R_C_Squared

How do you personalize marketing messages to make an impact? What can you learn about the future of events by hosting small gatherings in 2020?

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Apple or Spotify or Amazon

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How can NFPs drive fundraising without live events? Can you have the same success in a digital first world? 

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Apple or Spotify or Amazon

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How do we best connect with our community beyond key pillar events throughout the year? Why are those who are innovative and first to act today, most likely to succeed?

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@1:03 - Passions surrounding the creative & events industry

@5:30 - What is Hybrid, and how can our industry develop

@7:30 - Your community is your content

@11:40 - What are you seeing as a differentiating factor across the industry

@14:15 - Where would you invest in the space today

@16:00 - Final 4

How do you create a sustainable business model in a virtual and hybrid events world?

Apple or Spotify or Amazon

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@4:15 - How are certain organizations in the creative industry separating themselves from the pack today

@10:04 - How are you engaging your audience

@15:20 - Thoughts on 'the napster moment'

@22:00 Virtual Events Directory 

@27:50 Final 4

Which KPIs matter the most?

This Week, I am so excited to be joined by Marketing and Anylitics Guru, Johan Abadie. Johan shares his insights on why marketing metrics should be directly tied to revenue, as well as way to hyper personalize messaging and avoid siloed teams.

Apple or Spotify or Amazon

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

@1:50 - How the human element of sales, only a small portion of the entire cycle

@4:30How to avoid siloed teams

@6:20 How to efficiently hyper personalize messaging

@9:30 How to track the customer journey from the very first click

@13:00 Modern day SEO

@15:30 At the end of the day, what really maters in marketing

Sponsorships: on for t

How do you optimize ROI when attending a trade event or conference? Why is this more challenging at Virtual Events, and how do we put in the necessary effort to be successful.

Apple or Spotify or Amazon

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@5:40 - Transitioning to virtual & importance of content delivery

@7:05 - What is missing today in virtual

@1207 - Common mistakes when exhibiting

@1600 - Influencer based exhibiting at virtual events (QVC/Twitch)

@22:00 - How to get ROI from an exhibit from all stages of the funnel

@2630: Final 4

How do you drive sponsor and exhibitor engagement online? Can you build a business model for virtual only events?

This week I am so excited to be joined by Gordon Stake, Managing Partner @ Event Marketing Partners. Gordon shares his insights from first hand managing key virtual experiences, and shares his thoughts on how our industry will evolve as a whole.

Apple or Spotify or Amazon

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

@4:00 Taking a More Strategic Approach to Virtual Experiences

@7:30 - How to Enhance Exhibitor Reactions & New Ideas to Test

@12:30 - Media Company Investment to the Space

@15:10 - How will the Industry Evolve

@16:50 - Is Content King

@20:30 - How to Build a Business Model for Virtual

@22:00 Hyper Targeting Audiences

@25:00 - Final 4

How do you use empathy as a leader to become more inclusive? What can you do to amplify your voice? 

This week I am so excited to be joined by Courtney Stanley, Keynote Speaker, Event Emcee, & Career Coach @ CS Consulting. Courtney share her insights, and personal experiences on ways to amplify your voice (even in a digital first world) as well as key strategies for successful team building and development within the experiential and events industry. 

Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry.

Apple or Spotify or Amazon

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

@4:20 How do you build the most effective team

@9:30 -How do you have your voice heard

@15:30 - Why is it important to avoid homogenous groups 

@18:30 - Ways to use empathy as a leader to be inclusive

@20:40 - Dare to Interrupt Podcast & Keynote Ppeaking

@23:15 - Final 4

How does PR play a role in Experiential Marketing? What strategies can you use to best utilize data to drive your marketing efforts?

Apple or Spotify or Amazon

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@2:00 -tTp trends in the media markets and social marketing

@3:00 -Finding your target market & utilizing the tools available

@5:00 Hyper targeting audiences & GBAC

@6:40 -Utilizing data to drive marketing

@11:40 -Final 4

What do early stage entrepreneurs look for at trade events? Why is goal setting so important from an exhibitor or attendee level to find success at ritual events?

This week, I am so excited to be joined by serial entrepreneur, and the host of Starting to Know Business Ishu Singh! In this episode Ishu shares his experience attending virtual events, how he as an exhibitor approaches trade events, and some strategies he felt were important for organizers to drive engagement. In addition, please be sure to check out his personal website and check out the starting to know business podcast especially if you are an entrepreneur! https://www.ishusingh.com

Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry.

Apple or Spotify or Amazon

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

@1:00 Intro Starting to know Business and R_C_Squared

@2:00 innovations within B2B trade events

@3:30 - Collision conference, and holding attention

@6:15 - What stage do App/Software organizations become involved with trade/conferences

@10:30 - Economics of in-person vs. virtual from the exhibitor side

@14:30 - Goal setting, and why does an entrepreneur go to trade events

@1830 - Experiences attending virtual & where do you find value

@24:00 - going the extra mile in virtual to find success