Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it?

Most assume that December is a good time to pull back on their driver recruiting spend. So we decided to take a look at the numbers. And what we found may surprise you.

In order to reach more drivers in your truck driver recruiting strategy, you need to be sure you're efforts are available on mobile devices. You can't afford to ignore smartphones and mobile devices any longer. Not sure what we mean? Ikikima explains.

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But as you know, the process of reaching prospects does not stop with setting up great visuals and creating compelling and relevant content for your ads. So in part 2 let’s take a look behind the scenes at what it takes to reach prospects.

Many fleets, perhaps yours included, aren’t getting the conversions they expect out of their recruiting landing pages. They’re getting the traffic. Drivers are making it to the landing page, but for some reason they just aren’t taking the next step. What’s the problem?

In order to achieve success in your marketing strategy, your ad creative must stand out among thousands of other companies' ads. How exactly can you achieve this? Learn more from Kelley!

As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices, how to manage leads, and so on. You may not need to know how to empower your recruiting team or efficiently manage a large volume of leads because you may not have either. Let's talk about some effective recruiting tactics for small fleets.

With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like everyone else, they’re on Facebook.

The way people buy equipment has changed a lot over the years. The internet and smartphones—two of today’s biggest influencers on customer behavior—have made room for a different breed of buyers than the buyers of the past.

We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is the overall spend itself. Your recruiting budget.