Read to Lead Podcast

Read to Lead Podcast

By Jeff BrownBusinessEducationArtsBooksSelf-ImprovementManagement
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Read to Lead Podcast episodes

  • Episode #119: How to Write Copy That Sells with Ray Edwards
    I always felt it was one day destined to happen. What’s that you ask? Why, a Ray Edwards sighting on the Read to Lead Podcast of course.
    You see, Ray is someone I’ve admired for quite some time, so it was a delight to finally have the opportunity to share the Ray I’ve gotten to know with you. Ray’s background is in copywriting, In fact, he’s helped sell an estimated $100 million dollars in products and services, helping names like Tony Robbins and Jack Canfield to name a few.
    If you’re like most, you struggle with writing sales copy. If that’s you, then today’s show is going to be life-changing. Be sure and pick up a copy of Ray’s new book called How to Write Copy That Sells: The Step-by-Step System for Mores Sales, to More Customers, More Often.
    To hear of conversation, just click the play button below.
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Ray and I discuss:

    Why he believes a clear understanding of copywriting is so important
    The differences between selling others what they want, and selling them what they need
    Some of the secrets to writing great copy that can be derived from the movies
    And a lot more…


    This Episode is Sponsored By the Folks at UpDesk
    Read to Lead is supported by UpDesk, helping you “take a stand” for your health.
    One of the smartest decisions I’ve made was investing in a motorized standup desk.
    UpDesk will ship your desk free anywhere inside the contiguous US.
    Go to ReadtoLeadPodcast.com/desk and find the one right for you. Get healthy at work!

    Ray’s Latest Book
    You can order your copy of How to Write Copy That Sells: The Step-by-Step System for Mores Sales, to More Customers, More Often right now.
    Ray in Action
    Check out Ray’s fantastic podcast! It’s called The Ray Edwards Show.
    Books Ray Recommends
    Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, And Live the Life of Your Dreams by Jeff Walker
    46 min
  • Episode #118: Build Your Business and Live Your Dream
    In the past 12 months since we last heard from Kimanzi Constable (Episode #069), he’s had some pretty amazing things happen.
    He continues to write for ever more mainstream publications like The Huffington Post, Entrepreneur, MindBodyGreen, Success and The Good Men Project. This, more than anything, has afforded him the opportunity to do more speaking and corporate training than ever. In fact, Kimanzi traveled over 100,000 miles last year, and expects to do even more this year as he visits Germany, Japan and many other places for the first time.
    He calls it a lifestyle business. He loves to travel. Because of his hustle, he (and sometimes his wife) are able to travel together expense free, all while Kimanzi is getting paid a fee to boot. How awesome is that?
    We talk about this and much more, including diving into his new book with Jared Easley called Stop Chasing Influencers: The True Path to Building a Business and Living Your Dream.
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Kimanzi and I discuss:

    The lies we fall prey to that prevent us from living the life we’re capable of
    The importance of having the right mindset
    How he was able to go from driving a bread truck to writing for mainstream publications and consulting at large companies
    And a lot more…


    This Episode is Sponsored By the Folks at UpDesk
    Read to Lead is supported by UpDesk, helping you “take a stand” for your health.
    One of the smartest decisions I’ve made was investing in a motorized standup desk.
    UpDesk will ship your desk free anywhere inside the contiguous US.
    Go to ReadtoLeadPodcast.com/desk and find the one right for you. Get healthy at work!

    Kimanzi’s Latest Book
    You can order your copy of Stop Chasing Influencers: The True Path to Building Your Business and Living Your Dream right now.
    Kimanzi in Action

    Books Kimanzi Recommends
    Essentialism: The Disciplined Pursuit of Less ...
    33 min
  • Episode #117: What It Takes to be Successful That Nobody’s Teaching You
    I subscribe to blogger and author Chris Brogan’s weekly emails for many reasons, not the least of which is they’re always packed with tons of valuable info.
    A new email Chris recently launched is one he calls Shine Friday. Each week he shines the spotlight on someone in the community he serves. In his very first Shine Friday email about a month ago, Chris referenced his pal Jim Keenan who had just launched a book called Not Taught, a book about what you need to succeed in the 21st century. I checked it out and, right away, I was intrigued by the premise.
    Keenan, as his friends call him, believes that what it once took to be successful no longer applies. The definition of work has changed. The book not only wakes you up to the new realities of today’s work and job environment, but lays out clear and easy-to-implement strategies on how to be successful in the 21st century. 
    To join my conversation with Keenan, simply hit the play button below. You are sure to learn a lot.
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Keenan and I discuss:

    The importance of thinking of yourself like a product and advice for anyone struggling with the idea
    The two things more important to your success today than even earning a degree
    Why it’s important to understand the key difference between experience and expertise
    And a lot more…


    This Episode is Sponsored By the Folks at UpDesk
    Read to Lead is supported by UpDesk, helping you “take a stand” for your health.
    One of the smartest decisions I’ve made was investing in a motorized standup desk.
    UpDesk will ship your desk free anywhere inside the contiguous US.
    Go to ReadtoLeadPodcast.com/desk and find the one right for you. Get healthy at work!

    Keenan’s Latest Book
    You can order your copy of Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s Teaching You right now.
    Keenan in Action

    Books Keenan Recommends
    Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan
    Keenan Resources
    The best place to find out more about Keenan is on his company website.
    Here,
    33 min
  • Episode #116: My Experience with Anxiety
    Recently, I learned someone I know – and who is hugely successful – suffers from anxiety to the point it has necessitated him canceling as many as twelve upcoming speaking engagements.
    His name is Lee Cockerell, a former Disney executive and a previous guest on Read to Lead where we talked about his book Time Management Magic. He shares his story of dealing with anxiety on a recent episode of his podcast called Creating Disney Magic.
    Lee began experiencing anxiety attacks for the first time about a year ago. Lee is 72!

     
    Which brings me to my confession.
    Though I’ve not been clinically diagnosed myself, over the last two years, I’ve had at least two instances where I was gripped with a what I would call a strong – but thankfully – brief moment of intense fear and dread.
    Anxiety or panic attack? I’m not yet certain.

    Interestingly, both instances involved podcast interviews with me as the guest, not the host. And, though there were no signs leading up to either interview that they would be any different than all the others, both were for shows and hosts whose platforms I did not feel worthy to be on.
    I found myself wrestling with doubts about accepting the invitations when they came, but felt they were too good to pass up. The real moment of anxiety didn’t arrive until the instant the interviewer began to ask the first question. What was that question you ask?
    “So Jeff, tell us a little bit about your background and what’s led you to where you are today.”
    Is there anyone more qualified to answer that question than me? Well, I assume not. But still, the fear and dread (anxiety?) in those moments was high enough that I had to ask the hosts to excuse me for a moment (about a minute in each case). It felt like an eternity.
    In one instance I feigned a coughing fit. In the other, I “heard a crash in the next room and needed to check on my wife.” Both were flat out lies.
    The reason I’m confessing this is simple: If you too suffer from moments of fear and doubt about your abilities and what you were put on this earth to do, especially if that fear grips you and won’t let go from time to time, you are not alone.
    Now, I’m certainly not qualified to suggest how you handle it going forward. Depending on the frequency of your bouts, you may need to seek a doctor’s opinion and evaluation. In my case, I’m keeping a close eye on the issue for now but, barring future bouts, don’t intend to seek an outside opinion just yet.
    The point is, despite what you see, I don’t have it all together. But I often feel as if I should only present the good parts. I’ve been convicted of that as of late, in part because of Lee sharing his experience.
    Ultimately, I’d like to ask your forgiveness. I’m truly sorry. I’m sorry to you, my dear reader and podcast listener. And I’m sorry to the interviewers who had to sit and wait on me as I lied to their faces. 🙁
    Maybe my sharing this can help someone else who’s been struggling with a similar problem. If that’s not you, maybe you can share this e-mail with someone you think it can help.
    Thanks for your kindness in reading this. I truly appreciate you.
    10 min
  • Episode #115: Pat Flynn Helps You Validate Your Business Idea
    Pat Flynn calls himself the “crash-test dummy of online business.” He’s also extremely successful at it. But that wasn’t always the case.
    After losing his job as an architect in 2008 as the U.S. economy struggled, Pat turned to the internet for a possible new career path. In the months and years that followed, learning all he could about being an online entrepreneur, Pat launched the Smart Passive Income blog and podcast as a way to teach and inspire others who craved the same freedoms he’d come to enjoy.
    Those platforms have enabled him to do work he loves – helping other passionate entrepreneurs build and grow successful online businesses. Like me, Pat says that being let go was the best thing to ever happen to him.  
    After first appearing on Episode #007 back in 2013, Pat returns to chat about his latest book, Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money.
    To join my conversation with Pat, simply hit the play button below. You are sure to learn a lot.
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Pat and I discuss:

    Why being able to execute on an idea, for many, seems to be the exception and not the rule
    I’m curious to know more about his obsession with Mind Mapping and why he finds the process so useful.
    I’ll ask Pat to share an overview of his process of researching People, Places and Products…
    And a lot more…


    This Episode is Sponsored By the Folks at UpDesk
    Read to Lead is supported by UpDesk, helping you “take a stand” for your health.
    One of the smartest decisions I’ve made was investing in a motorized standup desk.
    UpDesk will ship your desk free anywhere inside the contiguous US.
    Go to ReadtoLeadPodcast.com/desk and find the one right for you. Get healthy at work!

    Pat Flynn’s Latest Book
    You can order your copy of Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money right now?

    Pat Flynn in Action

    Books Pat Recommends
    The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan
    37 min
  • Episode #114: Repeating Success Through People, Products and Profits
    Ever wonder how some people seem to always hit it out of the park?
    Sure, they may occasionally miss the mark but, more often than not, you can’t help but notice how those around you are having one success after another? So, what’s their secret? Why do they seem to have many more hits than misses?
    That’s what we attempt to wrap our minds around today with the help of Ken Goldstein. Ken is author of Endless Encores: Repeating Success Through People, Products and Profits.
    Ken is an advisor to a number of successful companies and has served as CEO and chairman of the board at SHOP.COM, and as executive vice president and managing director of Disney Online. He also speaks and teaches frequently on topics of leadership, executive management, and innovation.
    To join my conversation with Ken, simply hit the play button below. You’re sure to learn a lot.
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, Ken and I discuss:

    The key to building a career of endless encores
    The importance of understanding the difference between compromise and consensus
    The three things you need to evaluate the next time you make a hiring decision
    And a lot more…


    This Episode is Sponsored By the Folks at UpDesk
    Read to Lead is supported by UpDesk, helping you “take a stand” for your health.
    One of the smartest decisions I’ve made was investing in a motorized standup desk.
    UpDesk will ship your desk free anywhere inside the contiguous US.
    Go to ReadtoLeadPodcast.com/desk and find the one right for you. Get healthy at work!

    Ken Goldstein’s Latest Book
    You can order your copy of Endless Encores: Repeating Success Through People, Products and Profits right now?
    Ken Goldstein in Action

    Books Ken Recommends
    Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company by Andrew S. Grove
    First, Break All the Rules: What the World’s Greatest Managers Do Differently by Marcus Buckingham and Curt Coffman
    Ken Goldstein Resources
    The best place to find out more about Ken is on his company 
    42 min

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