By crafting entertaining and engaging stories you can begin to shift their perception of you or your product in a positive light.

The more you do to reduce the friction in your process the better off you will be. The most important thing you can do is streamline your process to eliminate roadblocks and increase your overall recruiting efficiency.

Beth Hyatt and Jill Odom received awards at this year'sTurf and Ornamental Communicators Association meeting.

In an effort to serve our audiences more effectively we have officially merged the Successful Dealer and Truck Parts & Service to form Trucks, Parts, Service, also known as TPS.

The best way to start improving your recruiting is by figuring out exactly what that path is for you. What method is it that produces the best results? In other words, what’s your recruiting win.

Freight factoring is a mutually beneficial arrangement for the factoring company and the trucking fleet itself. But if you’re in the business of factoring you are well aware of this and don’t really need me to tell you that. The real issue with freight factoring today is more so about how factoring companies are finding their business.

Sometimes it’s hard to really get in the head space of buyers. Especially when you’re talking about two separate groups like new equipment buyers vs. used equipment buyers. Taking the time to get to know what makes each option attractive and how your sales reps can use that moving forward could set you apart from the rest of the pack.

We live in such a technology-driven world that it’s impossible to run your business without it. What role should today's tech play in your driver recruiting strategy?

The idea that it is still possible to lose potential hires when so deep into the recruiting process can be daunting. But thankfully, there are ways to combat this issue and increase your chances of getting drivers to show up to your orientations.

It is crucial to reach first-time buyers at the right time…before they’ve made a firm decision. The digital marketing experts at Randall-Reilly can help you do just that. Working together you can craft and distribute effective marketing tools to the audience you’re after.