Barry and Mike pick up their discussion on Raymond Williams’ monograph, Television: Technology and Cultural From. In their previous episode they covered the idea that media technologies are answers to specific problems, rather than inventions looking for applications. 

In this episode they discuss how Williams’ ideas fit and clash with Marshal McLuhan’s ideas of media as being self-determining.  In short, they look at whether the tensions between Williams and McLuhan is a case of a terminological incompatibility, or whether the two philosophies of media technologies really do argue for different models and outcomes.