There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in your business and knowing when prospects are ready to buy is a key component to making sales.

Efficient recruiting starts with finding the right drivers for your fleet. The issue is that not enough fleets realize that having the right qualifications is not the only factor that defines ‘the right driver’. If you don’t factor in ‘right place’ and ‘right time’, the right driver can become unreachable.

There are a myriad of possible reasons a lead may not work out for you, but from all of our dealings with fleets over the years we’ve come up with a couple major reasons or roadblocks as to why your driver leads aren’t converting.

What are the metrics indicating about your performance? Hard to say if you don’t know what you are measuring. It helps to begin with the macro goals of your marketing.

It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work. And if you’re in the market for new drivers, which if you’re a fleet you are, January could be one of the best times for you hire drivers all year.

What’s the best way to make a sale? Identify those in the market who are ready to buy BEFORE your competition does. But how can you do that?

The journey toward reaching the overall goal of your company—revenue growth—isn’t as direct for marketers as it may be for other teams within the business, e.g. sales team. Your marketing goals can act as mile-markers along the way, but they need to be strong and effective to steer you in the right direction.

Don’t miss out on your chance to nominate your pick for trucking’s top rookie. All nominations must be submitted to Trucker’s News by 5pm E.T. on Friday June 28, 2019.

There are many factors that can end up influencing your driver recruiting. One of the most impactful factors is the driver recruiters themselves.

No matter what industry you may find yourself in, a common headache dealerships seem to share is having trouble moving used equipment. The longer a piece of equipment sits idle on your lot the more it will depreciate and end up costing you money. But if you are reading this you probably already know that. So, what can you do about it?