WT 360: The market from all angles

Raft's big decision and vision for the digital battlefield


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Raft's first six years of being in business are a lot like what many startups encounter, in that much of the growth has been bootstrapped and in very select corners of the market landscape it works in.

Now Raft is in a place where Shubhi Mishra, who started the software engineering company in 2018, believes there is much more greenfield in front of it. That led her to start looking for an investor in the company.

In this episode, Mishra tells our Ross Wilkers all about how she went against the advice of many other founders that told her to not go down that path and why she chose Washington Harbour Partners to back this phase of Raft's strategy.

Also on their agenda: the so-called "digital battlefield" concept and a significant paradigm shift Mishra wants to see in the prime-subcontractor relationship in the interest of advancing innovation.

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WT 360: The market from all anglesBy Nick Wakeman, Ross Wilkers

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