As professional fundraisers, we often find ourselves playing the role of the “proud beggar”, grateful for every donation we receive, no matter the size. While that is a worthy and admirable approach, it can do a disservice to our participants and to the missions we champion.

Our peer-to-peer participants aren’t just signing up to walk or ride or run - they are signing up to raise funds in support of a cause close to their hearts.  Our responsibility is to understand their goals, empower them with the effective strategies and inspiration to achieve them and challenge them to go even further.

In the Season 2 premiere, P2PPF’s Marcie Maxwell is joined by Jarrett Collins, CEO of the Pan-Mass Challenge(PMC).  Together, we’ll discuss how the PMC has grown its bike-a-thon over the past 45 years into a program that today raises more money for charity than any other single athletic fundraising event in the world.  Jarrett will share how his team fosters a true culture of philanthropy among its riders and how they continuously motivate them to achieve higher fundraising levels.

In this episode, we’ll also explore:

• How the PMC is leveraging a major fundraising milestone to drive support in 2024
• The average lifecycle of a PMC rider - and how they keep them coming back every year
• The power of recognition 

Mentioned Links

Pan-Mass Challenge

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