Ready Set Goal

Welcome to Ready, Set, Goal, the 15-minute podcast delving into the fascinating realm of goal-setting strategies. I'm your host, Sophie Hedestad, here to spark inspiration for achieving ambitious growth goals within organizations. Proudly representing NOQX, a platform dedicated to making goal setting enjoyable for both employees and leaders.

In today's episode, I have the privilege of conversing with Johan Oljeqvist, the CEO of Fryshuset. Fryshuset adopts a distinctive decentralized and value-driven approach to goal setting. Does this unconventional method lead to success? Join us as we explore and unravel effective goal-setting strategies with Johan Oljeqvist.

Are you ready to gain some goal-setting insights? Ready, set, goal!

In this episode, we're joined by Kim Swing, the HR Director at Ahlsell, the top distributor of installation products in the Nordic region. Kim handles People and Culture at the company.

We're talking about why diversity and inclusion matter when setting goals. Plus, we'll chat about how Ahlsell sets and grows its goals over the years.

In this episode you have the opportunity to listen to Heidi Rundt, CEO of Hyper Island she has an amazing track record in commercial roles. She joined HyperIsland in 2017 and Hyper Island is a digital creative business school.

As the CEO she is responsible for the overall results at Hyper Island, we will explore her insights on goal-setting strategies for maximum success. Since Hyper Islands uses the famous framework OKR we will dig into how they use the framework, how it developed over time and potential pitfalls start using it.

Join us in this episode of 'Ready Set Goal' as host Sophie explores the inspiring journey of Helene Auramo, founder of the Slush tech event in Helsinki. Helene shares her entrepreneurial experience, from co-founding various organizations to leading her current startup. Delving into the inception of Slush in 2008, Helene unveils the vision that guided its evolution into a global phenomenon. Discover the unconventional goal-setting strategies that fueled Slush's success and gain valuable insights on effective teamwork and communication. Whether you're a startup enthusiast or a seasoned entrepreneur, this episode offers a compelling narrative on building and sustaining excellence in the tech event landscape.

In this episode, we delve into the world of strategic goal setting with Giles Whiting, former COO at Forsta and Operating Advisor at Verdane. Giles shares invaluable insights gained from his role in leading Forsta's go-to-market strategy and his involvement with Verdane. The conversation explores the significance of clear, consistent, and aligned goal setting for both professional and personal success. Giles outlines a structured approach to goal setting within organizations, emphasizing the use of Objectives and Key Results (OKRs) to ensure alignment across teams. He highlights the importance of simplicity, consistency, and regular communication in achieving and surpassing goals. Join us for a compelling discussion on mastering the art of goal setting with a seasoned leader in the field.

Kristin Berg, from Mestro, provides insights into her role and the company's approach to goal setting and alignment. Mestro's vision and mission are also discussed, with Kristin sharing her involvement in shaping these key elements.

When it comes to goal setting, Kristin describes the framework used at Mestro, including the frequency and quantity of goals set. She highlights the importance of aligning these goals throughout the organization, ensuring that they cascade from the top down.

Enjoy!

We just thought the pandemic was over and then war hit us and with that comes crazy energy prices and inflation. What happens in the world around us for sure affects the tech-scene and SaaS companies in the Nordics. Companies have for many years focused on growth instead of profitability and we have been forced to face a new reality with tighter budgets and letting go of people. The first department the CFO and CEO takes a closer look at is marketing and what they are looking at is revenue and spend, what can really be attributed towards marketing? Every dollar that can not be proven ROI will be cut out. We will talk about going back to basics in marketing and how to setup your marketing organisation for success in uncertain times.

Very welcome to the Voice Of Success with myself Sophie Hedestad. In this episode I will be talking about building a kick ass brand with my guest Gwen Lafage.

What defines a strong brand and can all companies build a strong brand? In companies and especially in marketing we talk about you cannot manage what you cannot measure. What is Gwens point of view on measuring brand?

We will also talk about defining your brand category and why that is important. Gwen works for hyper-growth company Sinch, they went from 800 people to 4000 in a year. With this hyper growth, what challenges might that cause a brand?

Enjoy!

Very welcome to the Voice Of Success with myself Sophie Hedestad. In this episode I have an interesting guest with me, her name is Laura Erdem. She is working for the danish SaaS company Dreamdata. Dreamdata and Laura is particularly good in Social Selling on LinkedIn. This is a platform many B2B companies want to understand to drive demand. We will dig deep on how to create success for your company as well as you as an individual. Why should you work with Social Selling? Whats the benefits? What type of content drives engagement and what is the recipe for success? Let´s figure it out!

Welcome to #VoiceOfSuccess with myself Sophie Hedestad and my guest Gianna Driver.

Gianna Driver is the Chief Human Resource Officer at Exabeam. She is located in sunny California and today we will talk about her experience and journey working with people and culture. As always, we talk about why Gianna have been successful in life and really how she defines success. She will talk about how she ended up working in Human Resource and the journey behind ending up at Exabeam. We will also talk about NUMBERS! What metrics should HR peeps report on and why? We will talk about preconceptions, are there any towards people working in HR? Why? We talk about diversity and inclusion and the best advice to create a kick ass company culture.