R_C_Squared

How do you assess progress without a defined finish line? What can you do to help your messaging stand out?

This week, I am so excited to be joined by an industry colleague Josh Faris. Like myself, Josh is currently on furlough due to the challenges of the COVID-19 global pandemic, but most recently was the Regional Director of Operations & Senior Operations Manager at GES - Global Experience Specialists. Josh shares his approach to developing a personal brand, and putting in the necessary sweat equity required to have your messaging stand out.

Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry.

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**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

@5:50 - Developing a personal brand & finding that finish line.

@14:10 creating an audience, and how to be successful

@18:30 - Final 4

How do you scale your team to drive success? Why is it important to avoid homogenous groups when it comes to decision making? 

This week we are so excited to be joined by Ashanti Bentil-Dhue, Founder of Diversity Ally, and Managing Director of Event Mind. During our conversation Ashanti shares her framework to help organizations drive diversity as a way to improve overall industry health, and key considerations when targeting international attendees. Did I mention that Love Island is referenced?!?!?! Trust me, a must listen!

Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry.

Apple or Spotify or Amazon

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

@3:30 - Leveraging diversity for Industry health, and survival, and growth

@6:00 - Going beyond ways to evolve, but why does collaboration matter 

@8:30 - Connecting with new audiences in an authentic matter virtually

@12:45 Hyper curation & marketing hybrid events industry strategies

@1545 Love island?!?!

@19:30 Diversity Ally

@20:15 final 4

How do you stand out today amongst all of the content becoming available? Why is consistent messaging across an organization, and having a single source of truth so important?

This week we are joined by Heather Physioc, Group Connections Director, Discoverability, at VMLY&R, Marketing Guru and prominent keynote speaker.  Heather shares her framework (The 4 Ds - Discover, Differentiate, Demonstrate, and Defend) to help find your competitive advantage, and optimize its value. In addition, she touches on strategies to manage a global remote workforce, which are very timely!  

Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry.

Apple or Spotify or Amazon

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

@2:30 - Needing to bring live stage presence to a digital screen

@4:45 - How to find your competitive advantage & stand out in the sheer amount of content our audiences have at their fingertips. (4 Ds - Discover, Differentiate, Demonstrate, Defend

@9:00 - Porters 5 forces & how to actually implement a strategy through beta testing

@12:30 - How to assure consistent messaging across an organization

@14:00 - Managing remotely - and the importance of a single source of truth 

@16:45 - How can a central source of truth be used to develop efficiency

@18:30 - Where to invest your money, and focus on digital experience.

@22:25 Final 4

How do you marry the world of high art, with individual brands to better connect with targeted audiences? Why is immersive arguably more important during virtual engagements to drive attendee satisfaction?

This week we are joined by Mason Rothschild, CEO and Founder of Discordian Design, touring artist, and all around creative genius. Mason Shares how he approaches creating truly immersive experiences, and why you should focus so much on authenticity. 

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

Please be sure to subscribe & leave a rating to stay up to date with the top minds in the experiential event industry.

Apple or Spotify or Amazon

@2:55 - Immersive experiences & the customer journey

@5:00 - how to find the best sponsor for your experience

@8:00 - COVID-19 Hits - what now?

@10:30 - Storytelling, and brand authenticity

@13:40 - Driving business during COVID & refocus intentions

@17:15 - Developing an artistic structure within brand

@21:00 - creating safe immersive experiences

@23:30 - Final 4

How are other regions of the world approaching virtual experiences and engagements? What is V-Commerce, and how has it worked to drive buyer seller relationships in a virtual medium.

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

@1:00 - Influence Based Virtual Engagements (V-Commerce)

@4:30 - Live Streamed Engagements

@11:00 - When we see Tech/Media enter the space, what should we take note and adopt?

@16:30 - Results of Influencer based live streaming solutions, and where it can grow

@18:00 - How this could work in a Hybrid environment

@19:45 - Media Investments into Event Space? How investment in our space may become a trend?

@25:00 - Final 4

How do you expand your reach to new target markets? What are those crucial key steps required to help assure success, and set goals/expectations?

3:07 - How do you service new customers

4:45 - Technical discussion + learning process to target corporate clients

6:15 - How to efficiently assess a new market segment

10:05 Building credibility among new communities

13:05- Finding the best solution for the client first

14:45 - Importance behind selecting new ICPs beyond global trends

18:20 - Stockholm's COVID-19 Plan

20:50 - Final 4 questions

How do you recover from lost revenue, and lean on your audience to self assess and better serve them to accelerate through recovery?  Why is it so important to find new ways to connect audiences?

3:42 - Finding new ways to connect audiences

6:45 - Facilitation pillars, and tectonic shifts of today

13:45 - how to use Virtual to your advantage

16:45 - Using this time to self-assess, and accelerate through recovery

To celebrate this launch of our website www.robert-chain.com, we wanted to share an episode highlighting the best insights from our top 5 episodes (in no order!) from the first quarter. Please be sure to take a listen as a preview to the level of insights you will gain by joining the community, and if you enjoy the podcast, please be sure to subscribe & rate on Apple podcasts.

I would like to thank these guests for providing thought provoking content, which have brought new perspectives on our industry work

@1:00 – Richard Carreon, Director of Marketing at Refersion, Talks on Enhancing the customer journey & new KPIs in virtual

@7:32- Marie Claire-Caldwell, Head of Sales and Marketing at ICC Belfast, Talks why emotional connections are scientifically the most important

@12:28 Kyle Smith, Partner at the Bridge group, Shares insights to optimize a sales team, and discusses working remote through the recovery

@18:12 Laura Roha, Manager Education Services, provides insights on why transparency is key when having to make challenging decisions.

@22:42 Megan Prescott, VP of Conferences and Events @ SIFMA, discusses why advocating for yourself is crucial in experiential marketing.

Thank you all for the incredible support, and looking forward to seeing where you all can take this.

How do you engage one of the most important communities; front line medical workers during COVID-19? Why should you look at additional marketing channels to reach your audience?

**Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

Please be sure to subscribe to stay up to date with the top minds in the experiential event industry. 

Twitter: https://twitter.com/R_C_Squared

@2:50 - ATS services front line workers fighting COVID-19, how are you connecting & distributing to this audience?

@4:30 - Audience engagement enhancement

@6:40 - Using new marketing mediums to develop thought leadership.

@9:20 - Connecting with Sponsors/Partners

@13:15 - KPIs & Metrics

@17:30 - Innovation & Testing with your events

@19:30 - What content are you consuming today & how are you staying up to date on industry trends.

@21:20 - Final 4

How do you better engage audiences virtually? Why does personalizing the experience matter so much in virtual events? How do you guarantee return attendees?

Please be sure to subscribe to stay up to date with the top minds in the experiential event industry. Interested in continuing the conversation, or would be interested in being featured? Please do not hesitate to reach out to: [email protected]

Twitter: https://twitter.com/R_C_Squared