Read to Lead Podcast

Read to Lead Podcast

By Jeff BrownBusinessEducationArtsBooksSelf-ImprovementManagement
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Read to Lead Podcast episodes

  • Episode #178: How to Market Your Book with Joanna Penn
    The Creative Penn is a moniker I’d heard before. Until recently, however, I wasn’t familiar with the person behind that name.
    That person is Joanna Penn, author of a number of fiction books and a specialist in inspirational books for authors, including How to Make a Living with Your Writing, The Successful Author Mindset and Successful Self-Publishing.

    She’s also the author of a book covering a subject we’ve never really delved into before.
    It’s called How to Market a Book, now in its Third Edition.
    In this fine book, Joanna holds nothing back, sharing everything she knows about the process of effectively marketing your book. With her own books having appeared on a number of bestseller lists, including the New York Times and USA Today, you’d do well to pay attention to what she has to say.
    With Joanna’s help, you could soon find yourself not only writing and publishing a successful book, but being asked to appear on, well, the Read to Lead Podcast. 🙂
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Joanna and I discuss:

    * Getting into the proper mindset to effectively market your book…
    * The best time to begin the process
    * Joanna’s insights on sampling and pricing
    * …and plenty more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Joanna‘s Latest Book
    You can order How to Market a Book right now!
    Book Summary Anyone?

    Joanna in Action

    Books Joanna Recommends
    Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
    Unshakeable: Your Financial Freedom Playbook by Tony Robbins
    The White Cat and the Monk by Jo Ellen Bogart
    Check Out These Resources Mentioned
    The best place to find out more about Joanna is at her 
    40 min
  • During August, Try My Members-Only Book Club for Just $1
    My 16th wedding anniversary was last Friday and, apart from some nasty weather Friday afternoon, Annie and I had a wonderful weekend celebrating.
    So much so it’s put me in a generous mood. 🙂

    Yesterday wrapped up month six of Read to Lead University. In that time, members and I have read AND met live to discuss these books:

    * Reach by Andy Molinsky
    * Deep Work by Cal Newport
    * 12 Week Year by Brian Moran
    * Pivot by Jenny Blake
    * The Compelling Communicator by Tim Pollard
    * Start with Why by Simon Sinek

    Get this: Two of the above authors fielded questions about their books submitted by members! AND, two more authors actually joined us for our live book chat!
    This component has turned out to be one of our members’ favorite aspects of RTLU.
    Turns out that, in August, we’ll again be joined during our live book chat by the author herself.
    Subscribe: iTunes | Stitcher | RSS

    Her name is Liz Wiseman, and she’s the author of what is probably my favorite leadership book of the last 10 years, Multipliers: How the Best Leaders Make Everyone Smarter.
    Because these live chats are so impactful, I wanted to make it as simple as possible for you to experience it for yourself.
    So, I’m offering you the chance to try Read to Lead University during the month of August for just $1 (a whopping 96% off)!
    This means that:

    * You’ll get immediate access to our private Facebook group for ongoing discussion
    * You’ll receive (mid-month) a copy of our August, magazine-style book summary for Multipliers
    * You’ll receive a members-only invitation to August’s live, online book chat where you’ll have the chance to not only meet Liz, but pose your own questions to her about leadership, personal growth, and anything else
    * Attend our members-only “Guest Experts” webinar

    PLUS, you’ll get immediate access to the recordings of all six of our previous online book chats, all six of our previous book summaries, and a lot more!
    But wait! What if you spend 30 days checking things out and decide it’s not for you?
    No problem. If you’re not 100% thrilled with your experience, simply cancel your membership before the end of August. You’re only out a buck.
    My guess is though, you’ll end up having an experience much like these folks:
    If you want more meaning, more brain power and more fun in your professional development, you’ve just found it. – Sherri G.
    I’m very glad to be a part of the RTLU book club and highly recommend it to anyone who also loves leadership and reading and wants to connect with others who do as well. – Sovann P.
    Since joining, I have found the RtLU community to be welcoming and supportive. The group calls are fantastic, and I’ve already been able to ask questions of one of our authors! Read to Lead University has been a great investment in ME! – Sara H.
    3 min
  • Episode #177: How to Turn Fear into Health, Wealth and Happiness
    Recently, and out of the blue, I had a friend and former client introduce me via email to today’s guest.
    As I studied up on him, I decided to check out his book. The main title was, initially at least, lost on me. But when I read the subtitle, that’s when it all came together. I knew this was an author and book I needed to feature.

    Allow me then to introduce you to Akshay Nanavati, author of Fearvana: The Revolutionary Science of How to Turn Fear into Health, Wealth and Happiness. For a few weeks, the book is available at that link for free (you just pay shipping). Otherwise, you can grab it on Amazon.
    In the book, Akshay essentially asks, “What if you could turn your greatest fears and obstacles into your biggest advantages and opportunities?”
    With Akshay’s help, you’ll learn to turn traditionally negative emotions like fear, anxiety and guilt into health, wealth and happiness.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Akshay and I discuss:

    * The superpower we’re all born with and what it means
    * How to train yourself to mold your mindset
    * The myth of work/life balance
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Akshay‘s Latest Book
    You can pre-order Fearvana: The Revolutionary Science of How to Turn Fear into Health, Wealth and Happiness right now!
    Akshay in Action

    Books Akshay Recommends
    Buddha’s Brain: The Practical Neuroscience of Happiness, Love and Wisdom by Rick Hanson
    Peak: Secrets from the New Science of Expertise by Anders Ericsson
    When Bad Things Happen to Good People by Harold S. Kushner
    Check Out Akshay‘s Resources
    The best place to find out more about Akshay is at his website.
    Grab a copy of Akshay‘s book courtesy Amazon.
    Looking for a speaker?
    30 min
  • Episode #176: How to Find a Mentor and Why You’ll Benefit from Being One
    Today’s guest was first to appear on the show around three years ago. But then, she abruptly canceled.
    More on the details surrounding that story inside today’s episode. The woman I’m referring to is Claire Diaz-Ortiz, probably best known as one of the earliest employees at Twitter, as evidenced by her first-name-only Twitter handle (@claire).
    Her new book is one written with bestselling author Ken Blanchard (of One Minute Manager fame) and is called One Minute Mentoring: How to Find and Work with a Mentor – and While You’ll Benefit from Being One.

    While most people agree that having a mentor is a good thing, they don’t know how best to go about finding the right person. And even though there’s universal approval of the idea of being a mentor, most don’t think they have the time or the skills to be one.
    This is a business parable with the book’s concepts interwoven throughout the story.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Claire and I discuss:

    * Why everyone should have a mentor
    * The many benefits to being a mentor
    * How to effectively structure your mentor/mentee relationship
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Claire’s Latest Book
    You can order One Minute Mentoring: How to Find and Work with a Mentor – and While You’ll Benefit from Being One right now!
    Claire in Action

    Books Claire Recommends
    The Art of Asking: How I Learned to Stop Worrying and Let People Help by Amanda Palmer
    SuperBetter: The Power of Living Gamefully by Jane McGonigal
    Check Out Claire’s Resources
    The best place to find out more about Claire is at her website.
    Grab a copy of Claire’s book courtesy Amazon.
    34 min
  • Episode #175: The 4 Best Interviews from the First 4 Years
    After 175 episodes, it’s safe to say I have a few favorites that stand out. That said, it’s tough narrowing down such a list to just four interviews.
    Why four? Well, this weekend marks the 4th Anniversary of the Read to Lead Podcast. I’ve decided, therefore, to celebrate by picking my four favorite interviews during that time, one from each year.

    I hope you’ll enjoy this trip down memory lane.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    My four favorite interviews, one each from the first four years, include:

    * My chat with Simon Sinek in Episode #043
    * My hero, Seth Godin, who came to visit in Episode #066
    * Next is a guy who’s become a mentor and friend, Ray Edwards, from Episode $119
    * And, more recently, two-time guest Margie Warrell from Episode #168


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    The Best Interview from Each Year
    To hear any of these four interviews in their entirely, simply visit the original show notes page for each episode.
    ===>> Simon Sinek – EP #043
    Find out more about Simon at his website.
    ===>> Seth Godin – EP #066
    Seth blogs daily over here.
    ===>> Ray Edwards – EP #119
    Ray writes and podcasts at his personal website.
    ===>> Margie Warrell – EP #168
    You can find out more on Margie here.
    Click to Tweet
    To share about the Read to Lead Podcast on Twitter quickly and easily,
    39 min

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