How do you PR a pivot and change the mood music as a politician? David Yelland and Simon Lewis take a look at the language Rachel Reeves is deploying as she tries to go for growth and what might lie behind the timing of AstraZeneca scrapping its UK vaccine plant.Also, the split that divides the world's PR elite - the political and business world is having to decide whether to follow Donald Trump's language or resist it, kowtow or fight. How do we all talk to America now?And a PR take on the publicity for Bill Gates' new memoir.Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

How do you PR a pivot and change the mood music as a politician? David Yelland and Simon Lewis take a look at the language Rachel Reeves is deploying as she tries to go for growth and what might lie behind the timing of AstraZeneca scrapping its UK vaccine plant. Also, the split that divides the world's PR elite - the political and business world is having to decide whether to follow Donald Trump's language or resist it, kowtow or fight. How do we all talk to America now? And a PR take on the publicity for Bill Gates' new memoir. Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

Rachel Reeves’ PR pivot, how to talk to Trump and Bill Gates’ memoir

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.

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Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.

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Rachel Reeves’ PR pivot, how to talk to Trump and Bill Gates’ memoir

Rachel Reeves’ PR pivot, how to talk to Trump and Bill Gates’ memoir

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