I start with a bit about Sales Funnels, but most of this episode focuses on the common (dishonest) strategy of "free" webinars that are actually bait-and-switch sales pitches that are carefully designed to move the unsuspecting participant through a series of emotions and understandings into the buying mode. 1/3rd build credibility with rags-to-riches storytelling and testimonials, 1/3rd myth busting to create "aha!" moments that sets up for the final third: the pressurized sale.

Yes, a bit of cussing is involved. I'm passionate about this stuff ;-)

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