At some point in our life, I think we’ve all asked ourselves the question, ‘What is my purpose?’.  This week Michelle talks with the incredible Elizabeth Rosenberg, who specializes in helping people to discover their purpose, actualize it, and live it every day.  Elizabeth not only shares with us her journey as a PR professional, personal branding expert and founder of her own business, but she also opens up about her recent public and professional “coming out” story as an intuitive medium and advanced Akashic Record reader.

In This Episode, Michelle Talks About

• How Elizabeth discovered her own life purpose
• What does helping someone find their purpose look like?
• Spiritual bias in corporate America

Links Mentioned

Elizabeth Rosenberg’s LinkedIn profile 

Elizabeth Rosenberg’s Twitter profile

The Good Advice Company

Close to the Bone by Jean Shinoda Bolen, M.D.

Unbroken: The Trauma Response Is Never Wrong by MaryCatherine McDonald

This week Michelle talks to the fierce and talented Andrea Dunlop.  Andrea shares her experience of working in the publishing world, her journey to becoming a successful author of multiple books, her true crime podcast, and the inspiration behind her newest novel, Women Are The Fiercest Creatures.  Andrea and Michelle discuss the future of publishing, fiction vs non-fiction, the tech world, motherhood and even a little Real Housewives. There’s so much to enjoy in this week’s episode and we can’t wait for you to hear it.

In This Episode, Michelle Talks About

• Andrea’s experience working in the publishing world while also working on her own writing
• The inspiration behind Andrea’s newest novel
• Andrea’s true crime podcast ‘Nobody Should Believe Me’

Links Mentioned

Andrea Dunlop's Website

Andrea Dunlop’s Instagram

Women are the fiercest creatures By Andrea Dunlop

Nobody Should Believe in Me Podcast 

Knopf Doubleday Publishing Group

Penguin Random House

Girl Friday Productions

Carly Watters Literary Agent

Zibby Books

Row House Publishing

St. Martin’s Press

Bravo

Bookshop.org

Munchausen Support

Have you ever thought about how your mindset works when it comes to money? Or what else is involved in your world and what can propel you forward? This week Michelle shares a very powerful conversation with Allyson Byrd about how she rediscovered her love of who she is, her love of people and her love of living her life the way she wants to live it.  Allyson now feels that she is filled with harmony, peace, and joy, and we can’t wait for you to hear her story.

In This Episode, Michelle Talks About

• Speaking up for what Allyson needs
• What Allyson is focusing on now
• The beauty of attracting people that delight

Links Mentioned

Allyson Byrd's YouTube Channel

Allyson Byrd's Instagram

Guided Success powered by Allyson Byrd

This week Michelle gives us a wonderful look inside the world of getting a book published.  That’s right! Michelle shares her super exciting announcement of being published and tells us all about her journey from the beginning to the final stages. She shares with us the whole process including deciding what her book will be about, the lengthy process of writing a book proposal and what happens with that proposal after it’s completed.   If you have ever thought about sharing your own story or expertise through writing, you won’t want to miss this episode!

In This Episode, Michelle Talks About

• Michelle's journey to become a published author
• What goes into a book proposal?
• What the book is about

Links Mentioned

McGraw Hill

Jennie Nash's Website

Author Accelerator

Gretel Hakanson's Website 

Jacklyn Flynn

Joelle Delbourgo Associates Literary Agency

Zibby Books

Have you ever listened to a podcast interview and thought to yourself how disengaged you feel from the speaker?  Did it feel like all they were interested in is your money and encouraging you to buy their product, service, or book? This week Michelle talks about how if all you want to get out of podcast interviews is an opportunity to sell, then they are not for you.   She shares real truths about how your priority needs to be your intention and your message, not your bottom line.

• Podcast interviews are not all about selling
• What is the reason behind why you want to sell?
• How you can sell on a podcast without selling on a podcast 

Legal Launch Lab 

Mount Hope by Kellie Wolf

Do you sometimes feel like you need to be everything to everyone all at once? Do you get distracted by the endless possibilities of things that you ‘should’ or ‘could’ be doing?  In this episode, Michelle talks about how this ‘Shiny Object Syndrome’ relates to your business and how it can prevent you from focusing on what is in front of you, ultimately taking you away from your true purpose.

• Honing in and focusing on what is in front of you 
• Looking for renewed purpose after a near death illness or experience  
• The effect shiny object syndrome can have on your body physically and mentally  

Close to the bone by Dr. Jean Shinoda Bole

This week Joann Zehenni shares her story about how she launched her own successful business at the incredible age of 17. Not only does her skincare line focus on helping people feel good in their skin every day, but the profits go towards research for lupus, which is a cause very close to her heart. Join us this week as Joann tells us all about how her business was born, what inspires her, and what she envisions for the future of her brand, Gemini Beauty.

• What inspired Joann to start her own business
• Joann's belief in Beauty for a cause
• How beauty is two-sided

Gemini Beauty Website

Gemini Beauty Instagram

Loyola Marymount University entrepreneurship program

JCPenney Website

Thirteen Lune Website

Thirteen Lune Instagram

Do you think you have what it takes to be a good podcast guest?  Do you know the types of traits that encompass being a good podcast guest?  In this episode, Michelle goes over the important traits that you need to have to be a great guest. She dives into how to share your story in a way that will captivate your audience, while remaining authentic to your personal truth.

• What goes into being a good podcast guest
• How to share your story and be a good storyteller
• The importance of being truthful and consistent

Prince Harry: The 60 Minutes Interview

Harry & Meghan Netflix Documentary 

It's a New Year with new resolutions and goals, but how about making 2023 your What If Year?  Zibby Books debut author, Alisha Fernandez Miranda joins me for a conversation all about her upcoming memoir, My What If Year. Alisha chronicles the four internships she took on right as the pandemic hit...from Broadway to the art world, to fitness and finally to an incredible inn in Scotland.

Alisha was the CEO of her own consulting firm that worked with philanthropic and social impact spaces, but as she saw 40 approaching, she was wondering if this was all she was destined to do...what if? What if she became an intern and worked in places she had no experience in? What if she started over? What if she made a change?

Michelle Talks About

• My What If Year by Alisha Fernandez Miranda
• Pivot And Change Don't Have To Be Immediate
• Trying New Things & Getting Out Of Your Comfort Zone
• Being Ok In Asking Questions & Not Knowing It All

Links Mentioned

Alisha Fernandez Miranda's Website

My What If Year by Alisha Fernandez Miranda

Quit Your Day Job Podcast

Zibby Books

Kinloch Lodge

As a publicist and THE Podcast Matchmaker™, Michelle works with clients who have an established online presence and those just starting out. She talks to prospective authors and entrepreneurs on a weekly basis who are wondering when the right time to start their PR strategy is. Michelle continues to see these top 3 mistakes being made and is sharing them with you today so that you don't make them!

Michelle Talks About

PR On A Budget

Mistake #1 - The Notion That PR & Podcast Interviews Are To Sell More

Mistake #2 - Not Repurposing Or Sharing Your Interviews

Mistake #3 - Waiting To Start Pitching Yourself

Links Mentioned

"PR on a Budget 101" via PRNews

Help A Reporter Out (HARO)

Qwoted