Reach Your Do Point®

In this friendly conversation with Roy Atkinson, Kirk Weisler shares insights on personal growth, the importance of community, and the impact of technology on our lives. He discusses his new project, Walkie-Talkie Socks™, which aims to inspire positivity and intention through mismatched socks. The discussion also touches on the significance of taking initiative, overcoming barriers, and the value of regular connections with others. Kirk emphasizes the need to embrace hard challenges for personal development and the influence of community support in achieving our goals.

In this episode of the Reach Your Do Point® podcast, host Roy Atkinson speaks with Tom Augenthaler of 551 Media, an expert in B2B influencer marketing. They discuss the evolution of influencer marketing, the differences between B2B and B2C influencers, and the current trends shaping the industry. Tom shares insights on how businesses can leverage influencers to enhance their brand messaging and engage their target audience effectively. The conversation also touches on the future of influencer marketing, including the rise of virtual influencers and the integration of AI in marketing strategies.(Apologies for some audio snags, including echo, in this episode.)

In this episode of the Reach Your Do Point® podcast, host Roy Atkinson interviews Rich Ackerman, a photographer and owner of Image with Vision, Inc. They discuss Rich's journey in photography, focusing on his work that captures the beauty of fragile ecosystems, particularly the Tongass Forest in Alaska and the dunes of Lake Michigan. Rich shares his philosophy of 'stirring stillness' through his art, the importance of environmental awareness, and the unique ecosystems he has documented. The conversation also touches on the significance of access to natural spaces and the artistic choice of black and white photography.

Rich's books: https://www.imagewithvision.com/books

In this episode of the Reach Your Do Point® podcast, Roy Atkinson speaks with Matt Beran, a product specialist at InvGate and the host of the Ticket Volume podcast, about his extensive experience in IT service management and the evolution of the industry. They discuss the formation of the Open Service Community, the importance of community in professional growth, and the changing role of IT in business. Matt shares insights on the integration of AI in ITSM, the significance of user involvement in service design, and the necessity of embracing discomfort for personal and professional development.

In fifth grade, Sheila wrote a story about a dog and read it to her class. People liked it and asked her to finish it. She wrote for her high school paper and won a couple of awards, and was selected as the representative from her school to enter a nationwide writing contest. She attended Boston University, where she wrote for the newspaper and worked at the alumni magazine. Sheila started out as a Journalism major but switched to Communication.

In this episode, Sheila talks about why public speaking matters, what her "Five P's"  of speaking are about, and why she thinks writing is important. 

https://www.sheilanazari.net/books

In this episode of the Reach Your Do Point® podcast, Roy Atkinson speaks with Kate Morgan, founder of Boston Human Capital Partners. They discuss the challenges of talent acquisition and HR, the importance of understanding company culture, and the role of the Entrepreneurs' Organization in supporting entrepreneurs. Kate shares insights from her upcoming book 'Custom Fit', which focuses on effective hiring strategies.. The conversation concludes with Kate's thoughts on growth strategies and the entrepreneurial mindset needed to navigate challenging market conditions.
Kate's book, "Custom Fit," is published by Forbes. Available for pre-order. Release date: July 29, 2025

ITIL® is a registered trademark of PeopleCert.

This episode of the Reach Your Do Point® podcast features Genefa Murphy, CMO of Udemy. We discuss the evolving landscape of learning and technology, Genefa's PhD in User Acceptance of Technology, the opportunities and challenges presented by AI in marketing, and the significant increase in interest in AI-related courses on Udemy. Genefa discusses Gen Z's interest in the need for critical thinking, and maintaining human connections in an increasingly AI-driven business world.

In this conversation, Roy Atkinson and Katrina Macdermid discuss the concept of HumanisingIT™, which integrates human-centered design principles into IT service management. Katrina shares her journey from traditional IT service management to embracing human-centered design, emphasizing the need for empathy and understanding in solving complex IT problems. They explore the challenges faced in IT service management, the importance of communication, and the necessity of recognizing assumptions in order to innovate effectively. The discussion highlights the need for frameworks that allow organizations to adapt and improve their processes while considering their unique cultures and structures.

In this episode, Roy Atkinson interviews Charles T. Betz, a composer, lyricist, and arranger with a rich background in music and a unique journey from IT to musical theater. They discuss Charlie's experiences in music education, his transition to IT, and his return to music through songwriting and composing musicals. Charlie shares insights into his creative process, collaborations, and upcoming projects, including a concert honoring the Mississippi River and a full-length musical in development.

In this episode of the Reach Your Do Point® podcast, Roy Atkinson speaks with N.J. Robinson of Hi-Tech Leadership, a US Air Force veteran and IT professional, about the essence of leadership, the transition from technical roles to leadership positions, and the importance of ethical practices in technology. N.J. emphasizes the need for strong leadership in the age of AI, the influence of military training on his leadership style, and the significance of building trust and celebrating successes within teams. The conversation highlights the impact of leadership on personal and professional development, as well as the importance of fostering a supportive environment for team members.