Read to Lead Podcast

Read to Lead Podcast

By Jeff BrownBusinessEducationArtsBooksSelf-ImprovementManagement
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Read to Lead Podcast episodes

  • Announcement: My New ‘Get Unstuck’ Coaching Program
    If you’re like most Read to Lead listeners, you’re trying to take your skills to the next level.
    That might include becoming a more valuable employee where you currently are by expanding your knowledge and increasing your current skill set.
    It might include launching or growing a side business with the hope of either creating some decent extra income, or maybe even building it into something that allows you to quit your present job.
    You might even be looking to redefine your purpose and getting a better handle on what you were put on this earth to do.
    You see, the thing is, I’ve been where you are. And the single biggest obstacle I faced when starting was…
    …knowing what to do next.
    Join in on the conversation. Click the play button below.

    Ah yes. That helpless feeling of being stuck. Some of the questions I had to address were:

    * Do I need a blog?
    * Should I write a book?
    * WordPress or Blogger?
    * Mailchimp or ConvertKit?
    * How do I send emails?
    * What is an autoresponder?
    * I can’t decide what idea I should build!
    * I can’t find an idea! Help!
    * If I build it, will they actually come?
    * HOW IN THE WORLD DO I MAKE MONEY?

    Maybe you can relate. Long hours at your desk combined with reading WAY too many blog posts will leave you completely paralyzed.
    Oh, and MAD.

    Everything leads you to that same frustrating question:
    “How does this apply to me?“‘
    At one time, I was stuck too. I’d tried multiple online businesses and ideas and was about to give up until I finally asked someone else for help.
    The only thing that has consistently helped me is the personalized advice I’ve received on my exact situation from someone who’s has been there before.
    Sometimes you just need someone to tell you what to do next.
    Since then, I’ve been featured in Inc., Entrepreneur, the blogs of Seth Godin, Chris Brogan, Dan Miller, Jeff Goins, The Tennessean, The Nashville Business Journal, and over 200 other blogs and podcasts.
    I’ve also been invited to deliver keynote speeches, and afforded the privilege of sharing the same stage with names like:

    * Ray Edwards
    * Jeff Goins
    * Chris Ducker
    * Pamela Wilson
    * Grant Baldwin
    * John Lee Dumas
    * Pat Flynn
    * Cliff Ravenscraft
    * Marc Maron
    * Sarah Koenig
    * Jordan Harbinger
    * Aisha Tyler
    * Michael Port

    And many, many more!
    — —
    I’d like to help you
    Over the last almost 3 years, I’ve offered private coaching sessions for a super select group of people.
    Alexa is a recent coaching client of mine.
    Here is what she had to say about her experience:
    “One of the best decisions I’ve ever made in my business. Jeff is extremely knowledgeable. Without him, I can’t imagine where I’d be. Definitely world class.”
    Billy is another recent client. He just sent me this email earlier this week.
    “I just wanted to say thank you so much Jeff for everything you have done; I simply wouldn’t have accomplished all of this without you! I look forward to working with you more as I build and grow!“
    — —
    I’ve just opened up a personalized one-on-one “get unstuck” program to help you do just that.
    Here is how it works:

    * Once a month you and I will have an hour long Skype call
    8 min
  • Episode #145: How to Capture Attention, Build Trust, and Close the Sale
    I’ll be the first to admit it. I missed the boat when the first book from today’s guest was released. 
    It was (is) called Lead with a Story. I say “missed the boat” because I remember the book coming out and wanting to make time to dig into it for consideration for the show. But, unfortunately, that never happened.  


    All the more reason why my interest piqued when I first learned of Paul Smith’s latest book, released last month.
    The similarly titled Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate.
    After reading only the first third of the book, I’d already gleaned a number of great ideas to implement into my own business.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Paul and I discuss:

    * Sales stories, and the advantages they give us
    * The sales stories you need and when to tell them
    * How to craft your sales stories
    * And much more…


    This Episode is Sponsored By FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Paul’s Latest Book
    You can order your copy of Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale right now.
    Paul in Action

    Books Paul Recommends
    Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
    Paul’s Resources
    The best place to find out more about Paul is at his website.
    Here, you can pick up a copy of Paul’s new book.
    Find out more about having Paul speak at your event.
    Connect with Paul on Twitter.
    Click to Tweet
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    35 min
  • Episode #144: 7 Money Habits for Living the Life You Want
    My guest this week is as effervescent and ‘glass half full’ as the come. 
    Her name is Rachel Cruze, and she’s the daughter of one of the most respected and, in some circles, reviled money experts of our time. That would be Dave Ramsey. I happen to think he’s brilliant but, I’ll admit, he’s not everyone’s cup of tea. Letting that get in the way of hearing what Rachel has to say today though would be a huge mistake.


    Rachel co-wrote her first book, Smart Money Smart Kids, with her dad, a smart move that enabled her to be touted as a bestselling author for the launch of book two, her first solo endeavor.
    In her new book, Love Your Life Not Theirs, Rachel shares her thoughts on the power of habits, and the need to leverage them for being smarter with your money.
    The first one – Quit the Comparisons – is alone worth the price of the book.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Rachel and I discuss:

    * Practical steps you can take to help cure yourself of the comparison trap
    * Tips for talking to your spouse about money
    * How to be more purposeful in your spending
    * And a lot more!


    This Episode is Sponsored By FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Rachel’s Latest Book
    You can order your copy of Love Your Life Not Theirs right now.
    Rachel in Action

    Books Rachel Recommends
    The Power of Habit: Why We Do What We Do In Life and Business by Charles Duhigg
    The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Thomas J. Stanley
    Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secret’s of History’s Greatest Speakers by James C. Humes
    The Ideal Team Player: How to Recognize and Cultivate the Three Essential Virtues by Patrick M. Lencioni
    No More Faking Fine: Ending the Pretending by Esther Fleece
    Rachel’s Resources
    The best place to find out more about Rachel is at her website.
    Here,
    29 min
  • Episode #143: How to Lead, Sell, and Innovate with Your Visual Mind
    This week’s episode features a guest who made his first appearance when Read to Lead was in its infancy. 
    Dan Roam is the author of no less than three of my favorite books. Back of the Napkin, Show and Tell (featured in Episode #041), and this week’s featured book, Draw to Win. 
     
    In short, Draw to Win explains why you should draw, how to draw (it’s a lot easier than you think), and what to draw in order to lead, sell, innovate, train, or just figure things out on your road to success.
    Dan will teach you how to use just seven basic shapes to explain just about anything to just about anyone.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Dan and I discuss:

    How simple drawings can bring clarity to your ideas and communication
    What he says to anyone who says, “But I can’t draw!”
    How visual tools can help you see old things with a fresh perspective
    And much more…


    This Episode is Sponsored By FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Dan’s Latest Book
    You can order your copy of Draw to Win right now.
    Dan in Action

    Books Dan Recommends
    Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer
    Thinking Fast and Slow by  Daniel Kahneman
    Dan’s Resources
    The best place to find out more about Dan is at his website.
    Here, you can pick up a copy of Dan’s new book.
    You might consider hiring Dan to speak or consult your business.
    Connect with Dan on Twitter and LinkedIn.
    ===>>> Be sure to check out Dan’s Napkin Academy!
    Click to Tweet
    37 min
  • Episode #142: From the Head to the Heart
    In the opening of his latest book, my guest today says “the journey to heart-led leadership covers only 18 inches, but it lasts a lifetime.” 
    That is, the distance from the head to the heart is just 18 inches. New York Times bestselling author Tommy Spaulding divides his new book, The Heart Led Leader, into 18 main chapters, each one focused on a different aspect of the journey and highlighting people and companies exemplifying heart-led leadership at its best. 
     
    It begins, Tommy says, with asking these questions: Who are you? Who do you want to become? What do you want to be known for as a person and as a leader? And what is your leadership philosophy?
    This philosophy will serve as a compass to guide every action and decision.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Tommy and I discuss:

    How he responds to those that claim heart-led leadership is too touchy-feely
    Why he considers soft skills the most important skills a leader can possess
    The impact that the vulnerability to share your story can have on your ability to lead
    And much more…


    This Episode is Sponsored By FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Tommy’s Latest Book
    You can order your copy of The Heart Led Leader right now.
    Tommy in Action

    Books Tommy Recommends
    Fearless: The Undaunted Courage and Ultimate Sacrifice of Navy SEAL Team Six Operator Adam Brown by Eric Blehm
    The Radical Edge: Another Personal Lesson in Extreme Leadership by Steve Farber
    The 5 Dysfunctions of a Team: A Leadership Fable by Pat Lencioni
    The One-Minute Manager by Ken Blanchard
    Boundaries: When to Say Yes, How to Say No by Dr. Henry Cloud and John Townsend
    On Fire: The 7 Choices to Ignite a Radically Inspired Life by John O’Leary
    Tommy’s Resources
    The best place to find out more about Tommy is at his website.
    Here, you can pick up a copy of Tommy’s new book.
    You might consider hiring Tommy to speak or consul...
    33 min

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