had no clue what else to do, and knew that I did need to help pay the mortgage on the house that Jeff (my husband) and I had recently purchased.  So the transition into entrepreneur world wasn't a hard one for me.   I naturally have lots of drive and ambition.  

I do admit though that there were a few things I wish I had known in advance about being your own boss.  Since there's no onboarding manual for going into business for yourself, I'll let you consider this the girlfriends guide to starting a business.  The real deal of it you could say. 

In today's episode I'm giving you the 10 things no one told ME about being my own boss.  I want you to be prepared sunshine!  Tune in and then text me at 678-736-8055 with which one resonated the most with you

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Pivoting your career can feel like the scariest thing you can possibly do.  I think that part of that comes from our own limiting belief that our work, or our kids, or our volunteer activities define us. 

The truth is, we as women go through seasons of life as we mature and those seasons sometimes bring with them a different set of passions and interests. 

 Feeling Like A Quitter

Holiday, like many women didn't want to admit that as a Realtor she felt frazzled and like a failure as a mom.  It's hard to work in a role where you need to be showing homes on the weekend, and also at your children's sports activities at the same time.  These feelings really led to a spiral in her life because she knew she was miserable, but felt like the people around her would judge her if she quit Real Estate. 

She was more afraid of what people would think, especially her own family, than of doing what felt right in her gut.

Holiday shifted her mindset to get out of failure mentality, and into the space where she could find her zone of genius and her joy.  It's made all the difference in the world to her and her family and today she shares how she got here and what you need to do in order to take the step out of what you're not happy in and land joyfully in a place you are passionate about. 

Want to try Plexus? Order a few items, or sign up as a VIP to get the discounts! 

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

For years I had no idea what the DISC profile really meant, and how it could help me in my career.  I poo-pooed the thought that these "personality test" could nail me to a T, and be accurate.  Then one day I had a member of my team tell me I was rude and blunt. 

Let's be honest, I thought she was long-winded and a chatty Cathy.  But it did make me start to wonder if there was something to these personality tests, and if I could leverage knowing and understanding them in order to become a better (and more thoughtful!) leader to the people on my team. 

You know what?  IT DID.  It absolutely changed how I viewed them, how I walked into a room and spoke to them, and the mindset I took when having the easy, and the not-so-easy conversations they needed in order to grow in their business.  

Cynthia Matheny is a Realtor turned DISC profile teacher.  She helps people all over the country identify what their unique DISC graph is, how to understand it, and better yet....how to use it in their business to become overall better at their job. 

Are you currently leading a team, diving into a sales role, or like I was and wondering why in the forking shirtballs you sometimes just don't connect with the people you feel you should?  If you answered yes to any of those questions then this is the episode for you.

Want to take the DISC profile for free?  Head to www.realbosswomen.com/disc and I'll give it to ya!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

In the last episode of The B-Word, Episode 67, I talked about how to Plan Your Perfect Photoshoot For Your Brand.  Today I'm detailing out for you the 10 ways I purposefully repurpose the content I create, and how I use those photos for that.

Repurposing your content to get the most out of what you create is one of the most often asked question of our audience, and it's one I was on the struggle bus with myself until the last year, when I put a system in place that worked for me and my business.  The critical piece really is in determining where your original content comes from on a consistent basis, and then you can easily implement a system to carry it out into the world in various places.

We use tailwind to easily schedule out our content so that the daily calendar isn't overwhelmed, and we can batch it in less than 1 hour per episode.  Do you want that kind of freedom back in your schedule?  I know you do!  Listen in and take some good notes and then text me at 678-736-8055 and tell me which one of the 10 steps you haven't thought about before.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

While as a society we've gotten quite used to taking selfies, I find that many entrepreneurs forget the importance of updating the brand photos they use.  And one of my pet peeves is to find a brand that hasn't changed a thing on their website in years.  ESPECIALLY when that's obvious to the naked eye!

That's why in today's episode I'm diving into all things photoshoot for you.  We'll chat about mistakes I've made on some of mine, and of course I'll give you a step-by-step system to download so that you know EXACTLY what to do when planning yours.  I wish someone had given me this years ago when I did my first shoot!  It would have saved me quite some heartache and money along the way. 

Download your cheat sheet now! www.realbosswomen.com/photoshoot

Check out the Edge Agency,  my go-to for all things branding related.  The owners of Edge are session speakers at the FOCUS 2023 conference in Nashville next February so If you're ready to dive deep into your marketing and branding and want to learn from some of the best I highly recommend you join us!  Tickets are on sale now at early bird pricing, and they even have a payment plan option to make your budgeting easier.  See you there!

Want to get daily morning motivations from me delivered right to your inbox?  Then buckle up buttercup and let's be besties.  Go to www.realbosswomen.com/c-suite

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Credibility.  Being known around town as the go-to Realtor.  Being known around the country as the Realtor to send the referrals to.  It's the dream, right?

Just how do we establish that credibility?  In today's episode I'm diving into 3 ways:

1.  Testimonials 
2. Customer Experience
3. Consistency

Want to figure out who your ideal client is so that you can create a customer experience curated just for them?  Join me!  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

When I stop and consider all the various ways you can scale your business, I am constantly amazed at how many options there are.  Especially when you nail it down to one little fact of life: in order to scale, you must grow the size of your audience. 

 Today's episode features my good friend Lizzy Phillips, co-host of The Modern Real Estate Agents Podcast (which drops a new episode every Monday).  LIzzy and her husband Johnny are a husband/wife Realtor team in Flowery Branch, GA and hang their licenses with eXp Realty. 

 Lizzy and I take a candid look inside just why she and Johnny decided to start a Podcast.  She openly shares how they have a passion for helping new agents succeed and they wanted a way to grow that audience.  

 She and Johnny named their Ideal Client Avatar "Bob" and dialed into just what Bob would want.  The answer?  A mentor who was currently in production, doing exactly what they teach to do, and going through the ups and downs of the Real Estate Industry with them.  They knew that Bob would need help, guidance, and a place to ask the questions he (or she!) was afraid to ask in an office setting.  

 Now, The Phillips team has multiple agents under them, they are sucessfully also growing and mentoring a revenue share team at eXp Realty for passive income, AND they have a thriving podcast audience that often joins their Facebook community as that place to ask the questions.  I know I pop in there on the regular to offer guidance myself!

 What does this engaged and growing audience also mean?  If you guessed referrals from across the country then you guessed correctly.  In short, their podcast is doing exactly what they wanted to achieve with this strategy, and doing it very well. 

 Lizzy ends the episode with giving 7 tips on how YOU can get started with your own podcast and things to consider along the way.  

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Also, if you haven’t done so already, follow the podcast.  Follow now! 

Links Mentioned in This Episode:

• The Modern Real Estate Agents Podcast

Now for the REALLY good stuff:

Join our free Facebook Group where I personally answer your questions, provide additional resources and trainings plus engage with other business owners just like you at the 3 stages of their growth: Newbies (I like to call them interns), Bosses (Growth and Scaling Level) and Empire Builders (Sustainability and expansion).

Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 678-968-7740

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com