December 09, 2024

Rapid Lead Activation: Learn How to Become an Expert Email Marketer with Csaba Borzasi | The Better Than Rich Show Ep. 192

50 minutes

Andrew Biggs sits down with Csaba Borzási to dig into the mechanics of email marketing and lead conversion. Csaba shares how he makes compelling lead magnets, building follow-up systems that convert, and shifting customer beliefs to drive sales. They discuss the psychology behind effective marketing, the importance of niching down, and how to connect with sophisticated buyers. Whether you're running ads or leaning on organic traffic, this conversation has a lot of strategies to help you activate your leads and grow your business.

Chapters

00:00:00 Breaking the Niche Barrier

00:00:30 Meet Csaba Borzási: The Conversion Maestro

00:01:18 Email Secrets

00:02:26 Email: The Science and Soul

00:04:34 Lead Magnets That ACTUALLY Work

00:06:33 Innovation in Market Sophistication

00:13:52 Rewriting Beliefs for Success

00:14:28 Follow-Up Goldmine

00:18:41 Campaign Hacks You’ll Use Today

00:25:29 YouTube Ads: Breaking the Camera Fear Cycle

00:26:58 Pinpointing Your Dream Clients

00:30:36 Timeless Marketing Wisdom

00:38:53 Nailing the Perfect Hook

00:45:02 The Rise of Copywriting Ninjas

00:45:49 Csaba’s Book Recommendations You Need

00:47:02 The Essence of a Rich Life

00:48:12 Wrapping Up with Action Steps

Connect with Csaba Borzási:

Csaba on LinkedIn

Game of Conversations

The Rapid Lead Activator

Book Recommendations:

Breakthrough Advertising by Eugene Schwartz

Great Leads by Michael Masterson and John Forde

The Adweek Copywriting Handbook by Joseph Sugarman

Connect with The Better Than Rich:

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