Quiet Revenue

Grab Your Bright Pink Felt Pen,  a notebook, and be ready to take notes on this episode because I GUARANTEE you're making at least ONE of these mistakes. 

I loved recording this episode so much, and hearing from Jenny Friday about the Top 10 Things she sees Realtors do WRONG on their social media.  Jenny is a former Realtor turned Social Media Marketer for Realtors.  Her role in the Real Estate Ecosystem is to help you as the agent crank out good content, that is a value to your audience vs. the same old boring BS that every agent on the planet produces.  

You have to stand out in your industry and that's what she loves helping you do.  

In case you're wondering what her top 10 mistakes are:
[2:46] #1-You're Being Too Generic
[4:19] #2-Socials Should Be About Your Audience, NOT About You
[7:18] #3-You're Following Outdated Advice
[9:49] #4-Social Media Isn't A Flyer
[11:53] #5-Stop Trying To Do It All
[13:29] #6-You Can't Hack the Algorithm
[16:05] #7-Viral For You is Amazing
[17:23] #8-Purposeful Posting Is Best
[18:41]#9-Links in Comments Aren't Clickable
[20:16] #10-You Are More Than A For Sale Sign; Let Us See Your Authentic Self!

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From police officer to Realtor, Nakia Brooks has had a long and distinguished career.  As a Realtor for the past 18 years, he's personally closed over 1200 homes (700 of them being short sales which is how he ramped up his business).  In the last 7 years he hasn't sold homes himself, instead investing in coaching and mentoring agents at the brokerage he opened in North Georgia. 

In this episode, Nakia talks about being the upcoming President to NAMAR Board of Realtors, and how humbled he was to recently be awarded the Realtor of the Year award for the Georgia Association of Realtors.  He's literally 1 of 52,000 nominees and holds the honor proudly.  He shares several tips on how you as an agent should be using the board you're a member of (even if you're like me and often times forget to pay your dues!)

As a bonus to this interview, I had Nakia share his top lead generation system.  One that has worked for him for 16 years and the system that he shares with tons of agents to help them go from less than $1 in the bank, to being financially stable.

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Let's Make It RAIN boo!

Did anyone else just mentally picture scrooge mcduck sending out money bags everywhere?  I bet I just dated myself.  

But let's be honest here.  We're not in business to NOT make money so there's no point in pretending otherwise.  I bet not one of you can argue that while you'd love to be a millionaire, you really just have a desire to make a certain level of income to create a financial cushion for your family. 

How women look at money is interesting to me.  We tend to give it away faster than our male counterparts (in terms of lowering our commissions), and since a Realtor IS commission based there's often no set 'way' of knowing if you are actually in a healthy relationship with your bank account.  

That's why I've brought in Kanani Briggs for this convo.  Because this girlfriend is a certified money mindset coach, one of the facilitators for the Chic Clique Masterminds that we host here at the Real Boss Women, AND an empowerer of women.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Did you know that a typical Real Estate career lasts les than 3 years?  I fully believe that's because of 2 things. 

1.  Agents don't realize when they start this business that it IS in fact, a game of sales

2.  Agents don't set boundaries and burnout from the constant need to work

So let's talk about those boundaries, shall we?  I've been an agent for 20 years and during the course of those years I've set lots of boundaries myself.  Some of them I'm tempted to break often, and some of them will make you have an anxiety attack trying to imagine implementing.  But for me-they really work.  

So settle back with a good glass of Prosecco and listen in.  I bet you'll end up finding a few of them that YOU can set for yourself!

Want the boundaries list?  Text "boundaries" to 678-736-8055 OR download them here

Ready to find your besties and join the free Facebook group?   It's right here boo!

Looking to dive into your business with a small mastermind group meeting on a weekly basis?  Where you'll find accountability, a community of like minded peeps, and LOTS of foundational lessons to build a solid business?  Join the Clique, Chic! Doors close soon and you're going to have some major anxiety waiting on the next one to start  if you miss out on this one.  

If you're like me and LOOOOOOOVE to achieve and BEAT your own goals then I ask you to help a sister out.  My goal is to blow out (and by that I mean DOUBLE) the amount of downloads this podcast receives on a monthly basis.  So we're heading for 20,000 in the month of September.  That's huge!  In order to accomplish it, just like you ask your clients for a referral I'm not asking you for one.  Share this episode with a bestie who you think would appreciate it, and ask them to hit the subscribe button on the player of their choice.  

Thanks in advance sunshine! 😊

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Just like you can powerpunch your work day into the Pre-School times of 9am-2pm; this is a short and sweet episode curated especially for my stay at home mommie Realtors.  I hear you ladies....the struggle is real on learning to work from home AND create a career worth having.  You want it all and I promise you that you can have it!

The secret is boundaries and flexibility....but did I mention boundaries?!!

Raise your hand if you entered the real estate career industry because you perceived it as totally flexible, and the perfect stay at home mom career to bring in extra income for your family only to discover that it’s kind of like running a quickie mart that’s expected to stay open at all times.

Being a mom literally is the busiest job you’ll ever hold, without being paid.  So just how do you accomplish staying at home with your little ones AND create a real estate business worth having?  If you’re feeling the desire to do both then lean in and take notes on today's short and sweet episode!!

I'm getting real about what it takes AND how to not feel burnt out while doing it ladies. 


 If you want even more tips and trick from me weekly text 'TIPS' to tel:678-736-8055

And, to help other women find my content --> Please Rate, Review, & Follow on Apple Podcasts. 

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Labor Day is over…which means Fall is around the corner, and that means I’m all about the return of Starbucks pumpkin spiced lattes!!! ♨️☕

Did you just envision all that yumminess with a little dab of whipped cream too? If so, you're MY KINDA GAL and If you text me the word “pumpkin” to 678-736-8055  -- > becauuuse I am known for running little contests and chats with my texting community, there's no better time than Pumpkin Spiced Latte time to do one in honor of it's return. 

I'm drawing the names of 4 people in the first 100 who text me and sending them a Starbucks gift card!  You’ll also get ongoing fun business tips and early access to other contents and more.

It really is the little things in life but I digress…

In the show today I’m  wrapping up my  series on ‘Nailing Your Niche’ with a convo about the brilliance of Starbucks marketing,  messaging and promotions and how that applies to YOU. (Don't miss all the juicy info I shared in this series here in Ep. 56 & 57 & 58 )   

Starbucks has it allll dialed in; who their market is, when and where to launch limited products yearly, how to build excitement and loyalty and so much more.

So, listen-up Ladies → Real Estate is no different!!!

Get creative, plan ahead, create an experience for people in your niche throughout the year. 

Here’s the ‘Real Estate Latte’ recipe:

Your ICA (ideal client avatar) + Niche you serve (i.e. Divorce, First-time buyers, Luxury etc.) +
creating promotions and events around the things/topics that your niche peeps love, care about and enjoy the most.

For example, say your niche is teachers, maybe you organize a local fundraising event in May or June to collect school supplies for the next school year…just one possibility of many.

PLUS, on the topic of Lattes → I’m also sharing my personal secret sauce on today’s that helped me build a $56 million Real Estate business. It’s the 3 C’s and you’re going to have to listen to today’s episode to find out what they are, how they work and why they work to build relationships and expand your brand.

Finally, you don’t want to miss me playing a little snippet from an IG Reel I’m OBSESSED with about the arrival of Pumpkin Spice lattes by the The Holderness Family, OMG so good!

Enjoy and let me know what you think in the reviews:

~ Joanne
P.S.  Text the word "Nichequiz" to 678-968-7740. In 2 mins u'll have your niche.

Ready for more bestie goodness?  Small group Mastermind for women in the Real Estate Eco-system, Chic Cliques has opened it's doors for the Fall Session (October). I've got a seat reserved for YOU.  Head on over to check it out here

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Remember back in Episode 56 when I brought up Divorce as a niche and you thought to yourself "Nobody actually does that!"  (don't deny it...you totally did!)  Well To conclude this niche series I brought in a special Realtor friend, Liz Brown to share how she works in the Divorce Niche.

Liz is an active member in the Real Boss Women community, and loves to give back and mentor others.  She's an award-winning and top-producing real estate expert specializing in personalized, boutique service across the Triangle.  As the owner and broker in charge, her ambition is to create and cultivate relationships and partnerships with clients that stand the test of time. Whether it is your real estate needs, a restaurant recommendation, or professional advice, Liz is here to assist you as a long-term resource.

I loved it when she said one of the main things to remember is that your clients are emotionally charged, and it's a situation where you have to be the thermostat, not the thermometer.  It's up to you to set the temp of the process, and keep it nice and cool. 

Here's a sneak peak into the episode:
2:07 Meet Liz Brown

5:31 Liz shares advice on working in the Divorce Niche of Real Estate

9:19 Setting boundaries and why that's critical

11:12 Liz's checklist for listing Divorce Homes

14:04 Joanne remembers a client story concerning coming off title, but not the mortgage

16:42 How Liz ended up in this niche

18:34 Look at the lead generation aspect of the Divorce Niche, as well as other niches

28:30 Best advice Liz can Offer

Ready to take the NicheQuiz and see where you may be a fit?   Text the word "Nichequiz" to 678-968-7740 and grab your results.  Then hop into Joanne's IG DMs and tell her what you discovered!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

I'm finishing up my series on selecting a niche for your Real Estate Career, and today it's all about the lifestyle niche.  We started back in EP 55 chatting about great niches for new agents, and then moved to EP 56 that's more for the trendy, experienced agent and now I'll hop into a niche that you boojee go-getters will adore.  

I call it the lifestyle niche and define it in 2 ways:

1. The lifestyle of what's around me
2. The lifestyle of WHO do I want around me

In this episode I help you uncover the fun ways you can look at where you live and develop your niche around areas that not be available everywhere else in the country. 

And then I'll show you some examples of the totally unexpected niche a few of my students curated for themselves just based off of what they are passionate about in everyday life.

Finally I'll end the episode by handing you the blueprint of questions I always ask when considering how to move forward in a niche strategy.  This is a small but mighty packed episode and I promise you'll want to jump back to episode 55 and start the entire series over again when you finish.  You may find that you listen to it with a totally different mindset this time around!

And if you've been hiding under a rock for a few weeks and haven't taken the quiz yet to start uncovering the right niche for you then honey.  It's time.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

If you've ever met me in person, you quickly realize that I'm not a high "I" on the DISC profile.  In fact, most of the time my high "D" enters the room well before I do.  Perhaps that's the reason I excelled in a niche that I'm not even a part of.  Happily married for almost 20 years here, but boy could my team and I work the Divorce field like true champs.  

The key to this niche is remembering that neutrality isn't just for Switzerland.  It's for agents who work with divorcing clients.  That, and maintaining a cool and level head while things get crazy and clients get a little wack-a-doodle in their thinking.  

This niche tends to lean toward the more experience agents, or like I was...the team agents.  So if you're a newer agent you may want to go back to episode 55 where I dive into the New Home Buyer and Mom Of Toddler niche. 

If you want a shortcut to your niche then these are the next steps:

1-TEXT the word 'NicheQuiz' to 678-968-7740. 

2-RIGHT NOW - hit the subscribe button on your podcast player so that when next week's episode drops you’ll have it loaded up and ready to go.  On Tuesday I’m diving into a few other niches I love in Real Estate and think you will too.

 

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It's time to Niche, B**ch!  (Noooow say that in a Brittney Spears voice and laugh out loud with me)

All joking aside, this week I'm kicking off a 6-part series on all things Real Estate Niches: What are they are, how to choose yours, what to do with them once you do and much more.  Today is Part1 focusing on first time homebuyers and mom's of toddlers niches.

If I'm being totes honest, this series is going to be super fun for me, even more than the referral series I just wrapped up in July (if you haven't already check those episodes out here)

Why? Well, one of my favorite things to do in business is to really solidify a brand so that when I market and work with it, I’m the expert (YOU will be the expert after this series).  If you’re a Realtor I can guarantee you’re asking yourself right now “why would I niche?  I want to work with ALL buyers and sellers!” Am I right? 

So grab a glass of prosecco 🍾 with me and let’s dive into a series I’ve created just for you and it’s all about niches.  Today’s episode in particular I’m getting candid on 2 of the best ones for new agents and high “I” on the DISC profile = those First Time Homebuyers, and moms of young toddlers

And, TRUST me please; by niching down in Real Estate you become less of a Jacqueline of all trades, master of none, but instead, you'll make yourself a true SME (subject matter expert) in your chosen niche. PLUS, the more you work in a niche the better you become at honing all the various aspects of your business that you’ll need.  Your knowledge gets better, your social media becomes targeted, your referral systems are refined, and heck even your contract to close process becomes buttoned up. 

If I'm speaking your language BUT you're still not sure what niche would best fit YOUR personality type as a Realtor -- well you're in luck. I created a niche type quiz specifically for Real Estate agents (aka YOU). It will discover your type, give recommendations  on  who to work with, AND it curates a list of podcast episodes you need to dive into to get in the right mindset to go forth and make your niche happen with ease and efficiency.

So, if you want a shortcut to your niche then these are the next steps:

1-TEXT the word 'NicheQuiz' to 678-968-7740. 

2-RIGHT NOW - hit the subscribe button on your podcast player so that when Thursday’s episode drops you’ll have it loaded up and ready to go.  On Thursday I’m diving into a few other niches I love in Real Estate and think you will too. 

3-Please consider leaving a review to help other women find my content here. If you tag me on IG @realbosswomen with a screenshot of your review  then you'll be entered into a monthly contest for a $25 Amazon gift card. 

Until part 2 of the series, cheers for now,

~Joanne

P.S. If you want to dive deeper than just niches, TEXT "realbosswomen" to 687-968-7740

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com