Your next great marketing idea could come from an unexpected place — possibly from a totally unrelated industry. 

That’s a powerful lesson Jonny Etherington, Vice President of Marketing and Communications at Care Advantage, has learned over the course of his career so far. It’s a mindset he’s applied in his role at Care Advantage, a trusted provider of in-home healthcare for 35 years. Jonny attributes the company’s longevity to its commitment to service and building a strong internal culture.

"I'm very motivated to work with good people and people that are engaged on a daily basis and challenge you on your ideas," Jonny tells host Dave Charest.

On this episode of Be a Marketer, Jonny and Dave explore the unique challenges of marketing in the healthcare industry. Discover how Jonny leverages various marketing channels, including Constant Contact’s email and SMS features to reach clients and caregivers.

Tune in to learn how Jonny stays ahead of marketing trends, the importance of showcasing real people in marketing efforts, and why you should never underestimate the power of keeping a simple pad of paper and a pencil nearby.

Additional Resources:

• Add the SMS Marketing Add-on to Your Constant Contact Email Plan
• Create a Custom Landing Page With Constant Contact
• Connect your Constant Contact account with Vimeo
• Automatically Generate a Marketing Campaign Based on Your Goals With Constant Contact’s Campaign Builder

Meet Today’s Guest: Jonny Etherington of Care Advantage Inc.

☕ What he does: Jonny is the VP of Marketing and Communications at Care Advantage, a home healthcare organization based in Richmond, Virginia. Originally from Scotland, Jonny has over 20 years of experience in marketing and brand development. He is passionate about using his skills to make a difference in the lives of others. 

💡 Key quote: “Take inspiration from different industries. Look outside your own industry and see how you can craft and culture messaging.”

👋 Where to find him: LinkedIn

👋 Where to find Care Advantage: Website | Instagram | Facebook | YouTube

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