??‍I've got one VERY important question for you.... Are you looking to stand out and generate more leads in your business? Are your ready to take action to do so?

If the answer is YES (and honestly why wouldn’t it be?) then get excited because I’ve opened registration for my BRAND NEW, 5 Day Stand Out and Attract More Leads Challenge starting Monday July 22nd, 2019 in the Ready For More! Women Business Owners Facebook Group and it’s FREE.

This challenge is for you if you're a woman business owner and you want to craft your unique marketing message that:? Connects and makes you stand out in the crowd? Is memorable? Generates leads! (Most Importantly!)

??Come join us and Stand Out! ??

??Know anyone other women business owners who want to Stand Out and Attract More Leads? Invite them to join the challenge: www.igniteyourmarket.com/standout.

Why do Businesses Spend Money?

What is the B2B market? Have you ever really thought about why businesses buy? What are their key motivations to spend money?

Generally speaking, businesses buy for these 5 main reasons:

* Make money/increase revenues* Save money/reduce operating expenses * Provide excellent customer service * Develop/motivate staff* Meet regulations

As business owners, we need to connect with our market’s needs and desires, so it is important to know why your business clients would spend money for your product and/or service. Which of the 5 areas do you provide solutions for?

Why do Consumers Spend Money?

What is the B2C Market? Generally B2C means Business to Consumer sales and is understood to describe or involve the sale of goods or services directly to customers for their own use, rather than to businesses.

As a business selling to consumers, it’s important that you connect at the level that motivates your prospective customers.  You must attract them to your message, not to your product’s specifications. Think about Apple.   Apple has done an amazing job of focusing on the customer experience and rarely talks about their specifications in their marketing material. A great example are their current TV ads 

Consumers spend money for the following reasons:

* To meet Basic Needs* To make or manage Money/Financial* To improve Relationships* For their Health * To master and/or enjoy a Hobby* To have Fun!

Where do your products and/or services sit in?

Bright Shine Object Syndrome

In this episode Lyn Lindbergh and Heather chat about Lyn’s journey to writing the Couch to Active book and creating a business helping people find their motivation to move more. Lyn shares her insights on asking the right question, prioritizing your business, and creating success.

“If you ask the right questions with love, compassion and real sincere regard for them and not your own agenda. You will be amazed at what people share. It is so powerful. ” – Lyn Lindbergh

In this episode Jen Wozny and Heather chat about her 4-year long road trip to heal herself and become an energy healer and life coach. Jen shares her insights on stepping into what is given to us, what is right for us and we are all capable of so much more than we think we are.

“When you allow yourself to be in the flow, then everything is brought to you.” – Jen Wozny

Welcome to episode 60 of the Ready for More! Podcast. I’m amazed that we’ve hit 60 episodes and highlighted 28 amazing women and their wisdom. It has been such a great experience and journey bring value to you through the Monday morning tip and Thursday interview shows. I’ve loved sharing the stores and expertise of all 28 amazing women from all over the world.

To celebrate my 30th episode, I put together highlights from my first 14 guests in Advice from 14 Amazing Women – RFM030 and I’m doing it again for my last 14 guests. In this episode you’ll find wisdom from each of these amazing women including one value add snip-it of each of our conversations and each woman’s parting advice for women business owners who are Ready for More!

Join our Facebook Community: Ready For More! Women Business Owners Circle. We are growing and thriving! Exclusively in the group: Thursday Lead Generation Explosion Speaker Series.

Changes, it is so important to take the time to look at what is going on in your business and ask yourself what needs to change. I did that in May and as a result I’ve decide to take a break from the Monday business building tip episodes for the summer.

I’m going to focus on the amazing Thursday guest episodes, building the Ready For More! Women Business Owners Circle Facebook group, hosting the Lead Generation Explosion Speaker Series and sharing tips Live on my Facebook Business Page.

Lead Generation Explosion Speaker Series

I’m excited about changes like the Lead Generation Explosion Speaker Series for 40+ Women Business Owner. When I recently survey women business owner about what they need right now in their business the number one answer was more leads! Lead generation has so many different options and angles and it can be overwhelming at times.

To help I’m inviting experts in lead generation, mindset and productivity to share their best strategies so you can choose what is right for you and start getting more leads! This free series is Live every Thursday in the Ready for More! Women Business Owner Facebook Group. If you are a 40+ women business owner and you’re want more leads for your business come join us. (If you’re almost 40 you’re welcome too.)

In this episode Teresa Rich and Heather chat about her journey running an academy training hundreds of practitioners. Teresa shares her insights into being a woman business owner – why it is so important to believe you’re worth it, charge what you are worth and do you!

“I believe in women, I believe in health. I believe it is my purpose to be a role model for other people. The only way I can do that is not by telling people what to do, it’s by living it myself.” – Teresa Rich

Listen to this week’s Ready for More! Podcast weekly tip where Heather Cameron share 7 benefits of hosting your own Facebook Group and 9 things to consider when planning your group.

n this episode Kelly DiNardo and Heather chat about her journey as a freelance journalist, author, podcast host and owner of a yoga studio. Kelly shares so much wisdom about balancing two businesses, working from home as an extrovert, hiring, and so much more.

“It’s all about the people. I’m only as good as the people who are around me.” – Kelly DiNardo

Facebook announced at the end of April 2019 it was going to put a focus on Facebook Groups. Are you leveraging being a member of Facebook groups for your business?

Listen to this week’s Ready for More! Podcast weekly tip where I share 9 ways you can use being a member of a Facebook group to grow your business.

If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a Facebook group of 40+ women entrepreneurs helping each other reach for our More!

In this episode Geneviève Rochon and Heather chat about her journey as an entrepreneur. Geneviève shares the importance of having a marketing plan and the possibility of using interactive content to market your business.

“Just put one foot in front of the other everyday. Move a little bit forward, a little bit more, and a little bit more. You’ll be amazed at how far you actual come within a space of a year.” – Geneviève Rochon