Great marketing doesn't happen by accident—it starts with a solid plan. In this final session, Alyssa will outline how to craft a go-to-market strategy that aligns with your game, goals, and resources.

Great marketing doesn't happen by accident—it starts with a solid plan. In this final session, Alyssa will outline how to craft a go-to-market strategy that aligns with your game, goals, and resources.

Ready, Set, Launch: Building a Go-to-Market Plan for Your Game

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.

IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.

Leisure

Video Games

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.

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Ready, Set, Launch: Building a Go-to-Market Plan for Your Game

Ready, Set, Launch: Building a Go-to-Market Plan for Your Game

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