Read to Lead Podcast

Read to Lead Podcast

By Jeff BrownBusinessEducationArtsBooksSelf-ImprovementManagement
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Read to Lead Podcast episodes

  • Episode #150: Leadership Lessons from the Marines
    Whether it’s a layoff, a fender bender, or a typical Monday, we’ve all had our share of bad days. 
    I’m going to go out on a limb though and assume your worst day didn’t include being shot in the head by a sniper and nearly dying. But that exact scenario was indeed the worst day ever for today’s guest, former Marine Justin Constantine.

    Justin nearly lost his life that day, but thanks to the efforts of some brave and quick-thinking soldiers, Justin has gone on to inspire thousands of people through his inspiration talks and his recent book.
    That book is called My Battlefield, Your Office: Leadership Lessons from the Front Lines.
    In it, Justin shares how lessons from the military and, yes, even from the battlefield, can be applied to virtually any organizational structure.
    Prepare to be inspired.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Justin and I discuss:

    * Why he believes anyone can learn the skills necessary to become an effective leader
    * Why it’s critical leaders be willing to lean on others for support
    * How humility and self-confidence go hand-in-hand
    * …and a lot more!  


    This Episode is Sponsored By State & Liberty Clothing Co.
    See that pic over there on the right? That’s me three months after receiving my first shirt from State & Liberty. Not bad, eh?
    I was mortified when I tried it on the first time. You see, my stomach was a bit larger than my chest. Seeing the shirt on me in that condition, however, motivated me to get serious about my fitness. Now, it looks great!
    Get 10% off your order at State & Liberty when you use the discount code ‘readtolead.’ They also offer gifts cards at their website if you’re not quite sure what to get (or which size) for the special men in your life.

    Justin’s Latest Book
    You can order your copy of My Battlefield, Your Office: Leadership Lessons from the Front Lines right now.
    Justin in Action

    Books Justin Recommends
    To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink
    Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
    The works of Napoleon Hill
    12 Years a Slave by Solomon Northup
    Justin’s Resources
    The best place to find out more about Justin is at his website.
    Here, you can pick up a copy of Justin’s new book.
    Find out more about hiring Justin to speak here.
    Connect with Justin on Twitter and LinkedIn.
    Click to Tweet
    29 min
  • Episode #149: 4 Business Books Every Leader Should Read
    I relish the opportunity to appear on other podcasts. 
    I enjoy sharing from my personal experiences – warts and all – and would like to think there are valuable lessons in those stories for others.

    As you might imagine, a question I’m asked in virtually every interview I say “yes” to, centers around what books for leaders are at the top of my list?
    To me, asking to choose among my favorite books is akin to asking a parent to name which child they love the most. Alas, I can honestly say there are at least four over the years – books, not children – that have truly stood out. These are ones I often refer back to often in my coaching and mentoring of others.
    Today, I’m excited to bring you the 4 business books which, in my opinion, are books that every leader should read.
    Join in on the chat below
    Subscribe: iTunes | Stitcher | RSS

    In No Particular Order
    1. Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek
    I welcomed Simon onto the show back in Episode #043. In addition to Leaders Eat Last, I thoroughly enjoyed his book Start with Why.
    2. Under New Management: How Leading Organizations are Upending Business as Usual by David Burkus
    Among the entries here, David Burkus is the most recent guest to appear. He and I chatted about Under New Management in Episode #121.
    3. Essentialism: The Disciplined Pursuit of Less by Greg McKeown
    Greg’s book has resonated with more leaders the last two years than just about any book I know. I had the pleasure of speaking with him about it just after the 1 year anniversary of the podcast. That was Episode #052.
    4. Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman (with Greg McKeown)
    I’ve had the pleasure of bringing Liz onto the show twice. More recently to discuss her book Rookie Smarts back in Episode #062. The first time though was to discuss one of my favorite all-time books. We dove into Multipliers way back in Episode #030.
    For more on my thoughts on each of these books, click the play button (above or below). I pack it all in about 10 minutes.
    Click to Tweet
    To share about the Read to Lead Podcast on Twitter quickly and easily,
    11 min
  • Episode #148: Master Content Marketing with Copyblogger’s Pamela Wilson
    The career trajectory of today’s guest has been nothing short of amazing. 
    I’ve had the pleasure of knowing Pamela Wilson for about two years now, right about the time she began working for Copyblogger, serving as executive vice president of educational content.

    Funny thing is, just six short years ago, she didn’t consider herself a writer. What she set out to do back in 2010 was to be intentional about becoming one. I think you’ll agree, she’s certainly accomplished that and more.
    Her new book is called Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience.
    Content marketing, Pamela argues, is the single, most effective method for attracting a profitable audience. And in this new book, she lays out a 7-step process for doing just that.
    This book will become a resource you refer back to again and again.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Pamela and I discuss:

    * Why she believes consistency is one of the keys to your content marketing’s success
    * Her “lazy” approach to content marketing and why it’s an approach you should aspire to
    * Pamela’s 7-part formula for content creation
    * …and a lot more!  


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Pamela’s Latest Book
    You can order your copy of Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience right now.
    Books Pamela Recommends
    How to Win Friends and Influence People by Dale Carnagie
    Predictable Success: Getting Your Organization on the Growth Track — And Keeping it There by Les McKeown
    Pamela’s Resources
    The best place to find out more about Pamela is at her website or at Copyblogger.
    Here, you can pick up a copy of Pamela’s new book.
    Find out more about hiring Pamela to speak here.
    Connect with Pamela on Twitter and LinkedIn.
    42 min
  • Episode #147: Discover the Science of Adventure with Jon Levy
    Today’s guest says being intentional about the planning adventurous moments in your life is just as important as practicing intentionality in your life in general. 
    Jon Levy’s new book is called The 2am Principle: Discover the Science of Adventure. In it he argues that adventures don’t happen by accident. Jon shares his EPIC Model of Adventure, a four-stage process for creating unforgettable experiences.

    (author image courtesy Géraldine Aresteanu)
    In the book, he combines outrageous triumphs, embarrassing failures, and life-changing lessons from his own experiences with concrete science to show anyone how to live life more fully – and adventurously.
    Check out today’s episode for more on Jon’s simple, yet powerful four-part framework.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Jon and I discuss:

    * How he defines adventure and why he feels it’s a pursuit everyone should consider
    * The key stages necessary for any worthwhile adventure
    * Ways to bring a new level of adventure to your next date night
    * …and lots more!  


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Jon’s Latest Book
    You can order your copy of The 2am Principle: Discover the Science of Adventure right now.
    Books Jon Recommends
    The Little Prince by Antoine de Saint-Exupéry
    Peter Pan by James Matthew Barrie
    Thinking Fast and Slow by Dan Kahneman
    Jon’s Resources
    The best place to find out more about Jon is at his website.
    Here, you can pick up a copy of Jon’s new book.
    Find out more about hiring Jon to speak here.
    Connect with Jon on Twitter and LinkedIn.
    Click to Tweet
    To share about the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy:
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    31 min
  • Episode #146: Be Obsessed or Be Average with Grant Cardone
    Today’s guest is unlike anyone I’ve ever had the chance to interview. 
    Grant Cardone suggests that everything we’ve been told since we were young about success and wealth is essentially bunk. That burnout, and the need for time off and balance are all myths. He addresses this and more in his new book called, Be Obsessed or Be Average. 

    Burnout, for example, is often felt only when someone else suggests you should. “You’d better be careful or you’re going to burn yourself out.” If you think the burnout is real, it really just means you’re no longer doing something you’re purposed to do. In other words, it’s time to move on to something else. 
    And to the naysayers and haters, those who are going to be critical, envious, and even worse? Grant says they’re just people who have given up on their dreams and are simply spending their lives trying to get others to give up on theirs. Whoa!
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Grant and I discuss:

    * Why he believes ‘obsession’ to be a gift and not a character flaw
    * What to do if you have no idea what your obsession even is
    * Why he believes burnout, time off, and balance are cultural and societal myths
    * …and a lot more!  


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Grant’s Latest Book
    You can order your copy of Be Obsessed or Be Average right now.
    Grant in Action

    Books Grant Recommends
    The Richest Man In Babylon by George S. Clason
    The Greatest Salesman in the World by Og Mandino
    Dianetics: The Modern Science of Mental Health by L. Ron Hubbard
    Grant’s Resources
    The best place to find out more about Grant is at either of his websites (here or here).
    Here, you can pick up a copy of Grant’s new book.
    Find out more about the training Grant mentioned here.
    Connect with Grant on Twitter.
    Click to Tweet
    28 min

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