Read to Lead Podcast

Read to Lead Podcast

By Jeff BrownBusinessEducationArtsBooksSelf-ImprovementManagement
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Read to Lead Podcast episodes

  • Episode #169: How the Best Leaders Make Everyone Smarter
    Only one guest has ever appeared on the show three times. Until today, that is. 
    Guest Jeff Goins can no longer claim sole possession of “most visits on the Read to Lead Podcast” as Liz Wiseman returns to talk about her first book Multipliers: How the Best Leaders Make Everyone Smarter. 

    It’s been revised an updated with a bunch of new content from Liz’s experiences and additional research over the years since first launching the book back in 2010.
    I consider Liz’s book (co-written with another popular Read to Lead guest Greg McKeown) to be one of my favorite leadership books ever.
    You’ll learn what a Multiplier-type leader looks like and, more importantly, how to become one if you’re not there already. Hint: most of us tend to overestimate our Multiplier skills.
    Liz is always an engaging guest, and this visit is no exception. To dig in, just click the “play” button below.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Liz and I discuss:

    * What to do when you work for the kind of boss Liz calls a Diminisher
    * How to prevent yourself from becoming an Accidental Diminisher
    * How to put into practice true Multiplier Leadership-type traits
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Liz in Action

    Books Liz Recommends
    To hear some of Liz’s recommended books, and to check out our previous conversations with her, be sure and check out Episode #030 (aka Multipliers, Part I) and Episode #062 (Rookie Smarts).
    Check Out Liz’s Resources
    48 min
  • Episode #168: Tame Your Inner Critic and Conquer the Fears Holding You Back
    As a highly sought after keynote speaker, today’s guest is making an impact on people all around the world.
    I am delighted to welcome back to the show a returning guest. Her name is Margie Warrell. Margie first visited the show back in Episode #091 as we discussed her then new book Brave. 

    This time she’s here to talk about her new book Make Your Mark: A Guidebook for the Brave Hearted.
    The book is packed with practical advice, proven tools and (my favorite part) powerful questions. Reading it will give you the clarity, confidence and courage you need to enjoy what Margie calls soul-level success – in every area of life.
    To discover your life’s highest purpose, rewrite your story and reset your compass on the bravest path to your biggest life, join in our conversation. Just click the “play button below.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Margie and I discuss:

    * The importance of deciding how you’ll ultimately define success for yourself
    * Why she believes you should create a vision for your life that is beyond your current capacity to achieve it
    * The problem with staying where you’re most confident and familiar
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Margie in Action

    Books Margie Recommends
    Search Inside Yourself: The Unexpected Path to Achieving Success, Happiness (and World Peace) by Chade-Meng Tan
    Own It: The Power of Women at Work by Sally Krawcheck
    Check Out Margie’s Resources
    The best place to find out more about Margie is at her website.
    Grab a copy of Margie’s book courtesy Amazon.
    Looking for a speaker? Consider hiring Margie to speak at you...
    37 min
  • Episode #167: Why You Really SHOULD Sweat the Small Stuff
    When a New York Times bestselling author visits the podcast, I consider it a pretty big deal. When one agrees to do it a second time, I begin to wonder what’s wrong with them.
    I’m kidding of course. And, I’m delighted that, nearly four years later, New York Times bestselling author Andy Andrews is back for another visit.

    This time he’s here to talk about his new book The Little Things: Why You Really SHOULD Sweat the Small Stuff.
    Have you ever wondered why we spend so much time and energy thinking about the big challenges in our lives when all the evidence proves it’s actually the little things that change everything? As in…absolutely everything.
    Andy shows us how we can succeed by actually going against the modern adage, “don’t sweat the small stuff.” In fact, he says NOT sweating the small stuff is pretty unproductive.
    Click “play” below to dig in deeper.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Andy and I discuss:

    * Why he believes NOT sweating the small stuff is unproductive
    * The difference between PERCEPTION and PERSPECTIVE
    * The myths we associate with change and the ingredients necessary for true change to occur
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Andy in Action

    Books Andy Recommends
    I originally asked Andy this question when he first appeared back in episode #014. You can find his original book suggestions listed in this post.
    Andy’s Resources
    The best place to find out more about Andy is at his website.
    Grab a copy of Andy’s book courtesy Amazon.
    Be sure to heck out Andy’s podcast. It’s called In the Loop with Andy Andrews.
    Connect with Andy on Twitter and 
    34 min
  • Episode #166: How Companies Like Facebook, VMware and 5-hour Energy Dominate Markets
    When multiple people in my life, otherwise unrelated to one another, are recommending I read a particular book, I pay attention. I’m pretty smart that way.
    So, when I was unable to get away from one recent recommendation, I finally decided to give it a go. And I’m glad I did.  

    The book I’m talking about is called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by my guest Christopher Lochhead, along with Al Ramadan, Dave Peterson and Kevin Maney.
    They ask what do Facebook, Google, Salesforce.com, Uber, VMware, Netflix and a few others, have in common? Why do some start-ups last and build value while others flame out?
    They key, Christopher and his co-authors argue, has to do with creating, developing, and dominating new categories of products and services.
    In today’s episode, Christopher and I talk about how it’s done. Click “play” below for more.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Christopher and I discuss:

    * What it means to sell “different” versus sell “better”
    * The importance of understanding Category Design and the steps to take to identify it for your company
    * How not to let the grind of the day-to-day lull you into taking the easier route
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Books Christopher Recommends
    The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
    Ogilvy on Advertising by David Ogilvy
    The works of Jack Trout
    Christopher’s Resources
    The best place to find out more about Christopher is at his website.
    Grab a copy of Christopher’s book courtesy Amazon.
    Be sure to heck out Christopher’s podcast. It’s called Legends & Losers.
    Connect with Christopher on Twitter and LinkedIn.
    Click to Tweet
    To share about the Read to Lead Podcast on Twitter quickly and easily, just click the box below.
    47 min
  • #166: Learn to Create and Dominate Markets

    What do Facebook, Google, Salesforce.com, Uber, VMware, Netflix, IKEA, Birds Eye, 5-hour Energy, and Pixar have in common? The key has to do with creating, developing, and dominating new categories of products and services.

    47 min
  • Episode #165: Becoming a Pro at Live Video Streaming
    I can point to a couple of people who were super influential in my desire to launch this podcast. Today’s guest is one of those people. 
    Luria Petrucci was making a splash and breaking new ground when she launched her own video podcast called GeekBeat.tv over 11 years ago back in late 2005. 

    Not long after that, I would receive, as an anniversary gift, a video iPod from my awesome wife. So, what did I do? I went out and found some awesome podcasts to listen to, and in Luria’s case, watch.
    She was immediately engaging, and her episodes were infectious. As a self-professed early adopter, I so looked forward to what she had to say about the latest and greatest tech gadget.
    If you had told me back then that one day I would be interviewing her on my very own show, I wouldn’t have believed it. Yet, here we are.
    Because of the influence she’s had on me, and the wonderful work she’s doing helping to demystify live streaming video for the Average Joe like you and me, I decided to make, for the first time in the history of Read to Lead, an exception.
    Luria hasn’t (yet) written a book. That’s right. She’s not officially an author. However, when it comes to demonstrating out-of-the-box leadership, not to mention overcoming life’s obstacles and living life outside your comfort zone, there are very few better real-life examples I could choose to highlight.
    In short, she’s an inspiration. Click the play button below and let Luria inspire you.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Luria and I discuss:

    * How getting it wrong means you’re just one step closer to getting it right
    * Why being true to who you are is key to long term personal growth
    * Your simple next step to making live video work for you
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.


    Luria in Action

    Books Luria Recommends
    Essentialism: The Disciplined Pursuit of Less by Greg McKeown
    Profit First: Transform Your Business from Cash-Eating Monster to Money-Making Machine by Mike Michalowicz
    Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want by Michael Hyatt and Daniel Harkavy
    Luria’s Resources
    The best place to find out more about Luria is at her website.
    34 min
  • #165: Becoming a Pro at Live Video Streaming

    When it comes to demonstrating out-of-the-box leadership, not to mention overcoming life's obstacles and living life outside your comfort zone, there are few better real-life examples I could choose to highlight than Luria Petrucci.

    34 min

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