Read to Lead Podcast

Read to Lead Podcast

By Jeff BrownBusinessEducationArtsBooksSelf-ImprovementManagement
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Read to Lead Podcast episodes

  • Episode #160: How to Outsmart Your Instincts and Drive Your Company Forward
    We are all descendants of risk-averse ancestors. That, according to my guest this week, Adam Hansen, and his co-authors Edward Harrington and Beth Storz.
    What does this nugget mean for you, you ask? Well, these same self-preservation instincts that helped your great, great, great, great, great, great (and so on) grandparents avoid threats and evade danger, no longer serve you in a modern world of innovation.

    In the new book Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward, Adam and his colleagues describe our inherent cognitive biases that get in the way of innovation and how to overcome them.
    I found the book to be full of compelling case studies and exercises that opened my eyes to new ways of problem solving.
    This book will increase your odds of finding new territory to explore. Speaking of which, click the “play” button below to explore some more. 
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Adam and I discuss:

    * What it is about our ancestry that makes it hard for us to naturally innovate
    * The power of “pretending” when it comes to innovation
    * Plus, we’ll dig into cognitive bias issues like Negative, Availability and Confirmation bias.
    * …and a lot more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Adam’s Latest Book
    You can order your copy of Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward right now.
    Books Adam Recommends
    If You Want to Write: A Book About Art, Independence and Spirit by Brenda Ueland
    Humility is the New Smart: Rethinking Human Excellence in the Smart Machine Age by Edward D. Hess and Katherine Lugwig
    Adam’s Resources
    The best place to find out more about Adam is at his website.
    Here, you can pick up a copy of Adam’s new book.
    Find out more about hiring Adam to speak here.
    Connect with Adam on Twitter and LinkedIn.
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    40 min
  • Episode #159: How to Beat Your Competition by Becoming the Obvious Choice
    The word disruption gets thrown around a lot these days. After all, there seems to be few industries not impacted by some sort of disruption, whether by the internet, changing business models, new customer expectations, or all of the above.  
    This phenomenon is behind the passions of Julie Williamson, PhD, co-author of the book Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice.

    Would you believe the average Fortune 500 company’s lifespan has dropped from 50 years to just 15? Companies that maintain longevity have discovered that leaning into this constant disruption is essential.
    To win and ultimately “become the obvious choice,” you’ve got to matter more than your rivals. Using more than 30 case studies, Julie and her co-author Peter Sheahan show how boldly embracing the disruptions that impede business-as-usual helps lead to long-term survival.
    The organizations that win constantly examine and solve the life-altering challenges of their customers, partners and employees. 
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Julie and I discuss:

    * The roles that challenging assumptions and taking an optimistic view of the future play in moving beyond the competition
    * The necessary beliefs that, when embraced, will set your company apart
    * How to go far beyond the buy/sell relationship
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Julie’s Latest Book
    You can order your copy of Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice right now.
    Julie in Action

    Books Julie Recommends
    The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by James M. Kouzes and Barry Z. Posner
    The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
    Julie’s Resources
    The best place to find out more about Julie is at his website.
    Here, you can pick up a copy of Julie’s new book.
    Find out more about hiring Julie to speak here.
    26 min
  • Episode #158: Living a Life of Significance with Aaron Walker
    I’ve crossed paths with today’s guest more times than I can count. I knew who he was and was familiar with his work, but just never worked up the nerve to introduce myself. 
    Dumb right? It wasn’t until an event called Tribe Writers put on by Jeff Goins, that Aaron Walker decided to approach me and introduce himself. He must have gotten tired of waiting. It didn’t hurt that I was one of the speakers (made me hard to miss).

    Everything I’d ever heard about Aaron was overwhelming positive. Witnessing him interact with people at Tribe Writers, and a few other conferences I’d seen him at, only helped to confirm what I’d heard.
    I’m excited to let you know that in June, he has a brand new book coming out called View from the Top: Living a Life of Significance. You can actually pre-order it now, and I highly recommend that you do just that.
    From launching numerous successful brick-and-mortar businesses over the years, to now coaching men all over the world through his numerous mastermind groups, Aaron is working hard every day to leave a lasting legacy for generations to come. 
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Aaron and I discuss:

    * The impact his willingness to delay gratification has had on his life and what it means for yours
    * The biggest surprise he faced after retiring at age 27
    * The lessons he’s learned from refusing to take “no” for an answer
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Aaron’s Latest Book
    You can pre-order your copy of View from the Top: Living a Life of Significance right now.
    Aaron in Action

    Books Aaron Recommends
    The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks
    Essentialism: The Disciplined Pursuit of Less by Greg McKeown
    The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran and Michael Lennington
    Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
    The Bible
    44 min
  • Episode #157: Mastering the Art and Science of Exceptional Presentation Design
    I’ll be the first to admit I have a soft spot for books on messaging. For me, it’s just a subject area where I feel as if there’s always something more or new to learn.
    And if my writing in the margins, and all the highlighting and underlining I’ve done inside my copy of today’s featured book is any indication of the amount of insights I’ve gained, then look out because I’m about to be awesome!

    My guest today is a chap named Tim Pollard. I call him chap because he’s originally from the UK and, last time I checked, that’s what they call each other over there. Now, however, Tim lives in Billings, MT of all places, so I’ll just call him friend.
    His new book, as the image above might have clued you in on, is called The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design.
    Tim and his company, Oratium, have worked with LinkedIn, Salesforce, Disney, Rockwell, Ericsson, and Graybar, to name a few, and they specialize in training TEDx speakers.
    Devouring this book with help you to “powerfully land a small number of big ideas.” Mastering that is the key to any memorable and actionable presentation.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Tim and I discuss:

    * Why it is that so many of us present so poorly
    * His model for structuring compelling presentations
    * Some of the key questions to ask before you even begin
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Tim’s Latest Book
    You can order your copy of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design right now.
    Tim Pollard in Action (sort of)

    Books Tim Recommends
    Why Don’t Students Like School?: A Cognitive Scientist Answer Questions About How the Mind Works and What It Means for the Classroom by Daniel T. Willingham
    Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer
    The Art of Travel by Alain De Botton
    Ship of Gold in the Deep Blue Sea: The History and Discovery of the World’s Richest Shipwreck by Gary Kinder
    48 min
  • Episode #156: How to Consistently Step Outside Your Comfort Zone

    If you’ve ever heard phrases like, “the ‘magic’ is in the comfort zone” and others like it, then you’ve been exposed to some of the myths associated with successfully stepping outside your comfort zone.
    In the myth above, the reality is the “magic” can happen both inside and outside your comfort zone. If only there was a guide.
     

     
    Well, now there is. It’s called Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge, and Build Confidence.
     
    Let me ask you a few questions:
     

    * Do you feel comfortable delivering bad news?
    * Do you look forward to speaking in public?
    * Do you enjoy networking?
    * Is it easy for you to speak your mind and be assertive with friends and colleagues?

    If you answered no to any of these questions, Andy Molinsky’s new book can help.

    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Andy and I discuss:

    * The 5 Core Psychological Barriers we often face when trying to act outside our comfort zones
    * The inevitable pitfalls we face when we consistently avoid ever confronting our fear
    * Practices you can employ right away to help get outside your comfort zone more often
    * …and much more!  


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Andy’s Latest Book
    You can order your copy of Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge, and Build Confidence right now.
    Andy Molinsky in Action

    Books Andy (and Jeff) Recommends
    You Just Don’t Understand: Women and Men in Conversation by Deborah Tannen
    Difficult Conversations: How to Discuss What Matters Most by Douglas Stone, Bruce Patton and Sheila Heen
    Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher and William L. Ury
    Mindset: The New Psychology of Success by Carol Dweck
    Steal the Show by Michael Port
    Andy’s Resources
    The best place to find out more about Andy is at his 
    41 min

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