In a special episode of Rapid Response, we feature two fast-paced, lively conversations from Masters of Scale Summit in San Francisco. Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. Treseder shares her unvarnished read on Sydney Sweeney, Cracker Barrel, Taylor Swift, and more. In the second half of the episode, Flexport CEO Ryan Petersen assesses the five biggest myths around trade and tariffs today, advises about avoiding jail, and what he calls "dumb competition."

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When you inherit a business in crisis, what decisions can a leader make to steady the ship and drive a positive change? Recorded live at the Masters of Scale Summit in San Francisco, The Honest Company CEO Carla Vernón and National Women’s Soccer League Commissioner Jessica Berman join Bob Safian to riff on counterintuitive methods for gaining employee trust after public scandals and to share practical advice on reframing strategy. The pair also explores how to attract a broad customer base in an increasingly polarized culture — and where they find their best leadership inspiration, from the U.S. Constitution to children’s books.

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In these volatile times, how do we navigate the intersection between values and commerce? Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya join the New York Times’ David Gelles on stage at Masters of Scale Summit to reveal their different strategies for dealing with an activist White House, the pressure for what David calls "anticipatory compliance," and how they grow their businesses while also prioritizing causes like environmental conservation and immigration. The pair also share personal stories that mark key inflection points for their companies, and what most gives them hope for the future.

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AI is radically changing the future of the workplace — from redefining jobs to fueling the rise of so-called “work slop.” Live on stage at the Masters of Scale Summit in San Francisco, host Bob Safian is joined by Box CEO Aaron Levie, LinkedIn’s Chief Economic Opportunity Officer Aneesh Raman, and Meta’s Head of Business AI Clara Shih to share their insider perspectives on AI optimism, uncertainty, and navigating this unprecedented era. The panelists also take audience questions from an executive at IBM’s Institute for Business Value and the Chancellor of Vanderbilt University, and reveal the habits and leadership traits that will matter most in this daunting yet exciting transition.

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From attacks by President Trump to active lawsuits against Microsoft and OpenAI, The New York Times is engaged in a fierce fight to preserve the future of independent journalism. It also keeps building a multi-faceted, excellence-obsessed brand with more users for games, recipes and podcasts than ever before. President and CEO Meredith Kopit Levien joins Bob Safian live on stage at the Masters of Scale Summit in San Francisco to explore The Times business model, how news coverage relates to the organization's fast-growing lifestyle products, and the impact of AI as a threat and a tool.

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The Federal Reserve’s influence on the economy is immense, and often misunderstood. President of the San Francisco Fed Mary Daly joins Rapid Response to give us an exclusive, firsthand look into the central bank’s daily decision-making. She explains how the Fed’s policies, at the regional and national level, ripple through society. From housing prices to immigration’s impact on labor, Daly weighs the major factors shaping the US economy. As political and market pressures mount, Daly reflects on what it means to lead with discipline and data, and what every business leader can learn from the Fed’s balancing act.

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Amid dramatic disruption, what role should business play in building the future? Recorded live at the 2025 Masters of Scale Summit in San Francisco, Airbnb co-founder and CEO Brian Chesky shares his candid perspective on business, politics, creativity, and AI — taking listeners from Airbnb’s humble beginnings to bold plans for the company’s future. Through a designer’s lens, Chesky also reveals the single question leaders must ask themselves, and explores how best to make tricky decisions in a volatile climate. 

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On a recent episode of Reid Hoffman’s Possible podcast, he and Aria talk with comedian Stephen Colbert. They discuss how J.R.R. Tolkien helps The Late Show host make sense of AI, whether technology will ever be able to replicate the ‘micronutrients’ of human interaction, and more. 

You can find this episode and more on the Possible podcast feed: https://play.megaphone.fm/awr0uaskrl6m7mfdaaeb0w

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In this encore episode of Rapid Response, we chart OLIPOP’s surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.

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Headwinds across the business world challenge any leader striving to make an impact beyond shareholder value. Few know this struggle better than The B Team, born out of Sir Richard Branson’s drive to elevate the role and responsibility of business in society. CEO Leah Seligmann joins Rapid Response to share why some leaders are pulling back, where others are pressing forward, and which actions can have the greatest impact — from climate change to diversity. In this delicate moment for business, Seligmann explores the courage and agility required to navigate today’s volatility.

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