UCC Data is the backbone of Randall-Reilly's EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing?

In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject of driver lead quality vs. quantity, and discuss some common pitfalls trucking fleets make when they focus solely on a low CPL.

There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in your business and knowing when prospects are ready to buy is a key component to making sales.

Every dealership wants to be successful, and it is easy to think you are doing all you can to make that possible. But when it comes to your prospects, the territories you cover, your market in general, there are just too many unknowns. In this day and age, it is impossible to achieve as much success as possible in your market without the help of data.

The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different marketing tactics to attract buyers.

But what’s the most effective way to reach people? Is there a tool to get the most out your efforts and ensure the messaging is reaching the right people?

Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. But there are ways to find out more information and influence a potential customer's buyers journey. We'll be talking about one of those techniques today: mobile location targeting.

When it comes to truck driver recruiting, all trucking fleets have essentially the same goal: find, target, and hire the right truck drivers for their fleet. That’s where things get tricky. What can you do to make sure you’re not only targeting and reaching the quality drivers your fleet needs, but hiring them as well?

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) Google gives priority to and indexes the mobile version. It’s this change and what it means to marketers that we talk about in today’s video.

It can be difficult to convince a driver you are the right fleet for them. However, there is a way to persuade them that has proven to be successful for many fleets. Let your drivers do the talking.

What is the right number of driver recruiters? Is there such a thing? Fleets struggle everyday with this question. It may seem a little daunting, but making sure you have the proper number of recruiters for your operation to reach your goals is essential to your success.