Effective salesmen are an important part of any business. If you have a product or merchandise you’re looking to move, you need someone with knowledge to get out there and keep potential customers engaged and interested. Set your team up for success and give them the tools they need to not only maintain but grow your business.

If you’re not already looking into tracking and remarketing to those who visit your site you absolutely should be. Start actively pursuing those who show interest in your product by visiting your sites. Stop missing out on sales and start converting your marketing spend into profits.

Programmatic opens up many possibilities and is changing marketing teams’ online approach. But now that we have an understanding (at least a very basic one) of programmatic let’s jump into why you’re here. Let’s take a look at three ways that programmatic marketing is changing the game.

There’s a common assumption that if you increase or decrease certain metrics (e.g. click through rate, cost per lead, conversation rate, etc.), it reduces the cost of hiring a driver. But is there any truth behind that assumption?

The team behind LeadConnect and all the various iterations of campaigns available have worked hard to figure out the best way to reach the right candidates for any given fleet.

People want stories. They love stories. They respond to stories. It’s essentially programmed into our DNA. So, what are you doing with your marketing? Are you telling effective stories or are you just bragging about how great you are?

Producing stand-out ad creative is the beginning of getting your prospects to interact with your ads. How you steward those interactions determines whether or not you’ll hit your marketing goals.

It is time to nominate your pick for the 2019 edition of The Mike O’Connell Trucking’s Top Rookie Award. The winner will receive $10,000 as well as other prizes. In addition, nine other finalists will receive $1,000 and prize packages.

Over the years, we’ve come to find that if your budget is falling short and you aren’t meeting your recruiting goals, it generally comes down to a few key issues. With that in mind, let’s talk about three ways to build a more efficient driver recruiting budget.

To reach your ideal prospect you have to be as targeted as possible with your marketing. Find the right people at the right time and stop wasting time and effort on those who you have little to no chance of converting.