Innovations in technology have allowed buyers more access to information than ever before. This access has fundamentally changed the way most customers approach buying heavy equipment. According to recent studies, 70% of a buyer’s purchasing decision is made before they ever speak to a dealer. That means you have to change what you’re doing to reach a prospective buyer in time to engage in a meaningful conversation.

The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the likes and dislikes of potential customers can help identify the most likely buyers to what you have to offer. Here’s how hypertargeting can take your digital marketing to the next level.

This year’s Great American Trucking Show has come and gone. One of the many featured events at this year’s show was the announcement of the 2019 Mike O’Connell Trucking’s Top Rookie Award.

Knowing what the current perception is among drivers and prospects, and being able to counter those opinions are a direct factor in how successful you will be filling open flatbed driver positions. Here are a few of the more common misconceptions about driving a flatbed truck and ways to not only counter the argument, but frame the so-called “downside” in a positive light.

Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed over or ignored. Put some bright beautiful images on that same page and you will find people spend more time there. Why? We love visuals. Use every tool you have to tell a better story with your marketing.

Our next installment will be available for viewing on Tuesday, August 27th and Thursday, August 29th. This time we deal with the actual sales side of used equipment. Join us as David Arsenault and Bryan Fanis sit down to discuss the topic – Dealerships’ Used Equipment Problem Part 2: Sales.

Fleets and recruiters across the country are constantly searching for new ways to attract and keep qualified drivers. One of the best ways to find out how to attract a new crop of drivers is to see what the current ones are saying about the state of things. After all, who would know better than the men and women already out on the road?

GATS presents a unique opportunity for trucking professionals of all kinds to come together and experience all things trucking. This year’s event boasts a variety of attractions, exhibits, and educational sessions designed to cater to all facets of the trucking industry.

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again.

When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and metrics, but it can be hard to determine which of these results truly indicate success. It leaves you wondering if your online driver advertising is up to par.