The Business of Fitness

Raising Venture Capital + Launching in the Fit Tech Space as a Woman with Meridith Cass


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Meridith Cass,  Nix Biosensors founder and CEO

Nix is a startup company that is changing the way humans manage health by empowering consumers to access health information. Their first consumer product is a sweat patch that provides athletes with hydration data in real-time, helping them optimize safety and performance. Founder Meridith Cass is a graduate of Bryn Mawr College, where she received the Anna Pell Wheeler Prize in Mathematics, a Harvard Business School graduate, a Kauffman Fellow, and a Harvard Business School Blavatnik Fellow. Prior to starting Nix Biosensors, Cass worked with several Boston and New York based venture capital firms in the creation of seven life science and consumer portfolio companies, leveraging a venture creation model. She is a former collegiate basketball player-turned-runner and has run nine marathons including all of the World Majors. Cass is a staunch believer that truly disruptive innovation in healthcare will be driven by highly personalized data in the hands of the consumer, and that this model has the power to transform today’s sick-care system into a practice of proactive health care.

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