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R_C_Squared episodes
- Ep.11-Enhancing the Customer Journey ft. Marie-Claire Caldwell, Head of Sales and Marketing @ ICC Belfast
Scientifically, what matters most when enhancing the customer journey? Why are emotional connections so important to experiential marketing?
This week we are joined by, Marie-Claire Caldwell, Head of Sales and Marketing @ ICC Belfast and PCMA 20 in their 20s. In our discussion Marie-Claire, shares how she approaches the customer journey to assure customer satisfaction and how ICC belfast approached a complete re-branding of their venue from entertainment to B2B conferencing.Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected]Twitter: https://twitter.com/R_C_Squared
21 min - Ep. 10 - Becoming an Expert & Networking ft. Meagan Prescott, Asst. VP of Conferences and Events @ SIFMA
Do you want to be in the room where it happens? Interested in how to get your voice heard at any stage of your career?
This week we are joined by Meagan Prescott, Assistant VP of Conferences and Events at SIFMA, (2x) Board of Directors Elect and PCMA 20 in their 20s. In our discussion Meagan shares her thoughts on advocating for yourself, how she helped SIFMA pivot during COVID-19 and how networking plays a crucial role in the experiential marketing world.Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected]Twitter: https://twitter.com/R_C_Squared
21 min - Ep. 9 - The Future of Event Data & Metrics ft. Richard Carreon, Director of Marketing @ Refersion
How do you create a seamless digital customer journey for an event? What opportunities and stories can you derive from the additional data captured at Virtual Events?
This week we are joined by Richard Carreon, Director of Marketing at Refersion, the affiliate marketing SaaS platform. In our discussion Richard shares his thoughts on new tactics of data capture to ensure the customer journey is as seamless as possible, and ways to look at the insights from your event to better connect your audience and build a community.For anyone who is interested in how affiliate marketing could assist their strategy, please check out Refersion.Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected]Twitter: https://twitter.com/R_C_Squared
32 min - Episode 8 - VR Learning & Environments ft. Sophie Thompson I Founder and COO of VirtualSpeech
How would someone develop or improve soft skills especially during a time of quarantine? Can you utilize metrics to measure audience attention & the up-skilling of an individual in a virtual setting? This week I am very excited to be joined by Sophie Thompson, Founder and COO of VirtualSpeech. In our discussion Sophie shares her thoughts on VR learning, why soft skills and the human touch are so crucial, along with touching on where she things the market will continue to develop.
For anyone who is interested in checking out the platform: VirtualSpeech
Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected]Twitter: https://twitter.com/R_C_Squared
16 min - Episode 7 - Ondemand: A Discussion on Virtual Formats & the Sales Cycle - ft. Kyle Smith I Partner, The Bridge Group
Why should I put on a webinar? What does sales hiring look like coming out of a pandemic? This week we are very excited to be joined by Kyle Smith, Partner, at The Bridge Group. In our discussion Kyle shares his thoughts on simple ways to improve one of the most common mediums of virtual content, and provides insights on some of the strategies he is working on with clients,
Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected]
Twitter: https://twitter.com/R_C_Squared
Youtube: https://youtu.be/BbzG8anan1A
20 min - Episode 6 - COVID-19 & virtual communities - Ft. Patrick Doherty a lead moderator of r/Coronavirus Reddit Page
This week we are very excited to be joined by Patrick Doherty former Laboratory Biologist with a focus on infectious diseases, and currently one of five lead moderators for the r/Coronavirus Reddit page. This page is a community of over 2.1 million subscribers, and he oversees a team of 60 moderators to serve his audience. During the discussion, we touch on recent trends/information on the pandemic, along with discussing insights to scale an online community from 40K to 2.1M in only a few months.
For those interested in checking out the page, please visit: https://www.reddit.com/r/Coronavirus/Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected]
Twitter: https://twitter.com/R_C_Squared
Youtube: https://youtu.be/BbzG8anan1A
18 min - Episode 5 - Ad Attribution + Key Metrics
This week, we explore some of the key elements of digital marketing, and how we can best utilize their successes as the lines continue to blur with the development of virtual events. In addition, we will touch on key customer forward metrics, you should start tracking today.
Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected]Twitter: https://twitter.com/R_C_Squared
Youtube: https://youtu.be/BbzG8anan1A
10 min - Episode 4 - Virtual Event Exploration - Ft. Laura Roha, Manager, Education Services @ American Advertising Federation
This week we are very excited to be joined by Laura Roha the Manger of Education Services at the American Advertising Federation to share her insights pivoting AAF's ADMERICA event into a virtual format. In addition, she will share the experience of organizing one of their key events the National Student Advertising Competition, virtually plus some benefits they have seen regarding audience and sponsors around the competition.
For those interested in the ADMERICA Adjusted event, the National Student Advertising Completion, and to watch the winners announcement on June 8th at 12pm EST, please be sure to visit: https://www.aaf.org/americaHave an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected]Twitter: https://twitter.com/R_C_Squared
Youtube: https://youtu.be/BbzG8anan1A
13 min - R_C_Squared - Week 3 - Monetizing Virtual Events
A look into frameworks, and models for the monetization of virtual events!
Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please reach out at: [email protected]Twitter: https://twitter.com/R_C_SquaredSpotify: https://open.spotify.com/show/02bF23EgqgGR9FFvkJfDOy?si=CaMwFHeYTeWArqA_kUJbsw9 min - R_C_Squared - Week 2 - Implementing a Shadow Board
A look into what organizations are doing today to drive long term success.
Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please send to: [email protected]Twitter: https://twitter.com/R_C_SquaredYoutube: https://youtu.be/BbzG8anan1A9 min
About R_C_Squared
From the publisher's feed
R_C_Squared also known as Random Categories with Robert Chain is an audience driven podcast focused on experiential marketing, live events, and lifestyle elements.