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AI isn't what most people think it is. And the threats it's creating are ones most companies have no plan for.
Dr. Steven Wright is a globally experienced technology strategist, educator, and lawyer with over three decades of leadership across telecommunications, IT, and emerging digital ecosystems. He has contributed more than 50 patents, negotiated international technology agreements, and serves as faculty at multiple universities, driving innovation in AI, network architecture, and technology law.
In this episode, we unpack the full landscape of what's actually happening at the intersection of AI, cybersecurity, law, and ethics - including why politicians can't regulate what they don't understand, the three AI-enabled threats most companies aren't protecting against, and when quantum computing will actually break the internet's current security infrastructure.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapters:
00:00 Who is Dr. Steven Wright?
01:04n The different ethical frameworks and why they matter for AI
05:30 Why calling it "AI" is the problem 07:36 Autonomous vehicles and the trolley problem
11:51 Who pays when an AI makes a mistake?
15:13 Why politicians can't regulate what they don't understand
20:30 Data suppression: how information is censored, hidden, and manipulated at scale
23:36 Deepfakes - CEO impersonation, blackmail, and why your company is the target
31:56 Quantum computing, when is it actually coming, and what will it break?
36:23 Post-quantum cryptography - the Y2K-scale challenge already underway
38:25 Blockchain, the GENIUS Act, and stable coins where crypto law actually stands in 2026
48:23 NFTs, practical blockchain use cases, and what actually worked
Connect with Ready Set Exec:
Connect with Dr. Steven Wright:
LinkedIn: https://www.linkedin.com/in/drstevenawright/
#AI #cybersecurity #deepfakes #datapoisoning #quantumcomputing #blockchain #techlaw #AIethics #podcast #ReadySetExec
Most businesses are handing thousands of dollars a month to marketing agencies that start from scratch every time, run ads at 2 am to nobody, and load 1,200 keywords when 50 would do the job.
Joshua Ramsey has spent over 20 years as a fractional CMO running campaigns across 15 industries, and he's seen every way a marketing budget gets quietly wasted.
In this episode, we break down how to hold agencies accountable, what your AdWords account should actually look like, and why following AI for your marketing strategy may be the most expensive mistake you make in the next two years.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapter:
0:00 - Intro: Who is Joshua Ramsey?
1:25 - Managing agency transitions without killing your pipeline
6:36 - How to hold agencies accountable with KPIs
9:33 - Law of diminishing returns in AdWords
12:27 - What healthy AdWords numbers actually look like
14:51 - Search impression share: the sweet spot
20:58 - What a real fractional CMO actually does
30:42 - AI search optimization: real or hype?
33:07 - How to show up in ChatGPT and Gemini
37:00 - Why AI marketing advice will sink your business
42:58 - Building a brand narrative that differentiates you
44:03 - The trauma egg: your founder story as your edge
51:18 - Nike, McDonald's, Rolls-Royce operational truth in branding
Connect with Ready Set Exec:
Connect with Joshua Ramesy:
LinkedIn: https://www.linkedin.com/in/joshuaramsey
#FractionalCMO #MarketingStrategy #AdWords #GoogleAds #BusinessGrowth
#DigitalMarketing #BrandNarrative #AIMarketing #ContentMarketing #Podcast2026
#SMBMarketing #LeadGeneration #MarketingAgency #FounderMindset #Entrepreneur
Navigate the complex world of private equity with insider secrets from Justin Freishtat. Discover how to structure, fundraise, and protect your fund amidst market volatility. Learn the importance of legal structures like 506(c) vs. 506(b), third-party administration, and audits to safeguard against fraud. Justin shares strategies for raising capital, building a personal brand, and identifying qualified investors. Stand out in a crowded market with integrity and transparency. Hear stories of fraud, lessons learned, and the critical role of due diligence. Whether you're a high-net-worth individual or an aspiring fund manager, this episode is your guide to turning risk into reward. Justin's expertise in private equity and hedge funds offers essential insights for elevating your investment strategy. Tune in to master capital formation and personal branding, and start building smarter, safer, more profitable funds today.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapters
00:00 Introduction to Justin Freishtat and His Ventures
01:06 Understanding Modern Private Equity and Fund Structures
02:45 Launching a New Fund: Insights and Preparations
04:10 Market Changes and Investor Sentiment
06:18 Fundraising Strategies in a Constrained Environment
09:10 The Importance of Personal Branding in VC
11:41 Retail Investment Trends and Social Media Influence
14:45 Navigating the Risks of Investment in a Volatile Market
18:41 Education and Discipline in Investment Strategies
21:29 Lessons Learned: The Importance of Third-Party Reporting
24:52 Navigating Legal Challenges in Business
27:01 The Journey of Heartland: A Family Business Success
29:05 Transitioning from Family Business to Hedge Funds
32:17 Reinventing Yourself in New Ventures
36:37 Finding Fulfillment Beyond Financial Success
38:40 The Importance of Enjoying the Journey
40:39 Building a Personal Brand in a Digital World
42:07 The Future of Advertising and Social Media
43:28 Looking Ahead: Future Plans and Goals
Connect with Ready Set Exec:
Connect with Justin Freishtat:
LinkedIn: https://www.linkedin.com/in/justin-freishtat-68063579/
Most sales teams track their close ratio and quota attainment. Jim Carlough's team went from 15% to 70% by measuring everything else first.
Jim Carlough is a transformational executive and leadership identity architect with 30 years of driving growth across healthcare and technology. As Chief Sales Officer at Impulse, he leads AI-powered engagement strategies delivering over one billion healthcare conversations annually while accelerating double-digit ARR growth. As former President of Health Trio (acquired by Impulse), he tripled revenue in three years, going from 1 deal a year to 10, selling a new deal every month for nine consecutive months in his best stretch.
In this episode, Jim breaks down exactly how he did it: the pipeline cleansing, the drip campaigns, the KPI structure, and the hiring philosophy he learned from Ross Perot. He also shares the research behind his new book on "accidental leaders," the 82% of managers promoted without any leadership training, and why AI will never replace the human judgment, empathy, and integrity that real leadership requires.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapter:
00:00 Who is Jim Carlough? 30 years, $100M healthcare SaaS, CSO at Impulse
01:25 How Jim took close ratios from 15% to 70%, the first thing he did
03:20 The pipeline cleansing operation is removing years of garbage from Salesforce
08:15 KPIs that actually matter: drip campaigns, early-stage pipeline, and qualified pipeline
12:45 9 deals in 9 months, and the chairman's call in October
15:03 Building a metrics-driven culture without destroying your team's morale
16:19 Hire winners or people who hate to lose, the Ross Perot hiring philosophy
23:56 The two things all salespeople struggle with and how to coach around them
43:20 Why AI will never replace leadership empathy, integrity, and judgment
47:23 Jim's book: The Six Essential Pillars for fixing "Accidental Leaders."
Connect with Ready Set Exec:
Connect with Jim Carlough:
LinkedIn: https://www.linkedin.com/in/jimcarlough
#salesleadership #B2Bsales #salesKPI #SaaS #healthtech #AI #leadership #CRO #podcast #ReadySetExec
In 2026, there are two types of people: those who work for AI, and those who have AI work for them. A book is one of the fastest ways to end up in the right category.
Aurora Winter is a thought leader, launch expert, media coach, and bestselling author of 10 books. A former film and TV executive, she helps entrepreneurs and executives turn their expertise into books, powerful messages, and lasting authority. Dr. Wayne Dyer has endorsed her work and helped clients get featured in major media outlets, raise capital, and become recognized voices in their fields.
In this episode, we break down exactly how to write, publish, and launch a business book that actually grows your revenue - not just your shelf. Aurora covers the Hormozi playbook that generated $81M in one day, the neuroscience behind why stories sell 27x more, and why a bad book can hurt your brand more than having no book at all.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapters:
00:00 Who is Aurora Winter? Film/TV exec turned 10-time bestselling author
01:53 Why 2026 is a watershed year for personal brands - and AI's scary split
03:56 Why strong brands grow in recessions - the Chanel 2008 case study
07:13 Step-by-step: how to plan your business book from scratch
09:41 Self-publishing vs. traditional - which one is right for you?
11:26 Why AI-written books will destroy your brand (not build it)
13:25 The full book launch system - from manuscript to thought leader
17:18 How Alex Hormozi made $81M in one day - the self-publishing blueprint
21:00 Realistic expectations: the dentist who built a $120M company from one book
29:39 Neuroscience of trust: why stories produce 27x more revenue
31:50 Social proof and status - how a book shifts every client conversation
Connect with Ready Set Exec:
Connect with Aurora Winter:
LinkedIn: http://linkedin.com/in/aurorawinter
#personalbranding #writingabook #businessbook #selfpublishing #thoughtleadership #AlexHormozi #authorpreneur #podcast #ReadySetExec #brandbuilding
Most businesses hand over 90–95% of their revenue stream to a payment processor they've never properly vetted, and that processor is counting on you never looking too closely at the bill.
Joe Zahaitis has spent 32 years in payments working for Bank of America Merchant Services, SPS Payment Systems, and now Bank Card International Group and Manirpay. He's seen every trick in the book.
In this episode, we get into the one formula that exposes if your processor is overcharging you, how predatory pricing creeps in when you're not watching, why crypto could eliminate chargebacks, and how to finally build a relationship with your vendor instead of just chasing the lowest price.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapters:
0:00 - Intro: Who is Joe Zahaitis?
0:52 - How Joe got into payments, the Sears interview story
5:17 - Why payments are taken for granted (and why that costs you money)
5:47 - What to look for beyond just price in a payment processor
8:13 - How to vet your merchant services provider properly
11:23 - Predatory pricing: how to spot if your processor is ripping you off
13:57 - High-risk industries and what that means for your business
17:37 - Crypto, stablecoins, and why there's no chargeback on digital assets
19:37 - Friendly fraud, consumer abuse, and the chargeback war
23:21 - Subscription scams, auto-renewals, and the trap that survives card changes
29:04 - Best practices for any merchant, regardless of budget
32:07 - How to minimize chargebacks (the right way)
38:11 - Rate creep, contract rolls, and the cash discount debate
47:25 - Customer segmentation: your A, B, C, and D clients
Connect with Ready Set Exec:
Connect with Joe Zahaitis:
LinkedIn: https://www.linkedin.com/in/joezahaitis/
#MerchantServices #PaymentProcessing #Ecommerce #Chargebacks #BusinessGrowth
#SmallBusiness #CryptoPayments #SubscriptionTrap #BusinessPodcast #Podcast2026
#HighRiskPayments #PaymentFraud #EcommerceStrategy #FounderMindset #Entrepreneur
Most businesses are burning cash on AI tools that will disappear overnight - and they don't even know it.
James Lang (Managing Partner, Overlang Venture Partners) reveals the exact AI growth funnel used by multi-million dollar brands, and why owning your own AI infrastructure is the #1 competitive edge in 2026.
In this episode, we get into the AI-powered quiz funnel used by top brands, why your off-the-shelf AI is a liability, and how to build enterprise infrastructure on an SMB budget and what it actually takes to scale a team without destroying the culture that got you there.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapter:
0:00 - Intro: Who is James Lang?
1:09 - The AI-powered quiz funnel strategy
4:29 - What does a healthy sales funnel actually look like?
11:06 - Where to deploy AI across your marketing stack
13:22 - How to use AI prompts properly (stop copy-pasting AI slop)
19:19 - Enterprise AI strategies now available to SMBs
22:48 - Building your own AI infrastructure: the walled garden approach
26:44 - The AI startup bubble - whose data is really at risk?
34:43 - Scaling from 5 to 60 employees - what breaks first
40:31 - The "Camp Counsellor COO" and the kazoo method
52:33 - Recruiting: Indeed, ZipRecruiter, LinkedIn & Upwork compared
57:46 - The gig economy retirement crisis no one is talking about
1:01:13 - Final advice: learn AI and over-deliver for people who matter
Connect with Ready Set Exec:
Connect with James Lang:
LinkedIn: http://linkedin.com/in/james-lang-94329271
#AIMarketing #GrowthFunnel #SmallBusiness #AITools #BusinessGrowth #StartupStrategy
#SalesStrategy #MarketingStrategy #COOLeadership #AIInfrastructure #Entrepreneurship
#BusinessPodcast #Podcast2026 #FounderMindset #ScalingUp
Your company values mean nothing if you're not willing to enforce them when it's hard.
Liz Weber is a Leadership Advisor to Boards, Owners, and C-suite teams with 33 years in business. She's a strategic and succession planning consultant, keynote speaker, author, and former chair of the IMC USA Ethics Committee. She works with organizations to build cultures that actually reflect what leadership says they believe — not just what's framed on the wall.
In this episode, we get into what real business ethics looks like in practice, how to hold people accountable without destroying relationships, why ESG is in limbo and what boards should do about it, and how HR executives can finally earn a seat and a voice at the C-suite table.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, with an average time-to-hire of 39 days and a 100% placement success rate.
Chapter:
00:00 Who is Liz Weber? Board advisor, keynote speaker, IMC USA ethics chair
01:13 What does "doing the right thing" actually look like in business?
04:45 Values as "house rules" - what that means for your company
05:52 Ethics when nobody is watching - the real test of character
07:22 How to make values more than a plaque on the wall
15:22 ESG - from must-do to in limbo: what boards should do now
21:27 Religion, politics, and business - where's the line?
31:42 HR is burned out - what's the future of the profession?
38:48 How HR executives can finally have an impact at the C-suite table
45:54 The family business son story - what happens when you test your own values
Connect with Ready Set Exec:
Connect with Liz Weber:
LinkedIn: https://www.linkedin.com/in/lizwebercmc/
Most companies think their hiring process is fine. It's not. And a 20-year veteran of one of the world's top executive search firms will tell you exactly why.
Brandon Diehm is a senior talent acquisition leader who built and led end-to-end TA functions at PwC, RSM, and, most recently, as Director of Talent Acquisition at Heidrick & Struggles, one of the world's most prestigious executive search firms. He's hired everyone from campus interns to C-suite executives, and he's seen every mistake companies make along the way.
In this episode, Brandon breaks down what separates great recruiting from the average, how to build a success profile that actually predicts performance, and why the most important call you'll ever make as a recruiter is to the person who didn't get the job.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapters:
00:00 Who is Brandon Diehm? PWC → RSM → Heidrick & Struggles
01:25 Why professional services recruiting requires a higher standard
04:33 Competency-based interviews: how to build a success profile that actually predicts performance
07:31 The most important call a recruiter makes, and it's not the job offer
09:37 Employer brand starts with your job description - not your logo
14:29 Campus recruiting: the lollipop-to-legacy pipeline explained
20:37 Healthy attrition: why 70% staying 3 years means you've won
23:56 The 3 biggest leaks killing your recruiting engine
35:15 AI in recruiting - where it will fall short and why human recruiters still win
43:07 How to work with an executive search firm and get the best outcomes
Connect with Ready Set Exec:
Connect with Brandon:
LinkedIn: http://linkedin.com/in/brandondiehmrecruiting
Most companies think they're saving time with AI. They're actually losing $200,000–$400,000 a year - and it doesn't show up on any report.
Allen Martinez is the brand strategist behind Shark Tank's largest exit in history: turning Plated from near-bankruptcy into a $300M acquisition in just 18 months. Quentin Tarantino handpicked him to direct for his commercial division, deployed $25B in media for global brands, and has work in MoMA's permanent collection. Today, he's the founder of Noble Digital and creator of the Brand Experience AI Operating System (BX AI OS) - the constitutional governance framework for corporate AI.
We cover the hidden cost of bad AI deployment, why 70% of AI projects fail, the 3 critical gaps destroying companies, and exactly what to do about it in the next 30 days.
About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.
Chapters: 00:00 Who is Allen Martinez? The $300M Shark Tank exit
01:52 The Reconciliation Tax - the hidden $400K AI cost no one tracks
03:47 Onboard AI like a new employee - or it goes rogue
05:54 The 3 gaps killing every AI deployment
08:07 How to protect your company legally from AI mistakes
13:40 The Chevy Tahoe AI disaster - sold for $1 with zero guardrails
17:12 Why brand voice and performance are now the same code
23:36 Doers vs. architects - who survives the AI era
28:08 10-person companies will compete with Fortune 500s
34:02 30-day action plan for HR and business leaders
Connect with Ready Set Exec:
Connect with Allen Martinez:
From the publisher's feed
Overview: Welcome to the Ready Set Exec Leadership Podcast where executive search meets real leadership stories. Ready Set Exec explores how today’s top…
What to Expect Each Episode:
Conversations with Executives: Hear candid stories from accomplished leaders across Ready Set Exec’s network as they share lessons learned, pivotal career moves, and their outlook on the future of leadership.
Industry Insights: Explore the trends shaping leadership in the fields Ready Set Exec knows best, how Sales leaders drive growth, how Marketing executives build brand momentum, how HR shapes culture, and how Operations keeps organizations moving.
Talent Strategy Deep Dives: John reveals what he's learned about hiring executives who don’t just fit the role but elevate the business, by using a relationship-driven approach.
Actionable Takeaways: Whether you’re a CEO, HR leader, or an executive shaping your next move, you’ll walk away with practical insights on attracting, retaining, and thriving as top talent.
Connect with Ready Set Exec:
John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/
Patrick Shea LinkedIn: linkedin.com/in/patrick-jm-shea/
Subscribe on YouTube: https://www.youtube.com/@ReadySetExec
Are you a C-level Exec and want to be a guest on the podcast ? email [email protected]
Check out our firm at Readysetexec.com or call us at 737-249-9572