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Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the is... more
FAQs about Rattle & Pedal: B2B Marketing Podcast:How many episodes does Rattle & Pedal: B2B Marketing Podcast have?The podcast currently has 252 episodes available.
July 18, 2022Determining and Driving a Firm’s Core Value-A Turnaround Expert’s ViewJeff Hyland from turnaround expert, CR3, tells us how CR3 determines a firm’s core value and why inertia is the greatest threat to long-term value creation for both healthy and at-risk firms.The post Determining and Driving a Firm’s Core Value-A Turnaround Expert’s View appeared first on Rattle and Pedal....more30minPlay
July 11, 2022Creating and Realizing Value in the AEC IndustrySteve Gido from ROG Partners, a leading valuation firm, talks about macro and micro trends impacting the creation and realization of value in the AEC industry.The post Creating and Realizing Value in the AEC Industry appeared first on Rattle and Pedal....more32minPlay
June 24, 2022The Investor’s Perspective on Value with Tercera’s Michelle SwanMichelle Swan joins us to talk about the objective and subjective value drivers that her growth-equity firm, Tercera, uses to evaluate firms. We learn that value is often in the eye of the beholder.The post The Investor’s Perspective on Value with Tercera’s Michelle Swan appeared first on Rattle and Pedal....more32minPlay
June 17, 2022The Importance of Creating a Valuable FirmWe pivot to our new series, Creating a more valuable firm. In this episode, we talk about the definition of value and the value-creating levers leaders can pull to systematically enhance their firms.The post The Importance of Creating a Valuable Firm appeared first on Rattle and Pedal....more30minPlay
June 10, 2022Moving Beyond Just a List: Developing a Strategic Key Account ProgramBrian Caffarelli from Hewitt joins us again to share how to select key accounts, align your firm, and begin pursuing your ideal targets.The post Moving Beyond Just a List: Developing a Strategic Key Account Program appeared first on Rattle and Pedal....more34minPlay
May 27, 2022Is the Unified Commercial Engine Organizational Structure Right for Professional Services Firms?The Unified Commercial Engine used by Smart Technologies is an intuitive and innovative approach to organizing the sales and marketing function. We discuss the pros and cons of using it in professional services firms.The post Is the Unified Commercial Engine Organizational Structure Right for Professional Services Firms? appeared first on Rattle and Pedal....more28minPlay
May 20, 2022Moving from a Reactive to Proactive Sales StrategyWhether selling candy bars or complex B2B solutions, you need a sales plan. Jeff Bishop shares how to set your sales strategy in motion with actionable sales planning guidance.The post Moving from a Reactive to Proactive Sales Strategy appeared first on Rattle and Pedal....more37minPlay
May 12, 2022Blowing Up Sales and Marketing with the Unified Commercial EngineWhat would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of Smart Technologies did just that. And amazing things started to happen.The post Blowing Up Sales and Marketing with the Unified Commercial Engine appeared first on Rattle and Pedal....more40minPlay
April 29, 2022Applying Conversational Intelligence with Revenue.io CEO, Howard BrownConversational Intelligence is the “game tape” for high-performance salespeople. Learn from industry leader, Revenue.io’s CEO, Howard Brown how to apply this game-changing technology to your revenue generation efforts.The post Applying Conversational Intelligence with Revenue.io CEO, Howard Brown appeared first on Rattle and Pedal....more44minPlay
April 22, 2022Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2We discuss more tech roll-up chaos and answer the question, “Is Saletech the new Martech?”The post Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2 appeared first on Rattle and Pedal....more17minPlay
FAQs about Rattle & Pedal: B2B Marketing Podcast:How many episodes does Rattle & Pedal: B2B Marketing Podcast have?The podcast currently has 252 episodes available.