Many #salesenablement practitioners have lost a lot of credibility in recent years. Now is the time to rethink the role and purpose of sales enablement.

Leadership and Tier 1 sales managers need to shift their attitude towards sales enablement, coaching and rehearsal/simulations. Working harder whilst remaining dumb and doing the wrong things when on a call with a prospect simply isn't effective.

#AvnerBaruch discusses the importance of immersing sales enablement in some critical areas to deliver a series of multipliers:

• Skills

We explore what needs to happen in the #preonboarding, #onboarding, training and development phases. Avner gives examples of #salesbestpractices from the best sales teams in the world. In simulations and role plays, the salesperson MUST get to play both seller and buyer.

Avner shares 6 ways sales enablement needs to change.

You can contact Avner via linkedin.com/in/avner-baruch