There are always going to be some factors that cause drivers to jump ship that you simply can’t change. Higher sign-on bonuses or pay that you can’t match will likely always trump what you have to offer. But with the help of data you can try to increase your chances of landing drivers you can retain with effective targeting.

The job isn’t over when the equipment is sold, the task at hand simply changes. Now it’s time to stop focusing on the sell and begin looking at how you can follow-up with the customer in the future.

Marketing has always been difficult. Throwing online options like Search and AdWords into the mix only compounds the difficulties you face. Working with a certified Google Premier Partner like Randall-Reilly can give you peace of mind that your money and efforts are being well spent.

No matter what the future brings you can be ready. Stick to these basic unwavering core principles of marketing and you will always get the most out of your efforts.

Far too often, trucking fleets fall into the trap of focusing solely on metrics like cost-per-lead and cost-per-hire. While the costs of leads and hires is definitely a factor, you need to look at value and measure more than costs.

When a customer buys from you they’re buying into your business and putting their trust in you, not an equipment brand. Your dealership is your brand, not the equipment you sell.